1. 7 simple ways to find freelance clients in 2021

The very first episode of 15 Minute Freelancer is here! Your host is freelance health copywriter Louise Shanahan. After 10 years in a 'proper' job, Louise started her own freelance business 5 years ago and hasn't looked back since. She's on a mission to help others build a business that works for them – in weekly snack-sized bites.In today's episode, we're looking at how to find the number one thing every freelancer needs: CLIENTS! Whether you're just starting out or you're a seasoned freelancer having a wee bit of a dry spell, listen up as Louise shares her 7 most effective ways to find clients and keep your project pipeline flowing."Clients aren’t going to know why or how to hire you unless you tell them, so if you feel awkward about selling or putting yourself out there, you really need to get over that. The best bit about being your own boss is you get to decide how you generate leads – but you have to find some way to attract people to your business. These are strategies I've used successfully myself." -- Louise Shanahan Say hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.com Resources mentionedTom Albrighton - The Freelance IntrovertLouise Shanahan's thank you video on BiteableBree Weber's Cold Pitch MasterclassMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik[May include affiliate links]

03 Aug 07:45

2. 3 things I wish I knew when I started freelancing

Thinking about starting a freelance business? Worried about where to start? In the second episode of 15 Minute Freelancer, Louise Shanahan  reflects on three things she wished she knew when she was making the leap from 'proper job' to full-time freelancer."I had a lot of fear around quitting a sensible, well-paid 'proper' job and going it alone. I didn't know any freelancers or business owners. There was no model to follow. But looking back a few years later, it feels like a complete 180. It's been such an adventure! Here's what I would tell myself when I was panicking about getting started..." -- Louise ShanahanLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.Say hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comResources mentioned4 Hour Work WeekBeing FreelanceFreelance HeroesMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik[May include affiliate links]

03 Aug 07:45

3. How to find your best-fit clients

In the third episode of 15 Minute Freelancer, we put a freelancing spin on the concept of product-market fit. Louise shares her process for finding freelancer-client fit, to help you figure out who your ideal clients are and how to create a service that meets their needs and yours."Not every client is for you. And you're not for every client either. It's important to find the right chemistry. When you figure out freelancer-client fit, you're on the way to keeping your project pipeline flowing with work that you actually want to do. The marketing will be easier, the sales calls or the intro calls are much easier. And the projects themselves run smoothly and efficiently and just a lot more fulfilling." -- Louise ShanahanLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.Say hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe Music credit: Just Smile by LiQWYDCover art: Hello I'm Nik

03 Aug 07:45

4. The pricing advice I HATE

In today's episode, Louise reveals the one piece of advice she really dislikes when it comes to pricing your freelance services. Can you guess what it is?Listen up for Louise's step-by-step pricing process and three questions to consider when figuring your own pricing strategy, so you can sell your services without feeling awkward about the money question.Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.Say hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribeMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik

03 Aug 07:45

5. How I deal with freelancer burnout

If you've been struggling with stress, burnout and just generally not feeling like yourself over this last year, you're not alone. In this episode, Louise shares her experience of 'freelancer burnout' and how she overcame it. Listen up for some easy tactics to help you feel more in control and less overwhelmed, so you can keep your business running smoothly even when your energy starts to dip."Sometimes the things we love about working for ourselves are also the things that make it a real challenge. You’re responsible for everything. You make all the decisions yourself and you’re doing all or most of the work yourself.  In wanting to be helpful and flexible, we can end up with too much on our plates. When it all gets too much, we can end up feeling burnt out. A few strategies have helped me keep things on track – maybe they'll help you?" -- Louise ShanahanLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.[Note: Louise is not a medical professional and nothing on this podcast should be construed as medical advice. Please speak to your doctor if you are concerned about your mental health. Here is a list of organisations and resources that offer mental health support.]Resources mentionedYoga With AdrieneThe War of Art, Steven PressfieldTurning Pro, Steven PressfieldSay hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribeMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik

