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Startup Therapy
The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

The Problem with Working on Multiple Ideas at Once

Wil and Ryan debunk the myth that startup Founders can work on multiple ideas at once and just pick the best one to run with.  We unpack the issues that come with trying to split your focus and how costly that decision can be.   Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:16

The Emotional Cost of Being a Startup Founder

No one talks about the intense emotional cost of being a startup Founder (so of course we do!)  From missing time with your loved ones to putting all of your chips on a single bet (and losing), we talk about the toll this takes on a Founder and what you can do to help alleviate some of this intense stress in your own journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

Stop Comparing Yourself to Other Startups

Many of us play a horrible game of comparison, whereby we compare ourselves to other Founders, other startups, and if we're (un)lucky, the press and social media barrage we see of other people's success.  It's all BS.  The moment we start comparing ourselves to other people's apparent success, we all lose.  In this episode we talk about how to "stay in your own lane" and avoid the fallacy of following false idols in the startup world. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

A $1 Million Business is a Home Run

In the age of "unicorn valuations" and giant funding rounds, the world has lost sight of how valuable a startup can be with even a million dollars of revenue.  Ryan and Wil do a detailed walk through of exactly how important a million dollar business can be to a Founder and how dangerous it is to be lead astray by big numbers that have very little personal value to a you as a Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

Optimizing Your Startup for Happiness

What if instead of focusing our startup around our product or revenue - we started optimizing for our own happiness?  What if our work hours gave us more time with our kids or who we worked with were only the people we enjoyed the most?  It's possible!  The key is thinking about your startup differently by using "personal happiness" as a core tenet of how the company works. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

When to Fold the Tents

If you find yourself focusing more on not losing than winning then it could be time to fold the tents and pack up camp, but when should you make that call? Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

Your Degree Means Nothing Here

A true startup is a meritocracy where big degrees and titles shouldn't determine how capable your team is or how fast each person can grow.  We talk about creating an environment where each team member can put their past accomplishments aside and focus exclusively on what they have contributed to the startup today.  Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

$250k is a Life-Changing Exit

When we think about "startup exits" we think about "millions and billions".  But how life-changing could an exit of as "little" as $250,000 be?  A lot more than you might think, which is important because most people are far more likely to get to a $250k exit than millions or billions. Wil and Ryan unpack exactly how $250k could fundamentally change your life and how trying to get to that milestone first could be a more achievable and powerful goal than holding out for the big Willy Wonka ticket. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

Life After a Startup Exit Ain't All Rosy

There are endless stories about Founders cashing out on their startups - but what happens to those Founders after the exit?  Are they happier for it?  If not, then how does that affect the path that current Founders are on?  Wil and Ryan dive into real post-mortems of what happens to Founders after they sell their company, and the painful emotional issues that come with life post-exit. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

Startups Don't Go Bankrupt, Founders Do

What if you could be completely broke, on the verge of bankruptcy at home, while still running a thriving business? Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

When to Raise Funds

One of the most common questions among Founders is - Do I have to raise money for my startup? What that question generally means is: "Can you tell me how to raise money and where to find it?" Sure, every startup could put more money to use but does every startup need funding? Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:15

How Much to Pay Yourself

As a Founder, should your startup's salary be on par with whatever you were making at your last job? Or should you tough it out and not get paid at all? The answer is probably neither of those options. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

How I Harness My Startup Anxiety

Does your startup produce more anxiety than revenue? Does your morning routine consist of running down an endless list of worries? Do you lie awake at night and regret ever starting your business? Today we're going to explore why anxiety is a part of every founder's life. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Your Advisors are Probably Wrong

What if the advice you're getting from the smartest people you know...is wrong? Today on the Startup Therapy Podcast we'll discuss how to seek advice, how to ensure you're getting the best advice, and how not to fall into the trap of letting other people's experiences dictate your actions. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Growth Isn't Always Good

What if I told you growth doesn't always make a startup better? Today on the Startup Therapy podcast we're going to talk about why the focus should be making our startups better, not just bigger. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

