MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta

Don’t miss this one.  It’s an in-depth interview with someone who saw a special niche in a very, very competitive industry, and filled it successfully. It’s a true Master Class in both business-building and one of the most important aspects of digital marketing: email. No, email isn’t “dead,” or anywhere close to it. Yes, the […] The post MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta appeared first on The $100 MBA.

04 Apr 15:14

MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge?

Entrepreneurs are different. We don’t work the same. We don’t live the same. And we face challenges that the conventionally employed just don’t. For example, it can be incredibly tough to “leave work at work” when we’re solely responsible for our businesses. Our brains are full of hamsters, spinning away on wheels that never stop. […] The post MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge? appeared first on The $100 MBA.

04 Apr 15:13

MBA1566 Should You Charge a Set Up Fee?

Should onboarding cost the customer money? Can “set-up” fees backfire?  Once you’ve made the sale, is it smart to immediately tack on an extra charge just to get someone up and running? It depends.  Today, we’ll discuss why businesses charge these initial, one-time set-up fees. By understanding why companies do it — and how it […] The post MBA1566 Should You Charge a Set Up Fee? appeared first on The $100 MBA.

04 Apr 15:13

MBA1567 Will Your Business Survive? + Free Ride Friday

This crisis will end. But when? And can your business last ‘till then? Let’s find out. Today, we’re discussing what your company needs to come through the other side of this whole COVID thing. How can you navigate the tunnel when you can’t yet see the light? How do you know when it’s smarter just […] The post MBA1567 Will Your Business Survive? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:13

MBA1568 Must Read Episode: You’re Gonna Die by Neville Medhora

Let’s talk about death — but in a good way! This is a very different “Must Read.” Neville Medhora’s You’re Gonna Die isn’t exactly about business. Or it’s not only about business. It’s about life, how it ends, and how we all need to make every second of it count. Especially entrepreneurs. Subtitled “A framework […] The post MBA1568 Must Read Episode: You’re Gonna Die by Neville Medhora appeared first on The $100 MBA.

04 Apr 15:13

MBA1569 Take The Pricing Challenge

We dare you. Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very powerful. You’ll learn that you can charge more than you think — without pissing off your customers. And there’s one way to prove it. A few factors […] The post MBA1569 Take The Pricing Challenge appeared first on The $100 MBA.

04 Apr 15:13

MBA1570 Q&A Wednesday: Who should be my first hire?

Solo no mo’.  It’s Q&A Wednesday, and we’ve got a listener who’s finally making enough revenue to double the size of their one-person team. The only problem? This soon-to-be-former solopreneur isn’t sure what position to fill. What’s the priority?  Your first hire is a big investment (and commitment). It’s crucial to find someone that doesn’t […] The post MBA1570 Q&A Wednesday: Who should be my first hire? appeared first on The $100 MBA.

04 Apr 15:13

MBA1571 How Your Business Can Have Frequent Small Wins

They say success is mostly perspiration, with a little inspiration. But what about motivation? Keeping spirits high is a team leader’s responsibility. The best way to do that? Breed success with success by regularly celebrating wins. By making a point of basking in small victories every week, you keep the motivation going.  Feeling the little […] The post MBA1571 How Your Business Can Have Frequent Small Wins appeared first on The $100 MBA.

04 Apr 15:13

[Bonus Episode] Introducing: Real Good

If business isn’t doing any good…what’s the point? We’re interrupting our regular podcast stream to bring you something special. It’s the first episode of Real Good, a new podcast about people using the power of their business to make a better world.  Seriously. These stories aren’t about PR or charity.  They’re about businesses and leaders […] The post [Bonus Episode] Introducing: Real Good appeared first on The $100 MBA.

04 Apr 15:13

MBA1572 Productive Meeting Hacks + Free Ride Friday

There’s no way around meetings. But they don’t have to suck. Today, we’re sharing our best tips for ensuring that your team’s meetings are tight, efficient, and not a boring slog. Most importantly, these 4 “Must Do’s” guarantee that your meetings aren’t the worst possible thing: a waste of time. It just takes a little […] The post MBA1572 Productive Meeting Hacks + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:13

MBA1573 Guest Teacher – Rob Ristagno – How to Find New Revenue in Old Data

How much revenue are you leaving on the table? Rob Ristagno knows data. From baseball to balance sheets, he specializes in figuring out what the numbers are saying — and what they’re hiding. Today, he’s here to teach us a simple exercise to get the most out of the data we already have. Best of […] The post MBA1573 Guest Teacher – Rob Ristagno – How to Find New Revenue in Old Data appeared first on The $100 MBA.

04 Apr 15:13

1574 How To Make Sure Your Business Finishes 2020 Strong

How good can 2020 be? Crazy question, right? But it’s one you should be asking.  This sh*tshow of a year has derailed businesses and shattered motivation around the world. But entrepreneurs thrive on challenge — even if it’s just the challenge to survive. So how can you get the most out of this wacky year? […] The post 1574 How To Make Sure Your Business Finishes 2020 Strong appeared first on The $100 MBA.

04 Apr 15:13

MBA1575 Q&A Wednesday: Does giving away company swag work?

Swag is fun. But is it effective? What’s the real power of t-shirts, mugs, stickers, and all the rest? What’s a reasonable ROI, and how do you even measure it? We’ve given away lots of branded gear over the years. Was it worth it? At least one listener wants to know.  It’s Q&A Wednesday, and […] The post MBA1575 Q&A Wednesday: Does giving away company swag work? appeared first on The $100 MBA.

04 Apr 15:13

1576 3 New Lead Magnet Ideas

Where are your (potential) customers? More importantly, how do you get their email addresses? Today, we’re talking top of the funnel. We’ve got 3 creative ways to find your audience, and get them to opt into the conversation. You probably haven’t tried these (or all of them, anyway), but they work — if executed properly. […] The post 1576 3 New Lead Magnet Ideas appeared first on The $100 MBA.

04 Apr 15:12

MBA1577 Is It Worth It To Switch Providers to Save Money? + Free Ride Friday

If you’re cutting costs this year, you’re not alone.  One of the easiest ways to boost profits is to cut down on overhead. But lowering expenses can cost your business in ways you might not realize — especially when it comes to ditching providers and suppliers in favor of cheaper options. Whether it’s digital providers […] The post MBA1577 Is It Worth It To Switch Providers to Save Money? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:12

MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads

No more “post & pray.” It’s time for a strategic approach to social media. Social media advertising is a tricky business. But right now is a great time to get into it — costs are down, and folks are spending more time than usual scrolling around.  So how can you get the most out of […] The post MBA1578 Guest Teacher – Erin Corn – How To Succeed With Paid Social Ads appeared first on The $100 MBA.

04 Apr 15:12

MBA1579 Lessons Learned From Basecamp’s “Hey” Launch

Want to innovate your marketing? Study marketing innovation. That’s what we’ve been doing, as we followed the launch of Hey, a new take on email from the guys who created Basecamp. And no — we’re not affiliated with Hey in any way.  We just paid close attention to Hey’s pre-launch marketing strategy, and felt compelled […] The post MBA1579 Lessons Learned From Basecamp’s “Hey” Launch appeared first on The $100 MBA.

04 Apr 15:12

MBA1580 Q&A Wednesday: What’s a good email open rate for my business?

*Checks notes* Yep, the money’s still in the list.  Email is everything when it comes to marketing. It’s the #1 way to nurture leads, and move them closer to becoming customers. But how do you know if you’re…y’know, doing it right? How do you measure the success (or failure) of your email campaigns? Open and […] The post MBA1580 Q&A Wednesday: What’s a good email open rate for my business? appeared first on The $100 MBA.

04 Apr 15:12

MBA1581 How to Run a Paid Live Workshop or Course

Teaching, training, and coaching online: everybody’s doing it for a reason. It’s one of the most profitable ways to monetize your expertise. But that comes with a downside — a ton of competition.  With so many courses, webinars, and videos out there, how can you stand out? Today, we’ll explain exactly how to set up […] The post MBA1581 How to Run a Paid Live Workshop or Course appeared first on The $100 MBA.