03 Aug 07:45

6. Spend less time on client work with theme days

Running a freelance business can be split in two parts: client work, and business development work. But we often find ourselves saying "yes" to new projects that fill up our time, so the biz dev work has to be squeezed around the edges. How do you make time for both? In this episode, Louise shares how she uses theme days to structure her week."Theme days are a way to take back ownership of your time and energy. Each day, you only work on that day's theme, such as client management, marketing, finance, or whatever. You don't do that work on any other day, and you don't do any other work on that day. "If you don't control your time, someone else will. With theme days, you'll be able to stop bumping those all-important business development tasks to next week and get it all done without feeling overwhelmed." -- Louise ShanahanLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a business and life they love – in weekly snack-sized bites.Resources mentioned10X Freelance Copywriter by CopyhackersUpsource (virtual assistants – tell them Louise Shanahan sent you!)TrelloFreeAgentSay hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribeMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik

03 Aug 07:45

7. Should you have a niche? (And how to choose one)

Is niching or specialising as a freelancer overrated or underrated? What do we mean by niching anyway? Some people swear by specialising, while others think it's better to keep your options open. In today's episode, Louise talks about why niching might be misunderstood, what it really is, and why it might be worth considering in your freelance business."As freelancers, we want to be helpful and flexible. And we're kind of programmed not to say no to paying work. We might worry about getting bored or pigeon-holed. But I think that's a bit of a misunderstanding. Niching can make everything about your business easier and more profitable." -- Louise ShanahanSay hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribeMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik

03 Aug 07:45

8. No portfolio? Do this instead

What do you do when a prospective client asks for samples or a link to your portfolio and you don't have anything relevant to share? How do you get the work to build a portfolio without the portfolio that will prove you can do the work? How do you get experience when you have no experience?  This episode gives you some suggestions for what to do when you don't have examples of previous work to show new clients. (Spoiler: don't make it up!)"If you're just starting out as a freelancer, or you're offering a new service, what do you do if you don't have samples to share? Some folks would say just say you do, just lie – I totally disagree with this! You don't have to pretend. There are strategies you can use instead. Here are a few of my favourites." -- Louise ShanahanMentioned on this episodeJoel Klettke – @JoelKlettkeCase Study BuddySay hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribeMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik

03 Aug 07:45

9. 7 tips for easy freelance finances

Today we are getting our financial ducks in a row! Money is one of the biggest stresses for many freelancers, but when you get the basics in place, it's easy breezy. Listen for seven tips on how to build strong financial foundations for your business. Got a question? Submit it to Louise via one of the links below.Mentioned on this episode (not affiliate links)Martin Brook (@goldstagaccount) of Gold Stag AccountsFreeAgentStarling BankSay hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:45

10. Sophie Cross on the power of community and launching a magazine

Freelance marketer and course creator Sophie Cross is the first ever guest on 15 Minute Freelancer!Sophie is the brains behind Thoughtfully Marketing and founder and editor of Freelancer Magazine, which hits our shelves (literally, it's a real print mag!) on 1 April 2021. Join us while we talk about:how a random idea on New Year's Day turned into a Kickstarter phenomenonhow the freelance community changed Sophie's businessSophie's fave online communities for freelancershow to nose your way into online communities if you're feeling shyone way to make LinkedIn not awfulMentioned on this episode Freelancer MagazineThoughtfully MarketingFreelance Heroes#ContentClubUK (Twitter chat, Tuesdays, 11am GMT)Write 52Being FreelanceDigital Marketing UnionSunrise ClubLeapersLinkedIn for HumansSay hi to Sophie!Twitter: @FullyThoughtOutLinkedIn: Sophie CrossSay hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:45

11. How to create a personal brand in 15 mins

What is a personal brand anyway? Do you really need one? Is it just for Instagram influencers? Why can't you just be yourself (or maybe you can...)?Today's episode of 15 Minute Freelancer digs into:- what a personal brand is and isn't- what it means to be the face of your freelance business- how you can be more consistent in presenting yourself online and offline- a top tip on personal branding from Dolly PartonLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Say hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:45

12. Are these clauses missing from your contract?

In today's episode, Louise answers a listener question about freelance contracts. What clauses should go in your contract? In today's episode, Louise shares:why having a contract in place is about more than making sure you get paidwhere to find decent templates for freelance contractstwo overlooked clauses that will make running your freelance business easier*Note: none of the information shared on this podcast should be considered legal advice! Always speak to a lawyer regarding contractual issues.*Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Mentioned on this episode (no affiliate links):ProCopywriters NetworkKoffeeKlatchFederation of Small BusinessesSimply BusinessFreshBooksBrooklin NashAsanaHelloSignLouise's terms and conditions: https://www.thecopyprescription.com/terms-and-conditionsAmy Posner Got a question for Louise? Send 'em here:Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:45