How to Shut Down Gracefully

Why is it everyone talks about starting companies, but nobody ever tells us how to shut them down? Today on the Startup Therapy podcast we'll cover how to wind down a startup with as much grace as possible. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Equity Doesn't Mean Equal

50-50, even-Steven, when splitting equity equal is best, right? Today on the Startup Therapy podcast we discuss why cutting things right down the middle is rarely fair to start and only gets further out of balance as time goes on. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Preparing Your Spouse For a Startup

As a Founder, you've likely spent years in the build-up to actually starting your company, but how much time did you dedicate to preparing your spouse for the leap into entrepreneurship? Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Work Life Balance

Stay longer. Work harder. Sleep less...as startup Founders we've all gone through periods where this felt necessary. Today we'll talk about what you can do to balance life and startup, and why it's actually beneficial for you and your startup to do so. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Am I a Fraud?

As a Founder, when was the last time you felt like you had no idea what you were doing? Today we talk about why feeling like a fraud is actually a very normal part of Founder life. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Steve Blank - When Startups Shed Their Skin

In today's bonus episode, we talk to Steve Blank - the godfather of Silicon Valley Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Burnt. Out.

How are you feeling today? Chances are, as a Founder - some version of tired, worn out, mentally foggy, or stressed part of the answer. Today, we're going to dive into burn out. How to see it coming, how to avoid it, and how to recharge when you've gone too far. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

Should I Regret Not Raising Capital?

Have you ever asked yourself, do I need to raise capital to be successful? In today's episode of Startup Therapy, we'll talk about you why probably don't need to regret NOT raising capital, at least not yet.  Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:14

How Much Should I Be Working?

When was the last time you asked yourself - "How much should I actually be working?" Probably never because the answer is obvious, 24/7 right? In today's Startup Therapy podcast we're going to dig into the notion that more hours equal more growth. While there's truth to that assumption, we'll explore how to think quality and not quantity when it comes to your weekly punch card. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

An Exit Plan

As Founders, we're all familiar with the concept of an exit plan. In today's Startup Therapy podcast we discuss what you actually CAN plan for,  what happens if you don't plan at all, or if you don't actually want to sell. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

The Cost of Toxic Employees

We all know the value of having a star player on our team or an amazing co-Founder, but what about the opposite? On today's episode of the Startup Therapy podcast, we'll discuss how to handle, identify, and handle toxic teammates before their impact spreads across the organization. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

When Should Someone Else Run My Company?

On today's Startup Therapy podcast we're going to discuss why superior managerial skills don't necessarily trump a Founder's passion and knowledge as a company scales, and how to decide what to let go of...and when. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

Should I Pay People With Equity?

Paying people with equity is a time-honored tradition in cash-starved startup land, however, have you ever stopped to consider the real cost? In today's Startup Therapy podcast we'll talk about the real cost of treating equity like cash when it represents 100%  of the future return on your efforts. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

My Company is Worth Millions...Why Am I Broke?

Does the idea of building a business worth millions that leaves you, as the Founder, broke seem unfair? On today's episode of the Startup Therapy podcast we'll explore why building something of great value doesn't directly or immediately turn into value for us, as Founders. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

Work From Home

Is remote work bullshit? In today's episode of the Startup Therapy podcast were going to talk about when and how remote work & work-from-home policies can really have a positive impact on a Startup. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

Things We Don't Want To Do

As Founders we spend a lot of time thinking about what we want to accomplish, but have you ever sat down and really given thought to using the freedom that comes with being a Founder to say, "Here's some things I NEVER want to do again"? On today's episode, we talk about the power of reducing stress by building a Startup we love, in an environment intentionally designed to avoid the things we loathe. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

Am I Safe?

As a Founder, when the business is struggling it can feel that that struggle is linked to your personal life, your personal safety, and you could suffer greatly as a result. On today's Startup Therapy podcast we'll talk about how important it is to isolate feelings of startup peril from those of personal safety, for your good and that of the business. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

Can I Have a Boss Again?