04 Apr 15:12

MBA1582 Why Your Business Needs an Enemy + Free Ride Friday

Every brand needs a story. Every story needs a hero. And every hero needs a villain. Don’t get us wrong; we’re not talking about “vilifying” the competition. We’re talking about differentiating. To build your brand’s narrative and stand out, you have to tell the world what you’re doing differently. In other words, you need contrast. […] The post MBA1582 Why Your Business Needs an Enemy + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:12

MBA1583 Must Read: How We Decide by Jonah Lehrer

Why did I do that? It’s a question we don’t ask ourselves enough. As small business leaders and entrepreneurs, it’s crucial to understand the human decision-making process. This week, we take a look at a Must-Read that does exactly that. Jonah Lehrer’s How We Decide challenges the myth of rational, logical, even self-serving decision-making. Instead, […] The post MBA1583 Must Read: How We Decide by Jonah Lehrer appeared first on The $100 MBA.

04 Apr 15:12

MBA1584 Should You Outsource Your Paid Ad Marketing?

You’re ready to spend money on advertising. The question is: do you know how to get the best results? And if not, should you learn, or should you put that advertising budget into the hands of a pro? We had to ask ourselves those questions as our business grew. Paid advertising is complex, and only […] The post MBA1584 Should You Outsource Your Paid Ad Marketing? appeared first on The $100 MBA.

04 Apr 15:12

MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers?

You’ve gotta do what’s best for your business. But you also have to do what’s best for the customers — especially the ones who supported you early on.. What happens when those two principles conflict? It’s Q&A Wednesday, and we’ve got a listener who wants to niche down their coaching business — which would mean […] The post MBA1585 Q&A Wednesday: How do I pivot my business without upsetting current customers? appeared first on The $100 MBA.

04 Apr 15:12

MBA1586 Should You Offer a Lifetime Deal?

The lifetime deal: smart strategy, or slippery slope? Many companies with monthly or other recurring-revenue business models consider this trick. You simply offer a great deal that never expires — ever.  Customers are locked in at a certain rate, for as long as they’re alive. This can backfire. Today, we do the math on lifetime […] The post MBA1586 Should You Offer a Lifetime Deal? appeared first on The $100 MBA.

04 Apr 15:12

MBA1587 Does Influencer Marketing Work? + Free Ride Friday

We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you? It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers?  Can it work for small […] The post MBA1587 Does Influencer Marketing Work? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:12

MBA1588 Guest Teacher – Alain Hunkins – How to Increase Your Impact and Influence by Building Your Credibility

A lack of credibility is deadly. For all your other assets, not being seen as reliable can negate everything else. That’s true for potential customers, business partners, and your own team. Today, we welcome a special guest who can help.  Alain Hunkins is a coach, consultant, and author who’s worked with some of the biggest […] The post MBA1588 Guest Teacher – Alain Hunkins – How to Increase Your Impact and Influence by Building Your Credibility appeared first on The $100 MBA.

04 Apr 15:12

MBA1589 Why Selling Low-Priced Products Can Be Harder

We assume big price tags are for big businesses. But it’s the opposite, really. Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this […] The post MBA1589 Why Selling Low-Priced Products Can Be Harder appeared first on The $100 MBA.

04 Apr 15:11

MBA1590 Q&A Wednesday: My site keeps crashing. How do I find someone to fix it?

Website down? That’s a crisis for almost any business. What now? It’s Q&A Wednesday, and we’ve got a listener whose site crashed. No small business can afford that, at least not for long. More importantly, no small business should run without measures in place to prevent it from happening! Today, we’ll discuss how to get […] The post MBA1590 Q&A Wednesday: My site keeps crashing. How do I find someone to fix it? appeared first on The $100 MBA.

04 Apr 15:11

MBA1591 Creating a User Manual For Your Business

Can your business run without you? It’s important that it can.  As your operation grows, it becomes more and more dangerous for you — or anyone on your team — to be indispensable. When life happens and you can’t make it to work, your business should be able to run on autopilot, at least temporarily.  […] The post MBA1591 Creating a User Manual For Your Business appeared first on The $100 MBA.

04 Apr 15:11

MBA1592 Is Your Team Working On The Right Things? + Free Ride Friday

Is your team making progress…or just working? It can be hard for individuals to stay focused on long-term goals, let alone teams. So making an effort to keep your employees on track isn’t just smart — it’s necessary.  Today, we discuss how to make sure your team isn’t losing sight of the horizon. By ensuring […] The post MBA1592 Is Your Team Working On The Right Things? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:11

MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age

When everyone’s faking not faking it…who can tell the difference? It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert.  But it’s not impossible.  Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. […] The post MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age appeared first on The $100 MBA.

04 Apr 15:11

MBA1594 How to Evaluate Your Employees

If you’re not evaluating your employees, you’re not getting your money’s worth. Just as importantly, the employees aren’t getting their time’s worth.  Finding out if your employees are growing — or just working — is crucial. But it has to be done in a way that’s fair and long-term-goal-oriented. Today, we’ll explain how it’s done. […] The post MBA1594 How to Evaluate Your Employees appeared first on The $100 MBA.

04 Apr 15:11

MBA1595 Q&A Wednesday: How do I lower my FB ads cost per lead?

Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money. It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead.  If you’re spending too […] The post MBA1595 Q&A Wednesday: How do I lower my FB ads cost per lead? appeared first on The $100 MBA.

04 Apr 15:11

MBA1596 How Will COVID-19 Affect Your Business Long Term?

Stop asking when COVID-19 will end. Start asking how to do business around it. We’re half a year into the pandemic, and there are no signs of it going away anytime soon. Major changes in consumer and company behavior are reshaping the business landscape. Can you navigate it? Of course you can.  Coronavirus is a […] The post MBA1596 How Will COVID-19 Affect Your Business Long Term? appeared first on The $100 MBA.

04 Apr 15:11

MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday

How are those open rates looking? As your email contact list grows, it takes a little more effort to manage.  You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump. Today, we’ll discuss a few tactics you can […] The post MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:11

MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media

All marketing starts with awareness. So how do you get your name out there? We’ve got an expert with an answer. Luana Ribeira specializes in getting entrepreneurs exposure by giving the media what they want: good stories from interesting people. To earn credibility and trust with a wide audience, media exposure and general PR is […] The post MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media appeared first on The $100 MBA.

04 Apr 15:11

MBA1599 How To Hire For Skills You Don’t Have

You can’t do everything. But who should do what? It’s a great problem to have: Your business is growing, and you’re ready to hand responsibilities off to new hires.  But how do you know what the best talent looks like? You’re hiring because you don’t know that much about…development, marketing, whatever.  In other words, you’re […] The post MBA1599 How To Hire For Skills You Don’t Have appeared first on The $100 MBA.

04 Apr 15:11

MBA1600 Q&A Wednesday: How do I make important decisions faster?

They say not to rush important decisions. But you can’t drag your feet, either. It’s Q&A Wednesday, and we’ve got a listener who takes weeks or months to make a call. Worst of all, the time he takes doesn’t necessarily result in better decisions — it just delays everything that comes next. So how can […] The post MBA1600 Q&A Wednesday: How do I make important decisions faster? appeared first on The $100 MBA.

04 Apr 15:11

MBA1601 Should You Start Accepting Apple Pay?

The easier it is to pay, the more people buy. We’ve all been somewhere that doesn’t accept credit cards. But in the future, will not accepting methods like Apple Pay put your business in the same outdated category?  Today, we discuss whether Apple Pay is the next PayPal — or the next Visa. Does your […] The post MBA1601 Should You Start Accepting Apple Pay? appeared first on The $100 MBA.

04 Apr 15:11

MBA1602 Are You Making It Hard For Your Customers to Spend More Money? + Free Ride Friday

We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus on the ones you already have! Your existing customers are the easiest group of people to market and sell to.  But do you have unnecessary barriers between them and further purchases? Are you making it easy to buy […] The post MBA1602 Are You Making It Hard For Your Customers to Spend More Money? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:11

MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market

New to paid advertising? Now’s the time to get into it. COVID-19 sent the price of online advertising down. Way down. Google, YouTube, social media platforms — every platform is ripe for getting exposure.  …and your potential customers are spending more time on those platforms than usual. Today, special guest teacher Tyler Jordan of Jordan […] The post MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market appeared first on The $100 MBA.

04 Apr 15:10

MBA1604 Are You Spending Enough Time on Team Morale?