13. Anatomy of a (cringe-free) sales call

Feel awkward about sales calls? Lots of freelancers (new and experienced!) dread getting on calls with prospective clients. In today's episode, Louise breaks down how she prepares for 'chemistry calls' with tips for what to do before, during and after the call, to make them as pain-free as poss."It's kind of like a first date, isn't it? You're just seeing if you want a second date at this point. You don't need to get married on the call." Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Mentioned on this episode (not affiliate links)TypeformCalendlyZoomKeep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:45

14. Is online marketing a cult?

Is online marketing a pyramid scheme? A cult? Today, Louise looks at the darker side of the online marketing world and what it means for freelancers. Listen up for the three ways this harms freelancers and what we can do about it."Celebrity marketers present themselves as our friends, as boss babes, as the guy next door so we 'know, like and trust' them. We think, 'they're just like me, maybe I can do that too.' But the problem is that what worked for them won't work for everyone. And if you buy their course, and you don't get the results you hope for, that leads to shame, blame, burnout and disappointment. How do we avoid getting sucked in?" Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Mentioned on this episode:Rachael Kay AlbersDuped podcastEpisode 10 of 15 Minute Freelancer with Sophie CrossAmy Nolan @ink_vaKeep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:45

15. Is it time to raise your rates?!

When you don't have a boss to give you a promotion or a pay rise, you have to create your own career ladder! This episode looks at why you should raise your freelance rates, different ways to give yourself a pay bump (not all of which include raising your prices), and how to communicate changes with clients without getting sweaty and weird."If you felt like you needed permission to raise your rates, you just got it!"Mentioned on this episode:Episode 4: The pricing advice I hate!Episode 3: How to find your best-fit clientsLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

16. Break free of the feast or famine cycle for good

One of the big challenges facing many freelancers is the feast or famine cycle. You're either way too busy and stressed out, or your inbox looks like someone cancelled your account without telling you. Navigating these ups and downs can be hard work, both financially and psychologically. But there is a way to break free! Today's episode includes a few strategies that might help you smooth out your workload and income so you can say goodbye to the feast or famine cycle.  Mentioned on this episode:Episode 1: 7 simple ways to find freelance clients in 2021Episode 6: Spend less time on client work with theme daysEpisode 9: 7 tips for easy freelance financesEpisode 15: Is it time to raise your rates?Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

17. How to make faster freelancing decisions

One of the best bits about working for yourself is that you get to make all the decisions. But that's also one of the biggest challenges! From choosing a business name to figuring out how to reply to that awkward client email, the decision-making process can be tough. Today's episode includes frameworks to help you stop agonising over every decision and just rip the band-aid off.Featuring special guest: Ziggy the catYou might also like:Episode 6: Spend less time on client work with theme daysLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

18. How to ask for (and use!) better client testimonials

Ever feel awkward about asking a client for a testimonial? Never quite sure what to do with them when they arrive? In today's episode, we're going to fix that! You'll get:tips on how to make asking for testimonials as painless as possthe 9 exact questions Louise asks to elicit testimonials that are a bit more useful than "that was great, thanks"three ways to use your testimonials to add extra persuasive power to your website and marketing copyYou'll also find it all nicely summarised in this handy FREE pdf, along with even more tips and details: https://mailchi.mp/thecopyprescription/testimonialsmadeeasy(That pdf also includes a link to the frankly delightful video Louise uses when asking for testimonials and referrals.)Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

19. Monkey brain metrics

What's your barometer of freelance success? Do you find yourself distracted by how many followers you have on Twitter or the size of your email list? Do you have a sneaky peek at what other freelancers' say they're earning? Today's episode is about zeroing in on what really matters in our freelance business and getting permission to ignore the rest."When we get more likes and followers and subscribers, we get a dopamine hit. They're monkey brain metrics. All of this takes up time and energy, which are limited resources when you work for yourself. So it's important to be sure that you're focusing your attention where it really matters." Mentioned in this episode:Ep 18: How to ask for (and use!) better testimonials1000 True Fans, Kevin KellyLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

20: Choosing your business name with Mark Grainger

What should you call your freelance business? Should you use your own name or operate under a brand name? On today's episode, Louise chats to fellow copywriter Mark Grainger, who has used both at various points in his business. Mark shares why he decided to change to a brand name, the personal meaning behind the name he chose, and his tips for coming up with a name that feels like you and will attract the kind of clients you really want.Mark Grainger is a copywriter at Blossom Tree Copy. Find him here:Twitter: @MarkGraingerLinkedIn: Mark GraingerWebsite: blossomtreecopy.co.ukHonourable mention: @Andre_SpiteriLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