As a Founder, I've asked myself...can I ever be an employee again? What happens if I'm forced into reporting to someone else now that I've tasted the freedom of Founderhood. Maybe you have too? On today's Startup Therapy, we'll discuss what happens when you have to stop being a boss and start having one. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

How Do I Quit My Own Startup?

As Founders, we know that Startups fail, and we end up moving on, but what happens when a Startup's doing really well but we want to move on anyway? On today's episode we discuss the reasons you may be compelled to quit your own Startup, how to fill the role you leave empty, and what life after quitting might look like. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

How Much Is Our Freedom Worth?

As Founders we value our freedom, but how much? When was the last time you considered the value, and the cost, of your freedom as a Founder? On today's episode of Startup Therapy, we'll discuss both sides of the Founder Freedom coin - the costs and the benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:13

How Do I Get People to Take Me Seriously?

As a Founder, does it feel like every time you walk into a room you're being judged before a single word comes out of your mouth? Do you feel like it's always an uphill battle to be taken seriously? On today's Startup Therapy, we'll look at why it takes so much work to be taken seriously and what we can do to thumb the scales in our favor. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

Why Am I So Lonely?

As a Founder, do you find yourself feeling isolated, anxious, or alone? We've all heard the phrase, "it's lonely at the top", but as Founders we do far more than hear it...we live it. On today's Startup Therapy, we're going to talk about why loneliness is part of the Founder journey and what we can do to minimize the negative impacts it has on our lives, our families, and our Startups. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

Overwhelmed.

As a Founder, do you find yourself overwhelmed...and frustrated that things aren't moving forward as fast as you like? Startups are often portrayed as a go big or go home affair, and as Founders it's easy to get caught up chasing monumental goals and forget about the daily actions that will actually get us there. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

What to Expect in the First Year

As Founders, we think we know how our products and businesses will look and function for years to come, but as with time it's nearly impossible to expect the unexpected. In today's episode of the Startup Therapy podcast, we discuss what our Startups looked like in year 1, so you might have a better idea of what to expect in your first year too. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

Founder Groups

The Founder's journey can be a lonely one, but it doesn't have to be. In today's episode of Startup Therapy, we talk about why you should consider hosting Founder Groups, how they're helpful, and how they've helped us with our Startups. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

Bouncing Back from Failure

It's a fact, most Startups fail...but we never actually think that could happen to ours, right? In today's episode of Startup Therapy we talk about how to bounce back from failure, why it's not as bad as it sounds, and we share our own stories of past failures. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

I've Lost Interest In My Startup - Now What?

Ever caught yourself thinking - I don't love my Startup like I used to? Today we talk about similarities between relationships and Startups, why it's okay if the passion really has faded away, and a few actionable things you can do about it to help move on. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

Fat, Sick, and Nearly Startup

As Founders, how can we deal with personal hardships that are often a result of our own Startups - while we're still running them? On today's episode of Startup Therapy, we share very personal stories of our own struggles with health and well-being as we built Startups.com Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Apr 12:12

Do Founders Need to be Good Managers?

As Founders, the day you incorporate your company you become a manager. Today on Startup Therapy we talk about why management is important, how no one's truly qualified for this role, and if you, as a Founder, even need to be your own manager.

26 Apr 12:12

The Side Hustle

On today's episode of Startup Therapy we're going to talk about the often misunderstood "Side Hustle" - why it's important, where it fits into Startup Life, and how to survive it... or when it's time to quit.

26 Apr 12:12

Is Doing Non-Startup Stuff Good For My Startup?

We talk a lot about how much time we spend on our Startups, but what about doing stuff that's not Startup related? On today's episode of Startup Therapy we discuss why this important - not only for your own sanity, but for the growth of your company.

26 Apr 12:11

What Happens After I'm Successful?

On today's episode of Startup Therapy we answer the question: what happens after we achieve the success we've worked so hard to get?