Morale doesn’t happen by accident. It affects productivity and outcomes. It keeps people on the team instead of looking elsewhere. It makes your employees go beyond working “hard,” and feel personally invested in their work.  So how can you cultivate morale? Today, we discuss how to make everyone feel like their work matters. We’ll explain […] The post MBA1604 Are You Spending Enough Time on Team Morale? appeared first on The $100 MBA.

04 Apr 15:10

MBA1605 Q&A Wednesday: Is a Tony Robbins training a good business investment?

He’s “not your guru.” But he’s something. Tony Robbins might be the biggest name in self-help. But is personal development professional development, too?  It’s Q&A Wednesday, and one listener is pondering whether to spend company dollars on a Robbins training session. The formerly in-person seminars have gone online, and the price has dropped accordingly. Is […] The post MBA1605 Q&A Wednesday: Is a Tony Robbins training a good business investment? appeared first on The $100 MBA.

04 Apr 15:10

MBA1606 How To Create Your First Sales Funnel

The sales funnel: if you’re in business, you’ve heard of it. But maybe you’ve heard too much. Today, we’ll break the funnel down into a simple, step-by-step plan to generate sales. We’ll put aside all the theorizing and competing expertises, and bring it back to basics. This is Creating Customers 101. We’ll establish the tried-and-true […] The post MBA1606 How To Create Your First Sales Funnel appeared first on The $100 MBA.

04 Apr 15:10

MBA1607 How On Demand Webinars Can Increase Your Revenue + Free Ride Friday

We automate emails, social posts, and a million other things.  Why not automate webinars? We’ve been experimenting with “on demand” or automated webinars for the last year or so, and it’s been great. Our pre-recorded lessons and sales pitches have brought us a bump in conversions and sales — all while we’re sleeping. Today, we’ll […] The post MBA1607 How On Demand Webinars Can Increase Your Revenue + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:10

MBA1608 Guest Teacher – Yasmin Vorajee – How to Build a Client Attraction System That Works in 4 Hours Per Week

“Long hours” is not the answer. If you think you’re too busy to run a business, we submit Yasmin Vorajee: a mother of 3 who operates her business in just 20 hours a week.  The author of Tiny Time, Big Results, Vorajee had to find a way to maximize her time…and boy, did she. Today, […] The post MBA1608 Guest Teacher – Yasmin Vorajee – How to Build a Client Attraction System That Works in 4 Hours Per Week appeared first on The $100 MBA.

04 Apr 15:10

MBA1609 How to Prevent an Employee From Being Fired

Firing people sucks. It’s not just uncomfortable. It’s a loss of investment in the employee, and a sign that you missed something along the way — possibly something that could’ve prevented the firing (or hiring!) in the first place.  You will have to fire people eventually. But you can be proactive in reducing how many. […] The post MBA1609 How to Prevent an Employee From Being Fired appeared first on The $100 MBA.

04 Apr 15:10

MBA1610 Q&A Wednesday: How do I scale my service-based business?

Got more clients than you can handle? Ready to take the next step? It’s Q&A Wednesday, and we’ve got a listener with an awesome problem: too many customers. He’s the only one who works at his own web services company, and it’s time to grow beyond solopreneurship. But how can he handle the quantity without […] The post MBA1610 Q&A Wednesday: How do I scale my service-based business? appeared first on The $100 MBA.

04 Apr 15:10

MBA1611 Why Candour Is Essential To Growth

Will your team tell you when you’re wrong? If the answer is no, you have a problem. Without a culture of openness and honesty, you can’t really find out where your business’s strengths and weaknesses are. You can’t make important decisions about what’s working and what’s not. Your team can’t be afraid to criticize. Today, […] The post MBA1611 Why Candour Is Essential To Growth appeared first on The $100 MBA.

04 Apr 15:10

MBA1612 How Much You Should Spend on Payroll + Free Ride Friday

What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense?  Today, we discuss the factors involved. We’ll help you figure out just how big a slice your team should take out of the profit pie. The right number will vary for different types of businesses, but almost every business falls into […] The post MBA1612 How Much You Should Spend on Payroll + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:10

MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All

Brick & mortar businesses must be accessible to people with different needs. But what about websites? Are you leaving people with sensory or motor disabilities out of your marketing? Making sure you’re not isn’t just ethically right, it’s smart business. So what can you do to make sure everyone is welcome on your little corner […] The post MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All appeared first on The $100 MBA.

04 Apr 15:10

MBA1614 3 Big Mistakes to Avoid When Growing Your Business

Ready to scale? You got your business off the ground. Now, it’s time to reach for that next level.  But if you’ve never done so before, look out! Too many small businesses stumble in ways that can cost you dearly — for months or years to come. Today, we outline 3 ways you can really […] The post MBA1614 3 Big Mistakes to Avoid When Growing Your Business appeared first on The $100 MBA.

04 Apr 15:10

MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business?

Need money to start a business? It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not guaranteed to work. But what if you have family with cash to spare?  It’s Q&A Wednesday, and we’ve got a listener who has an idea for a […] The post MBA1615 Q&A Wednesday: Should I ask my dad to invest in my business? appeared first on The $100 MBA.

04 Apr 15:10

MBA1616 Should You Offer Chat Support in Your Business?

Live Chat Support: it’s an incredible plus for your business. But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to consider before you make a promise you can’t keep.  A lot goes into live support, and you have to make sure you can deliver. We learned this with our […] The post MBA1616 Should You Offer Chat Support in Your Business? appeared first on The $100 MBA.

04 Apr 15:10

MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday

Few words are more powerful than “no.” But you have to know how to use that power wisely.  As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities. Today, we discuss how to be properly selective, […] The post MBA1617 How Saying “No” Can Make Your Business More Profitable + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:09

MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending

Is your business in trouble? Don’t make it worse. There are financial predators out there targeting distressed companies. Don’t let your business fall victim! If you’re in a tight spot, you have to know who to accept help from — and what to expect. Fortunately, we know an expert on all that. Domenic Aversa specializes […] The post MBA1618 Guest Teacher – Domenic Aversa – How to Navigate the World of High Risk Lending appeared first on The $100 MBA.

04 Apr 15:09

MBA1619 Should You Charge For Shipping?

Did Prime ruin the whole shipping thing? It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs.  You don’t have to be one of them!  Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s […] The post MBA1619 Should You Charge For Shipping? appeared first on The $100 MBA.

04 Apr 15:09

MBA1620 Q&A Wednesday: What’s the best mic for podcasting?

Podcasting: it’s a lot better with the right equipment. It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few. The mic we use isn’t the most expensive one, but it […] The post MBA1620 Q&A Wednesday: What’s the best mic for podcasting? appeared first on The $100 MBA.

04 Apr 15:09

MBA1621 Is Paid Advertising Bad For Your Business?

The biggest problem with paid ads? They cost money. And sometimes, they cost more than they’re worth. Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing […] The post MBA1621 Is Paid Advertising Bad For Your Business? appeared first on The $100 MBA.

04 Apr 15:09

MBA1622 How To Negotiate Any Big Expense + Free Ride Friday

Tough times? Tight budget? Let’s make some room on that balance sheet. Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask? Remember: your business is […] The post MBA1622 How To Negotiate Any Big Expense + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:09

MBA1623 Must Read P1 – Creativity, Inc. by Ed Catmull

This book is so good, we had to review it twice. Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one). In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company […] The post MBA1623 Must Read P1 – Creativity, Inc. by Ed Catmull appeared first on The $100 MBA.

04 Apr 15:09

MBA1624 Must Read P2- Creativity, Inc. by Ed Catmull

But wait, there’s more! From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc. Go back and listen to Part 1, if you haven’t.  In this episode, […] The post MBA1624 Must Read P2- Creativity, Inc. by Ed Catmull appeared first on The $100 MBA.

04 Apr 15:09

MBA1625 Q&A Wednesday: How long should my YouTube videos be?

YouTube: if you think your business can ignore it, think again. It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will.  Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine. In other words, treat […] The post MBA1625 Q&A Wednesday: How long should my YouTube videos be? appeared first on The $100 MBA.

04 Apr 15:09

MBA1626 Are You Taking Enough Risks?

Playing it safe isn’t that…safe. If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation. Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating? If not, the competition will. Tune in, and learn […] The post MBA1626 Are You Taking Enough Risks? appeared first on The $100 MBA.