21. Stress-free accounting with Martin Brooks

On today's show... what your accountant wishes you knew!Louise is joined by Martin Brooks, an accountant with expert knowledge of freelance and small business accounts. He shares: 3 things to prioritise when it comes to getting your finances in orderhow to know when it's time to go limitedhow to plug the gap when you don't have sick pay, holiday pay or parental leavethe one mistake we mustn't make when it comes to taxesMartin Brooks is an accountant at Gold Stag Accounts. Connect with him here:Twitter: @goldstagaccountLinkedIn: Martin BrooksWebsite: goldstagaccounts.co.ukMentioned on this episode:IPSESelf Employment Income Support GrantLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

22. Should you hire a virtual assistant? (with Caroline Marshall)

At a certain point in your freelance career, you realise you can't do it all. Nor should you! Hiring a virtual assistant (VA) is one way to take the pressure off and let an expert take care of your admin and business management tasks, so you can focus your magic elsewhere.Caroline Marshall is the founder of Upsource, an award-winning virtual assistant agency, and on today's episode she shares:how a VA can support your freelance business so you can avoid burnout and focus on growing your businesshow to find the right VA (and get over your fear of sharing your passwords!)how to decide what tasks to outsource, and what to keep doing yourselfhow to get your head around the fact that someone might see the messy side of your business (and how they can tidy it up for you)favourite productivity toolshow to get started as a VAIf you're thinking about hiring a VA, you won't want to miss this.Connect with Caroline:Website: weareupsource.co.uk Instagram: @weareupsourceLinkedIn: Caroline MarshallMentioned on this episodeSociety of Virtual AssistantsLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

23. Saying no and beating burnout w/ Sarah Townsend

Today's episode is a chat with freelance copywriter Sarah Townsend, author of Survival Skills for Freelancers. One of the best bits about freelancing is being in control of your own work, but that's also a huge challenge. In this episode, Sarah shares her top tips on:setting boundaries so you can control your time, avoid burnout and deliver your best workpractising a growth mindset and remembering 'progress over perfection'building a boost bank, to help you celebrate the wins and beat imposter syndromehow to get in the right frame of mind to promote your servicesSince publishing her bestselling guide to self-employment, Sarah has combined her copywriting work with delivering mentoring, training and events to help the self-employed community tackle the ups and downs of freelance life.Buy the book: Survival Skills for Freelancers (also available on Audible)Twitter: @STEcopywritingLinkedIn: Sarah TownsendInstagram: @thecopywritersday and @stecopywritingWebsite: https://www.sarahtownsendeditorial.co.uk and  https://survivalskillsforfreelancers.com Mentioned on this episodeLeapers (community supporting mental health of self-employed people)Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Keep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

24. Journal your way to freelance success w/ Jen McKeown

Dear Diary, we've got our personal development hats on today! When you're running a freelance business, there's nowhere to hide – you have no choice but to push through and figure things out. On this episode, performance and leadership coach Jen McKeown talks us through some strategies for reflective practice, self-coaching and journalling, so we can work through the sticky bits and achieve our freelancing goals:why it's important to acknowledge the emotional toll that comes with working for yourself3 ways to use journalling as a self-coaching business tool so you can avoid turning every decision into an existential crisis, and turn vague ideas into solid planswhen it's time to work with a coach (and how to find the right one)Dr Jen McKeown is mathematician turned performance coach, quietly obsessed with mountains, flow-sports and journaling. She offers 1:1 in-person and online coaching.Website: www.orangebothy.co.ukInstagram: @jenjenmckeownLinkedIn: Jen McKeownKeep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

25. Ship before you're ready (and banish perfectionism)

Today's solo episode is about shipping before you're ready, lessons learned from 25 episodes of this podcast, and banishing perfectionism."Step over any negativity that comes from people who haven't stepped into the arena themselves. There will always be a reason to procrastinate. But if we take the leap before we're ready, and we just start, then we have real data to work with. So don't wait for someone to give you permission. Choose yourself."Wanna leave me a voice note? Go to memo.fm/15 and say hi!Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Mentioned on this podcast:10. Sophie Cross on the power of community and launching a magazine20. Choosing your business name, with Mark Grainger21. Stress-free accounting, with Martin Brooks22. Should you hire a virtual assistant, with Caroline Marshall23. Saying no and beating burnout, with Sarah Townsend24. Journal your way to freelance success, with Jen McKeownHillary and Margo Yell At Websites (HAMYAW) - How to handle your perfectionismKeep in touch!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribe

03 Aug 07:44

26. How to find more clients on LinkedIn

Hate LinkedIn? Tired of a feed filled with boring updates from connections you don't know and thought leaders posting hot takes about the cheese sandwich they just ate? Same.On today's episode, Louise shares 4 easy ways to make LinkedIn fun, so you can find more freelance clients and maybe even enjoy the process. Plus, we're starting a design-your-own 30-day LinkedIn challenge! You in?Wanna leave me a voice note? Go to memo.fm/15 and say hi!Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Mentioned on this episode:Sophie CrossJohn EspirianGill AndrewsDave HarlandEloise LeesonBhavini LakhaniSay hi to Louise!LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Instagram: @Louise_Shanahan_Website: thecopyprescription.com

03 Aug 07:44

27. Talking people, planet + profits with Sally Fox

One of the huge advantages of running your own business is being able to support causes that are close to your heart. Maybe you plant a tree for every invoice paid. Maybe you donate a portion of your profits to your favourite charity. Maybe advocating for social change is more your style. If you're curious about how to make social and environmental change a manageable but meaningful part of your business, this episode is for you. Sally Fox is a freelance copywriter who works with sustainable brands. In this episode, Sally shares how she has built sustainability and social and environmental responsibility into her own business, including:tips for figuring out what 'sustainability' means to youhow to write a sustainability policy for your freelance businesssmall ways to make a tangible impact without getting stressed outthe freelance community's sustainability superpowerresources to help you find some easy ways to get startedSay hi to Sally:Website:  www.sallymfox.comTwitter:  @sallymfoxwritesLinkedIn: Sally Fox CopywriterMentioned on this episode:#EthicalHour Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Say hi to Louise:LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Instagram: @Louise_Shanahan_Website: thecopyprescription.comWanna leave me a voice note? Go to memo.fm/15 and leave a question or comment.

03 Aug 07:44

28. Oops! How to handle mistakes

Argh! You made a mistake on a client project (or some other part of your freelance business). Now what?First up, you're not alone. We've all been there. In this episode, Louise shares an embarrassing story of one of her own mishaps and offers 5 steps to take to fix a mistake if something goes wrong on a client project."The truth is that running a business is full of sticky moments. We’re all figuring it out as we go. We make so many decisions, so we’re bound to go down the wrong path now and then. You will try new things in your business that don’t work out as planned. So let’s show ourselves a bit of self-compassion, have a sense of humour about it, learn the lessons and plough on."Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Say hi to Louise:LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Instagram: @Louise_Shanahan_Website: thecopyprescription.comWanna leave me a voice note? Go to memo.fm/15 and leave a question or comment.

03 Aug 07:44

29. Land your wishlist clients with cold pitching (with Bree Weber)

In this episode, Bree Weber, creator of Cold Pitch Masterclass, joins Louise for a jam-packed run down of her framework for ethical, non-sleazy cold pitching. Yes, cold pitching works! And no, it doesn't have to feel awkward. Bree has an amazing 100% open and response rate and a 60% conversion rate on her cold pitches, and in this episode she tells us how she does it. Whether or not you've tried cold pitching before, you'll feel excited to give it a go after this conversation.Bree shares:How losing her clients at the start of the pandemic prompted her to figure out the secret to effective cold pitching and land her wishlist clientsHer ethical cold pitching framework, and tips for getting started3 essential ingredients for a cold pitch emailCommon cold pitching pitfalls (clue: it's not a numbers game)How to make a minimum viable ask to get the conversation rollingIf you enjoy this episode, you'll want to dig in to Bree's Cold Pitch Masterclass. This usually sells for $97, but Bree is making it available to listeners of 15 Minute Freelancer for the special rate of $37, using this link: https://coldpitchcopy.com/louiseSay hi to Bree:Website: https://coldpitchcopy.comInstagram: @thebreeweberLouise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.Say hi to Louise:LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Instagram: @Louise_Shanahan_Website: thecopyprescription.comWanna leave me a voice note? Go to memo.fm/15 and leave a question or comment.

03 Aug 07:44