26 Apr 12:11

Is a $0 Salary a Badge of Honor?

The $0 salary, is it the cool & honorable thing to do, or is it completely & utterly ridiculous? We'll find out today on this episode of Startup Therapy.

26 Apr 12:11

When Will My Startup Make Me Happier?

Starting a Startup is brutal, hard work - at what point do our companies finally start to pay us back?

26 Apr 12:11

What Problems Go Away With Time?

Running a Startup can be chaotic, we know this, but is it true that problems will go away with time? Not necessarily. Some do, some don't, listen in to learn how & when to align your expectations for the unexpected.

26 Apr 12:11

Will Somebody Try to Steal My Startup Idea?

Surely by now we've all seen The Social Network, but how much of a concern is it really if someone tries to steal our Startup idea?

26 Apr 12:11

Celebrate Tiny Wins Like Super Bowls

Starting a company is hard, growing a Startup is slow, and frankly there aren't many Super Bowl type moments. Don't get discouraged, instead celebrate the small wins because the small wins daily lead to success over time.

26 Apr 12:11

Is it Okay to Show My Flaws?

When is it okay for a Founder to be open with their team and business partners about their personal problems? On this episode of Startup Therapy, Wil Schroter & Ryan Rutan open up about their past & current struggles with anxiety, health issues, and being overly critical with themselves and their Startups. Listen in to hear how we’ve come to learn to deal with our flaws in a healthy and productive manner, it can be done! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:11

What Should We Teach Kids About Entrepreneurship?

As parents and potential parents, what should we be teaching kids about Startup companies? On today’s episode of Startup Therapy, Ryan Rutan and Wil Schroter talk about how entrepreneurship is not taught formally, the benefit of teaching it at a young age, and how ownership of ideas is important to a child’s intellectual growth. Tune in to learn what can be done to nurture the entrepreneurial spirit in children. Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:11

It's a Marathon - Not a Sprint

Do you know what it looks like to pace yourself for the long run as a Founder? On today’s episode of Startup Therapy, Ryan Rutan and Wil Schroter talk about how to set your pace, how sprinting is an easy trap to fall into, and what happens when you push yourself too hard. Remember, it’s a marathon - not a sprint!

26 Apr 12:11

What If the Founder Personality is a Liability For the Startup?

Are you aware that how you respond to difficult situations affects whether or not the best solutions will be created? On this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss emotional intelligence, how your EQ affects business health, and why it’s important as a Founder to be self-aware that your personality influences the organization. Listen in to learn why emotional intelligence is important!

26 Apr 12:11

What If This Was Our Last Startup?

What if we determined that what we're doing now is the thing we want to be doing for the rest of our lives? On this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss the fulfillment of finishing, the dynamic of passion within mastery, and the habit of deferred living. Listen in and learn to take advantage of the moment! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:11

Forget Compensation, Let's Talk About Quality of Life

Shouldn’t we still have health, happiness, and comfort while trying to grow a Startup? On this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss why it’s important to focus on quality of life as a Founder, giving yourself permission to enjoy and take care of yourself, and the power of quality of life as a form of compensation. Tune in and learn to take quality of life seriously! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:10

Treat Departing Employees Like Future Employees

Have you thought about the inevitability of an employee leaving your Startup? On this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss how former employees can be either an asset or a liability, learning to not take an employee leaving personally, and extending yourself to help them in their career path even after they leave. Listen in and learn how to encourage a happy send-off culture! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:10

Bringing On An Investor Means Hiring Your Boss

Does bringing on an investor mean you’re hiring you’re own boss? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss, what happens once we close the deal with investors, the nature of the relationship between the investors and the Founders, and the decision of hiring your own boss. Tune in to understand how having investors could alter your business mode. Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:10

Opportunities In a Recession

Do you feel like the recession is bringing your Startup to a standstill? In this episode of Startup Therapy, Ryan Rutan and Wil Schroer discuss how to make this recession beneficial for your business, how to delegate and refocus, and why you should buy-in during the recession. Listen in and learn how to optimize and weather the storm! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:10