04 Apr 15:09

MBA1627 Do You Need an Office To Work Efficiently + Free Ride Friday

What did we really lose when we lost our offices? Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder… …have we been missing out on something? Our host Omar decided to find out […] The post MBA1627 Do You Need an Office To Work Efficiently + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:09

MBA1628 Guest Teacher – Penny Elliott – How To Get Momentum In Your Business Through Accelerated Sales & Automation

Not much of a “salesperson?” That’s ok (and totally normal). Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s raked in millions in sales over her career, and currently makes her living showing others how it’s done.  In this episode, Penny shares 3 specific strategies anyone can use to move their […] The post MBA1628 Guest Teacher – Penny Elliott – How To Get Momentum In Your Business Through Accelerated Sales & Automation appeared first on The $100 MBA.

04 Apr 15:09

MBA1629 How to Attract Great Talent When You’re Just Getting Started

We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can you attract the best talent?  Turns out, being new to the game is a big advantage in that department. Today, we discuss 5 things that attract great […] The post MBA1629 How to Attract Great Talent When You’re Just Getting Started appeared first on The $100 MBA.

04 Apr 15:09

MBA1630 Q&A Wednesday: Is it OK to not give refunds?

No-refund policy: good idea? Terrible idea? It’s Q&A Wednesday, and we’ve got an online course seller who wants to protect their revenue from frivolous refund requests. Will a blanket no-refund statement scare people away? Or will it just save some hard-earned cash? We’ll discuss a few options when it comes to refund policy, and why […] The post MBA1630 Q&A Wednesday: Is it OK to not give refunds? appeared first on The $100 MBA.

04 Apr 15:09

MBA1631 How To Create A Compelling Sales Page

What makes a sales page work? The goal is to get people to buy. So why do some pages perform better than others? Today, we’ll discuss one key element that has a bigger impact than any other.  Whether it’s your homepage, or individual product pages, there’s one thing that really conveys the value of your […] The post MBA1631 How To Create A Compelling Sales Page appeared first on The $100 MBA.

04 Apr 15:08

MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday

Got great YouTube content? A strong following? Great! But how is that supposed to help your business? Today, we discuss how to turn views into conversions. YouTube is awesome for the top of your marketing “funnel,” but all those viewers are useless if you can’t follow up. You need email addresses, not likes and shares. […] The post MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:08

MBA1633 Guest Teacher – Gino Wickman – How To Determine If You Have What It Takes To Become An Entrepreneur

Is entrepreneurship for you? ‘Cause it’s not for everyone. If you’re wondering whether you have what it takes to build your own business, we have an answer. Actually, our special guest, Gino Wickman, has an answer. Actually, you have the answer. But Gino has the perfect way to help you find it.  Gino Wickman has […] The post MBA1633 Guest Teacher – Gino Wickman – How To Determine If You Have What It Takes To Become An Entrepreneur appeared first on The $100 MBA.

04 Apr 15:08

MBA1634 3 Reasons Not To Sell Your Products on eBay

If you’re thinking of selling products on eBay…don’t. It seems like a good idea, from a distance. But the dangers inherent in selling on eBay far outweigh the advantages. Our intrepid host Omar would know — he had an eBay-based business once. There’s a good reason he doesn’t have one now. Today, we detail the […] The post MBA1634 3 Reasons Not To Sell Your Products on eBay appeared first on The $100 MBA.

04 Apr 15:08

MBA1635 Q&A Wednesday: How much do I need to pay my EA?

Ready for an executive assistant?  It’s Q&A Wednesday, and we’ve got a listener who wants an EA, but isn’t sure what to spend. An EA is our top recommendation for a first hire, and they can quickly become invaluable. …but how much should “invaluable” actually cost? Today, we’ll discuss what the options are, what the […] The post MBA1635 Q&A Wednesday: How much do I need to pay my EA? appeared first on The $100 MBA.

04 Apr 15:08

[Bonus Episode] Ep1 of Start Your First Online Business

Today, we’re bringing you something special. We teamed up with Himalaya Learning, an online education platform offering audio courses in entrepreneurial skills. Together, we created Start Your First Online Business, a complete course that walks you step by step through creating your own startup. This 10-part course gives you the knowledge you need to get […] The post [Bonus Episode] Ep1 of Start Your First Online Business appeared first on The $100 MBA.

04 Apr 15:08

MBA1636 5 Reasons To Keep Your Business Small

How big is big enough? Most people try to grow their business as much as possible. But that’s not the only option! What if the right business for you is…something less gigantic? There are a few reasons this could be the case. Today, we discuss 5 big advantages to keeping it small. Instead of assuming […] The post MBA1636 5 Reasons To Keep Your Business Small appeared first on The $100 MBA.

04 Apr 15:08

MBA1637 Do You Need a Change? + Free Ride Friday

Ask yourself honestly: does running your business just…suck? If you’re feeling run-down, unmotivated, uninspired, you might be fine. You might just need a break, or a change in how your business operates. But you might need something a little more drastic. You might need to get out of it altogether. The point of entrepreneurship is […] The post MBA1637 Do You Need a Change? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:08

MBA1638 Guest Teacher – Margie Warrell – How to Bounce Back from a COVID-induced Crisis

You can make it through this. And so can your business. COVID has screwed up…everything. Many businesses have closed — some temporarily, some forever. But others have adapted, pivoted, even thrived.  How? According to this week’s special guest teacher, it all comes down to resilience. Margie Warrell has closely studied success in business, and currently […] The post MBA1638 Guest Teacher – Margie Warrell – How to Bounce Back from a COVID-induced Crisis appeared first on The $100 MBA.

04 Apr 15:08

MBA1639 5 Principles of Starting a Tech Startup

Here’s what we wish we knew earlier! In our time building and running a tech startup, we’ve learned too much to fit into a single episode. But a few core principles apply to all of it, in one way or another. Today, we share these principles with you. We’ve got the 5 most important ideas […] The post MBA1639 5 Principles of Starting a Tech Startup appeared first on The $100 MBA.

04 Apr 15:08

MBA1640 Q&A Wednesday: Should my remote team have a dress code?

What should you wear to a Zoom meeting? As COVID has forced so many businesses to operate online, some new questions have come up. While office dress codes are pretty standard — and easily enforceable — what happens when everyone works from home? And, y’know…does it matter? It’s Q&A Wednesday, and we’re helping one listener […] The post MBA1640 Q&A Wednesday: Should my remote team have a dress code? appeared first on The $100 MBA.

04 Apr 15:08

MBA1641 How to Find a Great Content Writer

Words are the heart of marketing.  So how do you find the best writing talent? Your emails, blog, social posts, and website copy need to reflect your brand. Your words have to provoke emotional responses and inspire action among consumers.  For most people, that requires a professional. There’s no shortage of writers out there. Unfortunately, […] The post MBA1641 How to Find a Great Content Writer appeared first on The $100 MBA.

04 Apr 15:08

MBA1642 Can You Build a Business Alone? + Free Ride Friday

Solopreneurs: are they real? Do they stay solo…forever? Running a business by yourself is something we usually think of as a first stage. Eventually, you hire people. But if you’re happy to run a one-person operation, is it viable in the long term?  Short answer: yes, but it comes with some drawbacks. Today, we discuss […] The post MBA1642 Can You Build a Business Alone? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:08

MBA1643 Guest Teacher – Stacey Brown Randall – How to Generate Referrals Without Asking

Who’s sending you business? Why? Can you do anything to make it happen more often? Yes, you can. That’s the message today’s special guest teacher, Stacy Brown Randall, is here to deliver. She’s got a step-by-step plan to make more referrals happen — without actually asking anyone to refer people. All you need is a […] The post MBA1643 Guest Teacher – Stacey Brown Randall – How to Generate Referrals Without Asking appeared first on The $100 MBA.

04 Apr 15:08

MBA1644 More Revenue in 45 Days

Strapped for cash? Revenue is like oxygen for a business — it’s a matter of survival. Today, we discuss exactly how to boost revenue when you need it most, in just a few weeks. With the strategies we discuss in this episode, 45 days is a realistic timeframe in which to add some serious black […] The post MBA1644 More Revenue in 45 Days appeared first on The $100 MBA.

04 Apr 15:07

MBA1645 Q&A Wednesday: How can I provide some company perks on the cheap? Any advice?

Wanna show your team some love…on a budget? It’s Q&A Wednesday, and we’ve got a listener who wants nothing more than to show the team just how appreciated they are. Unfortunately, it’s not possible to show it in their paychecks. But it’s still possible. Today, we explore a few ways to reward your team with […] The post MBA1645 Q&A Wednesday: How can I provide some company perks on the cheap? Any advice? appeared first on The $100 MBA.