How Founders Should Communicate in a Crisis

Do you have tactics that can be deployed to help manage during a crisis? In this episode of Startup Therapy, Ryan Rutan and Wil Schroer talk on the crisis’ they’ve dealt with in the past, what works in managing during those instances, and beneficial communication tactics. Tune in learn how to best communicate amidst chaos! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:10

Sometimes Shrinking is the Right Move

Can downsizing your Startup be the right move for you? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter speak on the appropriate sizing of businesses, understanding the health of a business, and the importance of communicating these changes with your team. Listen in to foster the longevity of your business.

26 Apr 12:10

Are Big Cities Better For Startups?

Is it better to live as a Startup Founder in a major city? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss working from home, where to locate a company, and their experiences living in different areas. Tune in to hear the benefits and setbacks of being in a major city. Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:10

Why Can't I Be Happy Where I Am?

Why is it that as Founders, we feel like we must constantly be chasing something - otherwise we don't feel satisfied? But sometimes happiness isn't just about reaching milestones & crossing finish lines, so today we talk about why you're probably running from your fears, unpack our own flawed logic behind not taking a moment to celebrate our own successes, and you can take that much needed moment to breathe for yourself. Listen in to find peace within Startup chaos!

26 Apr 12:10

How Do I Leave My Startup Stress at Work?

As a Founder, running a Startup is inherently stressful, right? Wrong! Today we discuss why self-imposed stress is often unproductive and imagined, a few tactics to try that will help you leave Startup stress at work, and how to be more present when you are home. Listen in to learn how to relax! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:10

Founder Reputation

Reputation: we all have an understanding of the long term & lasting impacts it has on your standing as a Founder, but how do we cultivate our reputation? Today we discuss why reputation is so important, how your resume & reputation are two very different things, and what the cost incurred if we don't take our reputations seriously. Remember, your reputation is very hard to build & very easy to destroy - so listen up!

26 Apr 12:10

Optimize for the Probability of an Outcome, Not the Size

Eager to prove that your business idea is the next big thing? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss how to get more out of short-term goals, finding validation for Startup growth, and why funding doesn’t equal success. Listen in and learn how to optimize probability for the best possible outcome!

26 Apr 12:10

How Much Money Does it Take to Be Rich?

Do you have safety assets for your next milestone bet? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss the difference between personal and business safety, an optimized approach to running a Startup, and creating a safety net for every milestone. Listen in and learn how base-level stability can fundamentally change a business. Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:09

Why We Say "No"

Does "No" mean never? Not exactly. Today on the Startup Therapy Podcast, Wil & Ryan discuss why saying "No" is just as much discipline as it is a luxury, how to build your confidence in saying "No", and when saying "No" can actually grow your business. Whatever you do, don't say "No" to this episode! Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:09

Early Retirement Is a Broken Concept

Have you planned your retirement? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss why retirement goals should start now, how early testing changes your plans, and what objectives to set immediately. Tune in for more retirement opportunities in your Startup game. Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:09

How Do We Create Career Paths Within Startups?

Want to get your best employees to stick around? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter talk about how contribution outweighs years of service, capabilities dictate career progression, and why Startups enable accelerated career growth. Listen in for tips on expanding careers without the hierarchy.

26 Apr 12:09

The Advisory Board

Do you really need an advisory board? In this episode of Startup Therapy, Ryan Rutan and Wil Schroter talk about why an advisory board is important, how to build your own board of advisors, and creating connections that will lead you to endless opportunities. Listen in for tips on getting advisors to expand your Startup network. Sign up for the Startups Newsletter https://www.startups.com/newsletter

26 Apr 12:09

Why No One Tells Founders, It's Over, Move On

Are you working yourself into the ground without making much progress, if any? In this episode of the Startup Therapy Podcast, Wil Schroter & Elliot Schneier break down the failure of their company AffordIt, what actually happens when you run out of VC money, and when you should drop the ego & focus on doing what’s best for your mental health instead. Listen in to hear what our VC’s did when we ran out of money!

26 Apr 12:09

What Do We Owe Our Employees?

In this episode of the Startup Therapy Podcast, Wil Schroter & Elliot Schneier redefines the unwritten social contract between employers and employees, the problems that arise when issues remain unheard, and how transparency has changed the leadership approach of Startups.

26 Apr 12:09

Why aren't Founders more Transparent?

Wil and Andrew define the lines between genuine curiosity and transactional conversations in building relationships, how topics and answers have consequences, and getting people to open up about themselves by sharing a little bit of yours.

26 Apr 12:09

Why Don't We Feel Like We've Made It

Wil and Sam look back at the early stages of their Startups, how to gauge financial security, why an early start is an accelerant, tough conversations with investors, and incredible stories of successful Startup businesses.

26 Apr 12:09

How to Translate What Investors Tell Us

Our focus in today’s episode is listening to what investors are actually saying. Wil and Elliot discuss the direct and indirect ways investors say ‘No’, the passive-aggressive questions, when founders become annoying, and how investors should behave.

26 Apr 12:09

You Are NOT Your Startup

In today’s episode of Startup Therapy Podcast, Wil and Ryan discuss why founders should separate themselves from their Startups, the lack of predecessors to guide young founders, what else to focus on besides building the business, and maintaining individuality.

26 Apr 12:09

We get Paid in Finishes, not Starts

In today’s episode of Startup Therapy Podcast, Wil and Elliot talk about spending a decade to build a business from scratch, how past success can’t dictate the next success, and why nothing matters until the end goal is reached.

26 Apr 12:09

When Are Founders Just Employees?

In today’s episode of Startup Therapy Podcast, Wil and Elliot talk about how founders struggle to negotiate their compensation, what should happen in cap table discussions, and why founders should rethink how they get paid.

26 Apr 12:09

Why Every Founder Needs a Founder Group

In today’s episode of Startup Therapy Podcast, Wil and Ryan talk about why founders need to belong in a therapy group, the benefits of voicing out your worries as an individual, and setting goals for yourself, not just your Startup.

26 Apr 12:09

The Benefit of a Hard Reset

In today’s episode of Startup Therapy Podcast, Wil and Elliot talk about the benefits of a hard reset for a Startup, letting go of liabilities in exchange for a fresh start, and identifying priorities when going through a hard reset.

26 Apr 12:08

Founders: All We Make are Bad Decisions

In today’s episode of Startup Therapy Podcast, Wil and Ryan talk about using passion to pursue a business, how to differentiate novelty from passion, why founder burnout is common, and why identifying your theme is important before starting a business.

26 Apr 12:08

We Can't Keep Ignoring Founder Emotions

In today’s episode of Startup Therapy Podcast, Wil and Ryan talk about the impact of Founders feeling uncomfortable about sharing their emotions, why you are being put in the wrong light, unpacking emotions to show vulnerability, and the difference between problems and emotions.

26 Apr 12:08

What Do We Lose When We Sell Our Startups?

In today’s episode of Startup Therapy Podcast, Wil and Ryan talk about the emotional toll on Founders when they sell their business, how to spend time when the Startup is gone, losing authority and level of importance, if there’s a way to prepare to become an ‘exited’ Founder.

26 Apr 12:08

When am I "too old" to Start a Startup?

In today’s episode of Startup Therapy Podcast, Wil and Ryan talk about when it’s too late to launch a Startup. How gained experience equips founders to get through Startup challenges, the liabilities and the stakes involved when founders start late, why our 20’s is the golden decade to test and fail.

26 Apr 12:08

Many Startups Shutdown a Few Times Before They Succeed

In today’s Startup Therapy Podcast, Wil and Ryan talk about the truth about Startup shutdowns. That shutdowns always happen to Startup businesses, several bad decisions don’t mean a complete failure, and second chances can happen when you’ve asked the critical Why’s.