04 Apr 15:07

MBA1646 How to Prevent Hustle Burnout

Hard work has a tipping point…but it also has a point of diminishing returns. Hard work isn’t “productive” if it burns you out. Hustle isn’t effective if it’s not sustainable. While it’s tempting to assume that the hardest worker wins, it’s just never been true. Entrepreneurs have to master efficiency — not self-denial. It’s a […] The post MBA1646 How to Prevent Hustle Burnout appeared first on The $100 MBA.

04 Apr 15:07

MBA1647 How to Deliver Tough News to Customers + Free Ride Friday

It’ll happen eventually. A change to your service. A delay. A mistake. At some point, you’ll have to break some less-than-pleasant news to your customers.  Fortunately, it doesn’t have to hurt your relationship. Today, we share the steps you should take whenever there’s an uncomfortable announcement on the horizon. You can tell people what they […] The post MBA1647 How to Deliver Tough News to Customers + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:07

MBA1648 Must Read: Before the Exit by Dan Andrews

Is it time to sell your business? Most of this podcast is about building your business. But when the endgame is in sight, how do you know when to make that final call?  When is entrepreneurship…over? We’ve got a Must-Read book with a few answers. Before the Exit poses a few questions you should ask […] The post MBA1648 Must Read: Before the Exit by Dan Andrews appeared first on The $100 MBA.

04 Apr 15:07

MBA1649 3 Low-Risk Businesses You Can Start Today

Nothing is risk-free. But risk can be minimized. …even when you start a business. You don’t have to put your home or life savings on the line to be an entrepreneur. There are ways to get into the game that don’t require a massive investment, or sinking yourself into debt. Today, we discuss 3 of […] The post MBA1649 3 Low-Risk Businesses You Can Start Today appeared first on The $100 MBA.

04 Apr 15:07

MBA1650 Q&A Wednesday: How do I build a sales funnel on WordPress?

From stranger, to customer — how does your website get people there? It’s all about effective funnels. “Funnels” are pretty much anything that moves people from never having heard of your brand, to being interested, to considering a purchase, to making one. Many have tried to perfect a system for this. But all you really […] The post MBA1650 Q&A Wednesday: How do I build a sales funnel on WordPress? appeared first on The $100 MBA.

04 Apr 15:07

MBA1651 Build a System, Not a Business

It’s never about the product. It’s always about execution. Today, we discuss how to “systematize” your business. By establishing self-sustaining standard operating procedures, you won’t just make your business more efficient. You’ll make it more powerful. It’s the epitome of working smarter, not harder.Learn how to improve your process and your results, with systems that […] The post MBA1651 Build a System, Not a Business appeared first on The $100 MBA.

04 Apr 15:07

MBA1652 How to Start a Customer Support Team + Free Ride Friday

Handling questions, complaints, and more all by yourself? Maybe it’s time to stop. Today, we discuss how to put together an all-star Customer Support squad. It’s one of the best ways to compete against bigger companies, as rockstar service can make all the difference to consumers — especially for tech products. Learn how to know […] The post MBA1652 How to Start a Customer Support Team + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:07

MBA1653 Guest Teacher – Amira Alvarez – How to Make an Income Breakthrough

Wealth is attainable. Amira Alvarez is the founder and CEO of The Unstoppable Woman, a company founded on the idea that limits are something we impose on ourselves.  As someone who personally quintupled her own income within a year, she would know. Today, she’s here with a 6-step plan for earning the income you want, […] The post MBA1653 Guest Teacher – Amira Alvarez – How to Make an Income Breakthrough appeared first on The $100 MBA.

04 Apr 15:07

MBA1654 5 Things I Learned From 5 People in 2020

It’s that time of year!  Our annual tradition of sharing the best lessons from the most insightful people helps us put a lid on the year gone by — and gear up for next year’s challenges. While 2020 was…not ideal for many, it was rich with wisdom we can bring into 2021.  Today, we’ve got […] The post MBA1654 5 Things I Learned From 5 People in 2020 appeared first on The $100 MBA.

04 Apr 15:07

MBA1655 Q&A Wednesday: Is a Cat Cafe a good business?

There’s niche — and then there’s “Cat Cafe” niche. It’s Q&A Wednesday, and we’ve got a listener who’s considering this surprisingly popular business model. Some hot beverages, maybe a little food, and…live cats. Lots of ‘em. Can this actually work? If so, how? Today, we’ll explore what factors you should think about when starting a […] The post MBA1655 Q&A Wednesday: Is a Cat Cafe a good business? appeared first on The $100 MBA.

04 Apr 15:07

MBA1656 The Best Time To Take a Break

You need a break. But your business needs you. What’s an entrepreneur to do? Today, we discuss how to schedule vacations wisely. By being smart with your calendar, you can do what’s best for your business and for yourself — both of which depend on the other staying healthy. These are practical steps for avoiding […] The post MBA1656 The Best Time To Take a Break appeared first on The $100 MBA.

04 Apr 15:07

MBA1657 How to Prepare Your Business for The Holidays + Free Ride Friday

It’s getting close. Whatever your background or beliefs, “the holidays” are something most businesses have to prepare for. And that’s the key: actually preparing — so that you, your team, and your customers can enjoy…well, happy holidays. It doesn’t happen by accident. Today, we discuss the steps you need to take to accommodate the needs […] The post MBA1657 How to Prepare Your Business for The Holidays + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:07

MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy

One size does not fit all. When you’re seeking guidance on business, there’s no shortage. But what worked for one “guru” might not work for you. For all the well-intentioned advice out there, none of it considers one key factor — you. So how can you find your path to indendepenent success? Loren Weisman is […] The post MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy appeared first on The $100 MBA.

04 Apr 15:06

MBA1659 The 1 x 3 Focus Challenge

Focus = results. It’s tempting — very tempting — to try and do everything. To spread your bets across multiple projects, products, and marketing channels. It even seems smart. Why put your eggs in one basket? Well…because it can work. Really well.  Today, we introduce a challenge from a fellow founder that can change everything. […] The post MBA1659 The 1 x 3 Focus Challenge appeared first on The $100 MBA.

04 Apr 15:06

MBA1660 Q&A Wednesday: How do I grow my cleaning service business?

When you personally provide a paid service, how can you scale up? And can you do it without sacrificing quality? Unless they finally invent cloning, a solopreneur can only do so much. Which means that every service-based business has a ceiling — once you reach a certain number of clients…that’s it. Or is it? It’s […] The post MBA1660 Q&A Wednesday: How do I grow my cleaning service business? appeared first on The $100 MBA.

04 Apr 15:06

MBA1661 Are Google Ads Worth It?

It’s the “other” SEO: paying Google to display your ads above the organic search results. It’s expensive. But does it work? Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media.  The investment is high, […] The post MBA1661 Are Google Ads Worth It? appeared first on The $100 MBA.

04 Apr 15:06

MBA1662 Where To Find a Great Paid Ads Marketer + Free Ride Friday

Sometimes, you really do have to spend some to make some…but it only works if you spend wisely. That’s where the professionals come in.  Today, we discuss how (and why) to find a paid ads marketer for hire. Yes, you can run ads yourself — you can even take courses and use free resources to […] The post MBA1662 Where To Find a Great Paid Ads Marketer + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:06

MBA1663 Must Read: Million Dollar Coach By Taki Moore

Today, it’s a Must-Read from a master. Taki Moore is the coach’s coach — the guy whose success and experience in this rapidly growing field is second to none. If coaching continues to explode as predicted, it won’t surprise Taki. He’s been ahead of this game for a while now. Million Dollar Coach is Taki […] The post MBA1663 Must Read: Million Dollar Coach By Taki Moore appeared first on The $100 MBA.

04 Apr 15:06

MBA1664 Are Government Grants Worth Applying For?

Most national and state governments offer grants to businesses. Where’s yours? Today, we share our experience applying for grants. How much time and effort do you really have to invest? How much money? And of course…is it remotely worth it?  We’ll discuss the best ways to find out what grants are available in your country […] The post MBA1664 Are Government Grants Worth Applying For? appeared first on The $100 MBA.

04 Apr 15:06

MBA1665 Q&A Wednesday: Should I get interns to work for my startup?

You get what you pay for — even when it’s free. It’s Q&A Wednesday, and we’ve got a tech startup founder who’s considering bringing on interns. It sounds like a can’t-lose: free labor from qualified young go-getters, right? But are there drawbacks? Spoiler alert: yes. Lots.  Today, we discuss what you really take on when […] The post MBA1665 Q&A Wednesday: Should I get interns to work for my startup? appeared first on The $100 MBA.

04 Apr 15:06

MBA1666 Lessons Learned from Sony’s Playstation 5 Launch

Gamer or not, pay attention to the Playstation 5. The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash. And yes, even small businesses […] The post MBA1666 Lessons Learned from Sony’s Playstation 5 Launch appeared first on The $100 MBA.

04 Apr 15:06

MBA1667 Should You Move Up Market? + Free Ride Friday

Is it time to catch bigger fish? Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though.  How can you decide if it’s right for your business? More importantly, how do you pull it off? Today, we […] The post MBA1667 Should You Move Up Market? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:06

MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership

How do some leaders do it? You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck.  What factor do the best leaders in business have in common? Today’s special guest, Johnny Merritt, has an idea. He calls it […] The post MBA1668 Guest Teacher – Johnny Merritt – How to Implement Kinetic Leadership appeared first on The $100 MBA.

04 Apr 15:06

MBA1669 How To Get Testimonials That Sell

We all know testimonials work. …but not just any old testimonials. We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer.  Gathering quality testimonials, then, is one of the most important sales strategies you can use. […] The post MBA1669 How To Get Testimonials That Sell appeared first on The $100 MBA.

04 Apr 15:06

MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits?

They’re not profiting. Does that mean you shouldn’t? It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requests from nonprofit organizations. These groups are looking for support in the form of a discount — which would make our listener’s profit margins a little on the tight side. It might […] The post MBA1670 Q&A Wednesday: Should I offer discounts to nonprofits? appeared first on The $100 MBA.

04 Apr 15:06

MBA1671 How To Get Comfortable Being on Camera

These days, it’s harder and harder not to be seen. Videos, webinars, and other on-camera presentations are becoming indispensable in online marketing. Consumers want to see you, and know who they’re (potentially) buying from.  But not everyone’s naturally comfortable. So how do you get over the fear? Today, we discuss what you can do to […] The post MBA1671 How To Get Comfortable Being on Camera appeared first on The $100 MBA.

04 Apr 15:06

MBA1672 How to Stop Being So Busy + Free Ride Friday

Constantly short on time? Don’t seem to have any for yourself? That’s not “hustle.” That’s unhealthy. Today, we offer a few strategies for getting your schedule under control. If your business is consuming your life, it’ll backfire eventually. That’s why it’s important to take a hard look at where all your hours are going. Work […] The post MBA1672 How to Stop Being So Busy + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:05

MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing

Who makes it in business? More importantly, why? Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling author teaches people how to monetize their strengths and develop their own businesses.  Today, we sit down with Ramit for an in-depth chat about what it (really) takes to succeed. From deciding […] The post MBA1673 Extended Interview: Ramit Sethi – How To Start Your Own Thing appeared first on The $100 MBA.

04 Apr 15:05

MBA1674 How to Evaluate Your Promotion’s Success

You put time, money, and effort into promoting your product. Did it work? Today, we discuss how to know for sure. If you’re not accurately measuring success (or lack thereof), your marketing efforts can’t evolve. And if they can’t evolve…well, eventually they won’t bring you much in sales. So how do you define “success” for […] The post MBA1674 How to Evaluate Your Promotion’s Success appeared first on The $100 MBA.

04 Apr 15:05

MBA1675 Q&A Wednesday: How do I motivate my employees without spending money?

When it comes to motivation, money only goes so far. That might sound a little precious, but it’s true.  It’s Q&A Wednesday, and we’ve got a listener with a great team — and a tight budget. Fortunately, study after study has confirmed that after a certain salary point, employees are far more motivated by things […] The post MBA1675 Q&A Wednesday: How do I motivate my employees without spending money? appeared first on The $100 MBA.

04 Apr 15:05

MBA1676 What Your Marketing Focus Should Be in December

For retailers, December is a beast. But for many other businesses, it’s the perfect “down time” to get ahead on certain things. …like marketing. Today, we discuss what your business should do while things are quiet. By taking advantage of the slower pace, you can give yourself a head start on next year’s marketing. There’s […] The post MBA1676 What Your Marketing Focus Should Be in December appeared first on The $100 MBA.

04 Apr 15:05

MBA1677 How to Hire Great Talent in The Philippines + Free Ride Friday

Ready to build a dynamic team? Look to the Philippines. There’s a huge pool of talented, tech-savvy, multilingual go-getters just waiting to find the right team to join. And given the differences in currency values and cost of living, you can hire them at beyond-reasonable rates. You just have to know where — and how […] The post MBA1677 How to Hire Great Talent in The Philippines + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:05

MBA1678 Guest Teacher – Molly Fletcher – How To Negotiate With Confidence And Ask For What You Want

Everyone negotiates. It’s a foundational business skill that every entrepreneur has to develop, to the best of their ability. Whether it’s with vendors, employees, partners, or clients, you’ll have to (literally) come to terms with people on a daily basis. So how do you get good at it? Molly Fletcher has been called “the female […] The post MBA1678 Guest Teacher – Molly Fletcher – How To Negotiate With Confidence And Ask For What You Want appeared first on The $100 MBA.

04 Apr 15:05

MBA1679 Do You Have to Use Paid Ads to Grow?

Is there any way around paid advertising? For lean startups, the cost of paid ads can add up quickly. Are there any growth strategies that don’t involve blowing a hole in the budget? And if so, how’s it done?  What alternative tactics have small businesses used to spread the word more…frugally? Today, we discuss your […] The post MBA1679 Do You Have to Use Paid Ads to Grow? appeared first on The $100 MBA.

04 Apr 15:05

MBA1680 Q&A Wednesday: I’m starting a new podcast. Any advice?

This one’s definitely in our wheelhouse. It’s Q&A Wednesday, and we’ve got a listener with an interior design blog who’s ready to move to the digital airwaves. So what makes our podcast work so well for us? What’s the secret sauce? It’s not really a secret. In fact, it’s a few simple tips we’re happy […] The post MBA1680 Q&A Wednesday: I’m starting a new podcast. Any advice? appeared first on The $100 MBA.

04 Apr 15:05

MBA1681 Is Your Business Failing…or Just in a Dip?

Every business has ups and downs. But can you tell the difference between a temporary “down” and…something more serious? Maybe it’s the normal business cycle. Maybe it’s an industry-wide issue outside your control. But maybe it isn’t!  It’s not always easy to tell — and it’s not always easy to admit you’re failing.  Today, we […] The post MBA1681 Is Your Business Failing…or Just in a Dip? appeared first on The $100 MBA.

04 Apr 15:05

MBA1682 How to Stand Out From The Competition + Free Ride Friday

Competition isn’t a bad thing.  That said, you don’t want to “compete” by doing what the other company does better. The best strategy for smart, lean small businesses is differentiation — finding a way to do what no one else is. What could that mean for your business? Today, we discuss a few ways your […] The post MBA1682 How to Stand Out From The Competition + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:05

MBA1683 Guest Teacher – Kyle York – How to Pitch to Investors

What do you say when it’s time to ask for money? Kyle York knows how to talk to investors. He is one! He’s also the man behind York IE, a firm that specializes in bringing investors and investees together. So how do you nail your pitch? Today, Kyle shares his “key pillars,” along with 7 […] The post MBA1683 Guest Teacher – Kyle York – How to Pitch to Investors appeared first on The $100 MBA.

04 Apr 15:05

MBA1684 5 Business Insights You Should Take Away from 2020

The greatest disasters produce the best lessons. From catastrophic successes to plain old catastrophes, 2020 has produced no shortage of forehead-slapping circumstances. When things are spiraling, whoever holds fast comes away with the most powerful insights — and a huge advantage in business. Today, we share the 5 most important things this dumpster fire of […] The post MBA1684 5 Business Insights You Should Take Away from 2020 appeared first on The $100 MBA.

04 Apr 15:05

MBA1685 Q&A Wednesday: How often should I increase my rates?