26 Apr 12:08

I Can't Have That, And That's Okay

In today’s Startup Therapy Podcast, Wil and Ryan talk about the cost of ambition. They discuss the levels in which aspiration is achieved, how starting a business involves: a series of unique conditions, the three basic levers of ambitions, and the uncertainty of the returns a founder has to consider.

26 Apr 12:08

Why Doesn't Anyone Understand What I'm Going Through?

In today’s Startup Therapy Podcast, Wil and Ryan talk about the hard part of being a founder - nobody understands what you do. Founders need people they can talk to about their job, someone mentally and emotionally willing to support their journey, and why the lack of support can hold them back.

26 Apr 12:08

How to Make Potential Failure Less Scary

In today’s Startup Therapy Podcast, Wil and Ryan talk about getting through a Startup failure. While your mind can make it seem bigger than it is, most people won’t remember when a business shuts down, and that processing your emotions include assessing your failure to get back up!

26 Apr 12:08

How Founders Get Rich Without An Exit

In today’s Startup Therapy Podcast, Wil and Ryan talk about getting rich without selling your business. They discuss how getting too focused on getting rich causes missed opportunities, is selling your Startup necessary, the cash stacking effect, and spending money you haven’t earned yet.

26 Apr 12:08

It Doesn't Matter Who Has the Bigger Startup

In today’s Startup Therapy Podcast, Wil and Ryan talk about the ugly truth about comparing your success to other businesses. When founders meet, the first person to speak often sets the tone of the conversation; many don’t even want to dig deep into the hardships one must endure to attain success. And is money the only metric for growth?

26 Apr 12:08

Can Anyone Be as Committed as the Founder?

In today’s Startup Therapy Podcast, Wil and Ryan talk about commitment. There is a limit to the expectation you can set on others, and that your passion and commitment may not be as intense for the rest of your team. There are certain aspects of your Startup that you’ve got to shoulder on your own. After all, a founder’s superpower is the intensity of his commitment.

26 Apr 12:08

Never Tell People How Much Money You Have

In today’s Startup Therapy Podcast, Wil and Ryan talk about the disadvantages of having wealth. People are drawn to Founders who are successful, who have money to spare. Most of the time, people, including family, expect you to settle their financial issues just because you have the money. It reaches a point where you’re expected to spend your money and not expect anything in return. The toxicity is just too much when it happens too often.

26 Apr 12:08

How Transparent Should I Be With My Staff?

In this Startup Therapy Podcast, Wil and Ryan ask how much is too much when it comes to Founder transparency? Why many inner workings of your company should be on a need-to-know basis, how being a leader can mean holding your emotional cards close to your chest, and when being completely open can be too much.

26 Apr 12:08

Is This the Right Cofounder?

In today’s Startup Therapy Podcast, Wil and Ryan talk about finding the right cofounder. It remains a challenge for Startup founders to find a business partner that doesn’t just have the best ideas, both should also see eye to eye when it comes to company growth and career goals.

26 Apr 12:07

Why Money Can't Buy Happiness

In today’s Startup Therapy Podcast, Wil and Ryan talk about the correlation between money and happiness. Being successful and having a lot of money doesn’t equate to genuine happiness. More often than not, it’s a fleeting distraction from other issues that require attention. Money can only give you exhilarating yet passing moments.

26 Apr 12:07

Manage Downside First - Big Opportunity Second

In today’s Startup Therapy Podcast, Wil and Ryan talk about planning for a downside strategy. Having a downside strategy allows for open conversations to conclude effective upside plans and address issues level-headedly. It’s a clear and sound path for founders to clean up a failing Startup.

26 Apr 12:07

How to Sell the Vision

In today’s Startup Therapy Podcast, Wil and Ryan talk about selling a founder’s vision. The real struggle lies in convincing people that your vision, your idea can solve an existing problem. Startups often fail when the customers who are supposed to benefit from the product do not understand how it can serve their needs.

26 Apr 12:07

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