You can’t keep charging the same amount forever. It’s Q&A Wednesday, and we’ve got a listener with a small but successful web development company. Business is booming, and it’s clearly time prices reflect that.  But how can you suddenly charge people more without…ticking them off? More importantly, when should you do it? You’ll never scale […] The post MBA1685 Q&A Wednesday: How often should I increase my rates? appeared first on The $100 MBA.

04 Apr 15:05

MBA1686 How Often Should You Update Your Online Courses?

You put a ton of work into your course…but it won’t last forever. Like your business, your course has to grow, evolve, and adapt to the times. Otherwise, you’re getting closer and closer to irrelevance.  So how do you stay on top of it?  How can you make sure that your newest students are just […] The post MBA1686 How Often Should You Update Your Online Courses? appeared first on The $100 MBA.

04 Apr 15:05

MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday

YouTube: it’s kind of everything right now. As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the YouTube revenue train? A step at a time, that’s […] The post MBA1687 How Much Money Can You Make on YouTube? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:04

MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team

Remember when working from home seemed…revolutionary? Now, it’s kind of a drag. If your team is losing focus, motivation, and momentum, this is the episode for you. Jessica Burlingame is the founder of Agon Advisors, a talent development firm that specializes in team-building. Today, she’s here with a few strategies. The best part? These strategies […] The post MBA1688 Guest Teacher – Jessica Burlingame – How To Revitalize Your Work-From-Home Team appeared first on The $100 MBA.

04 Apr 15:04

MBA1689 How to Grow an Email List From Scratch

Email is *checks notes*…yep, still King. It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels? Steadily, that’s how. […] The post MBA1689 How to Grow an Email List From Scratch appeared first on The $100 MBA.

04 Apr 15:04

MBA1690 Q&A Wednesday: Should I create multiple revenue streams?

Jack of all trades, or master of one? That’s the question facing one listener today.  It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources. Of course, popular doesn’t always mean good. Today, Omar bucks […] The post MBA1690 Q&A Wednesday: Should I create multiple revenue streams? appeared first on The $100 MBA.

04 Apr 15:04

MBA1691 Should You Set Goals for 2021?

Are goals…useful? As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them? We’ve got a better idea. Today, we discuss an alternative to […] The post MBA1691 Should You Set Goals for 2021? appeared first on The $100 MBA.

04 Apr 15:04

MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday

Happy New Year! 2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape? We’ve got 3 predictions. 3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive […] The post MBA1692 How Is 2021 Going to Be Different?+ Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:04

MBA1693 Must Read: Greenlights by Matthew McConaughey

Entertainers are entrepreneurs too — especially Matthew McConaughey. Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource. Today, we share the […] The post MBA1693 Must Read: Greenlights by Matthew McConaughey appeared first on The $100 MBA.

04 Apr 15:04

MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads?

Apple just rocked the digital marketing world. If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible. What’s it mean for you? Today, we explain this development, and […] The post MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads? appeared first on The $100 MBA.

04 Apr 15:04

MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021?

Is the pandemic winding down?  Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021? More importantly, should you? Today, we help one listener navigate the practical and […] The post MBA1695 Q&A Wednesday: Should I plan an in-person event in 2021? appeared first on The $100 MBA.

04 Apr 15:04

MBA1696 Lessons I Learned by Growing Fast in 2020

Growth spikes happen. Are you ready? 2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudden demand for our webinar platform forced us to expand in a hurry.  Today, we share lessons from that (sometimes stressful) experience. Our successes, our stumbles, and everything we […] The post MBA1696 Lessons I Learned by Growing Fast in 2020 appeared first on The $100 MBA.

04 Apr 15:04

MBA1697 Are You Launching Too Late? + Free Ride Friday

What’s the “right” time for a launch? Whether it’s a business, product, website, or content launch, timing is everything. Today, we discuss how to create a smart launch timeline that creates a real moment — and takes advantage of it. We’ve had to learn how to nail this ourselves. As our own software company moves […] The post MBA1697 Are You Launching Too Late? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:04

MBA1698 Guest Teacher – Piyanka Jain – How to Growth Hack Using Data

Data is power. No one understands that better than Piyanka Jain, who specializes in using data to achieve explosive growth. A best-selling author, speaker, and thought leader in analytics, Jain knows how powerful data can be. …when used correctly. Today, Jain stops by to explain the key components of data-based transformation. By using the numbers […] The post MBA1698 Guest Teacher – Piyanka Jain – How to Growth Hack Using Data appeared first on The $100 MBA.

04 Apr 15:04

MBA1699 What is Clubhouse and Can It Help Your Business?

There’s a new social platform in town. Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private beta now, so you might not’ve heard of it. But it has the potential to make waves. But what’s it mean for you? Today, we explain what Clubhouse is (short version: an […] The post MBA1699 What is Clubhouse and Can It Help Your Business? appeared first on The $100 MBA.

04 Apr 15:04

MBA1700 Q&A Wednesday: I’m a travel blogger. How do I pivot my business during COVID?

A year on, we’re still adjusting. Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So what’s a successful travel blogger to do when travel isn’t really a thing?  Turns out there’s quite a bit to do. It’s Q&A Wednesday, and we’re helping one listener navigate […] The post MBA1700 Q&A Wednesday: I’m a travel blogger. How do I pivot my business during COVID? appeared first on The $100 MBA.

04 Apr 15:04

MBA1701 How To Get on Podcasts as a Guest

Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them? With a plan, that’s how. The good news is that podcasts are always looking for great guests. All you have to do is be one — a few times — and it won’t be long before […] The post MBA1701 How To Get on Podcasts as a Guest appeared first on The $100 MBA.

04 Apr 15:04

MBA1702 How Your Remote Team Can Work More Efficiently + Free Ride Friday

By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier. But it’s nothing new to us. Both The $100 MBA and WebinarNinja have always been 100% remote. With a few dozen employees on 4 continents — and half a dozen time zones […] The post MBA1702 How Your Remote Team Can Work More Efficiently + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:03

MBA1703 Guest Teacher – Susan Robertson – How to Supercharge Your Creative Thinking by Outwitting Your Instincts

As entrepreneurs, we like to think we’re logical. But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in behaviors that make less sense than we realize.  Susan Robertson is an Innovation Strategist, someone who helps companies break out of the box and achieve new things. She’s here with a lesson […] The post MBA1703 Guest Teacher – Susan Robertson – How to Supercharge Your Creative Thinking by Outwitting Your Instincts appeared first on The $100 MBA.

04 Apr 15:03

MBA1704 How to Know Exactly What to Work on in 2021

2021: where to start? We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus your time and effort? When the year is over, what will be your most impactful achievement? It’s time to prioritize. Today, we discuss how to zero in on what […] The post MBA1704 How to Know Exactly What to Work on in 2021 appeared first on The $100 MBA.

04 Apr 15:03

MBA1705 Q&A Wednesday: How do I market a local healthcare clinic?

Believe it or not, offline businesses still exist. I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing traction for a local clinic. The good doctor knows his trade, but there weren’t many marketing classes in med school.  Fortunately, he came to the right podcast. Today, we’ll discuss how […] The post MBA1705 Q&A Wednesday: How do I market a local healthcare clinic? appeared first on The $100 MBA.

04 Apr 15:03

MBA1706 How to Identify Your Best Customers & Get More of Them

Some customers are worth more of your time and resources than others. I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service. …which means they’re worth a […] The post MBA1706 How to Identify Your Best Customers & Get More of Them appeared first on The $100 MBA.

04 Apr 15:03

MBA1707 The Truth About Viral Marketing + Free Ride Friday

“Viral”: as a buzzword, it’s past its prime.  As a marketing concept, it just needs a little fine-tuning. Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing. It’s not that you can’t […] The post MBA1707 The Truth About Viral Marketing + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:03

MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company

Diversity is never an accident. Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big. In other words, it’s not only about justice. It’s also about business. Janel Dyan […] The post MBA1708 Guest Teacher – Janel Dyan – How to Invest in Women’s Leadership in Your Company appeared first on The $100 MBA.

04 Apr 15:03

MBA1709 How To Be More Comfortable Taking Risks

Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business. As we explain today, everything we do — and don’t do — is inherently a choice between risks. To reach your full potential as an entrepreneur, you have to develop the skill of risk-taking like any other: with […] The post MBA1709 How To Be More Comfortable Taking Risks appeared first on The $100 MBA.

04 Apr 15:03

MBA1710 Q&A Wednesday: What should I look for when buying a software business?

In the market for a SaaS business? It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be a great way to get into entrepreneurship without starting a whole company yourself. But what should you look for? Today, we lay out the “must haves.” We discuss […] The post MBA1710 Q&A Wednesday: What should I look for when buying a software business? appeared first on The $100 MBA.

04 Apr 15:03

MBA1711 Why and How To Make Sure Your Website Is Fast in 2021

Page speed: it’s not just about looking good. A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s credibility, and facilitate sales. It’s worth giving your site a regular “health check” to see just how fast (or not) pages are loading. Today, we explain how to measure and […] The post MBA1711 Why and How To Make Sure Your Website Is Fast in 2021 appeared first on The $100 MBA.

04 Apr 15:03

MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday

Get ready for disaster. Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard. So how can you be prepared for the unexpected? Today, we discuss why and […] The post MBA1712 How to Create a Safety Net For Your Business + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:03

MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life

What’s the cost of making money? It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for example. Adii Pienaar founded multiple, massively successful startups with huge payouts in the end. But along the way, he realized he was losing something: life, bit by bit. Today, Adii explains how to […] The post MBA1713 Guest Teacher – Adii Pienaar – How to Build a Business That Profits Your Life appeared first on The $100 MBA.

04 Apr 15:03

MBA1714 Grow Your Business Consistently: Passive vs Active Marketing

You can’t be “on” all the time. Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind. It’s not a choice between the two, but a balance of both. Today, […] The post MBA1714 Grow Your Business Consistently: Passive vs Active Marketing appeared first on The $100 MBA.

04 Apr 15:03

MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do?

You’re not alone. Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when your business is costing you too much in terms of mental and emotional health? More importantly, how can you regain your sanity? It’s Q&A Wednesday, and we’ve got a […] The post MBA1715 Q&A Wednesday: I’m constantly stressed thinking my business will go under. What do I do? appeared first on The $100 MBA.

04 Apr 15:03

MBA1716 Lessons Learned From a Website Re-Design

Gotta keep it fresh! We recently overhauled the website for our software company, WebinarNinja. Spoiler alert: it wasn’t easy.  Today, we discuss what it took, how we planned and executed the redesign, and what we would do differently. We’ll share the most important lessons you can apply to your next redesign, and what the most […] The post MBA1716 Lessons Learned From a Website Re-Design appeared first on The $100 MBA.

04 Apr 15:03

MBA1717 Grow Your Business With These 4 Part Time Hires + Free Ride Friday

Need help, but can’t afford a full-time team?  Here’s how to take the next step — on a budget. Today, we discuss the essential part-time hires that can really move your business forward. With minimal cash, you can make smart investments in the kind of work that has a huge impact, even in less than […] The post MBA1717 Grow Your Business With These 4 Part Time Hires + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:03

MBA1718 Must Read: The Decision by Kevin Hart

Yes, that Kevin Hart. He might be a jokester, but he’s also an accomplished entrepreneur who’s transformed his life, career, and body. The Decision isn’t just worth reading — it’s worth keeping around to give yourself a regular boost in motivation! It’s not only a narrative. It’s a resource for regular mindset rehabilitation. Tune in, […] The post MBA1718 Must Read: The Decision by Kevin Hart appeared first on The $100 MBA.

04 Apr 15:02

MBA1719 How to Start Every Day With a Win

Change every day for the better — starting tomorrow. This isn’t some easy “hack.” It’s a challenging strategy with powerful benefits that can enhance productivity, improve your mood, and simply make life better.  There’s an investment of effort, but it comes with a huge return. This trick isn’t complicated, but once you execute, you’ll see […] The post MBA1719 How to Start Every Day With a Win appeared first on The $100 MBA.

04 Apr 15:02

MBA1720 Q&A Wednesday: How do I sell more of my online courses?

Selling courses isn’t about salesperson-ship. It’s about systems.  By building the right systems, you generate consistent results. It’s Q&A Wednesday, and we’re helping an online music teacher figure out how to best package, market, and sell lessons month over month, year over year. It’s all about the bigger picture. By taking a broad view of […] The post MBA1720 Q&A Wednesday: How do I sell more of my online courses? appeared first on The $100 MBA.

04 Apr 15:02

MBA1721 5 Ways To Improve Your Branding in 2021

How does branding work? To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to define it. From there, you can evaluate and optimize it to promote growth. It’s easier — and less vague — than it sounds. Today, we demystify branding, […] The post MBA1721 5 Ways To Improve Your Branding in 2021 appeared first on The $100 MBA.

04 Apr 15:02

MBA1722 The #1 Mistake You Can Make (and How to Avoid It) + Free Ride Friday

Why do businesses die? There are a million answers to that question, but one really stands out. It’s a business-killing syndrome that sounds easy to avoid, but somehow runs rampant. It’s a bad — but really tempting — decision that too many people make. Are you one of them? Today, we discuss the one thing […] The post MBA1722 The #1 Mistake You Can Make (and How to Avoid It) + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:02

MBA1723 Guest Teacher: Jas Takhar – How To Publish 15-20 Pieces of Content Per Day

Content is king. Everyone in digital marketing knows that. The question, though, is how to produce enough of it to earn a following.  Ideally, your content is both high-quality and consistent. And today’s special guest, Jas Takhar, is a content machine. He’s here with his system for pumping out double-digits’ worth of engaging stuff on […] The post MBA1723 Guest Teacher: Jas Takhar – How To Publish 15-20 Pieces of Content Per Day appeared first on The $100 MBA.

04 Apr 15:02

MBA1724 How Much Power Do Your Customers Have Over Your Business?

The customer isn’t always right. It’s a lesson entrepreneurs have to learn early. For small businesses and independents, autonomy is everything. That’s why it’s crucial not to let customers dictate all your decisions. It’s about serving your customers, not making them CEO! Today, we’ll discuss how to know if your customers have too much leverage […] The post MBA1724 How Much Power Do Your Customers Have Over Your Business? appeared first on The $100 MBA.

04 Apr 15:02

MBA1725 Q&A Wednesday: Will Quitting Social Media Kill My Business?

Social media: is it a necessary evil? Facebook, Insta, and the rest can be as toxic as they are beneficial. Can you step away? Can a business owner disengage without losing customers? Are we all chained forever to the whim of Zuckerberg? We have some experience with this. A while back, our host Omar took […] The post MBA1725 Q&A Wednesday: Will Quitting Social Media Kill My Business? appeared first on The $100 MBA.

04 Apr 15:02

MBA1726 Newsletters vs Email Sequences

How much email marketing should you automate? That’s the question at the heart of today’s episode. We explore the difference between two kinds of campaigns: pre-written emails triggered by contact actions, and regular old updates. Some companies use one or the other, some do both. What would work best for you? We’ll lay out the […] The post MBA1726 Newsletters vs Email Sequences appeared first on The $100 MBA.

04 Apr 15:02

MBA1727 The Easiest Way to Create Content Regularly + Free Ride Friday

More content, better results. We all know we have to keep the value coming for our audience. There’s a way to do so that’s pretty easy, and pretty much free. It’s something real content pros do, but you can adapt this trick to your own life. It’s so simple, you’ll wonder how you didn’t think […] The post MBA1727 The Easiest Way to Create Content Regularly + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:02

MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers

Get the team you need — at the right price. Even before COVID, hiring remote was a good move. Tapping into the global marketplace of talent is no-brainer. People in the Philippines, India, and elsewhere are just as skilled as their Western counterparts. They just cost less. Today, special guest Ben Schneider stops by to […] The post MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers appeared first on The $100 MBA.

04 Apr 15:02

MBA1729 Should You Hire a Business Coach?

Hit a plateau in your business? Maybe you’re new to the game. Or you’re established, but it’s time to scale. Either way, we all reach a point where some guidance can help. So how do you know if it’s time for a mentor? It’s important to time this right. If it’s too soon or too […] The post MBA1729 Should You Hire a Business Coach? appeared first on The $100 MBA.

04 Apr 15:02

MBA1730 Q&A Wednesday: Do I Need To Lower My Prices?

When sales slip, the problem can be tough to diagnose. Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trends. But it’s always possible that your business model needs tweaking.  It’s Q&A Wednesday, and we’re helping one listener who’s in an e-commerce slump.  Sales were steady for a while, but something […] The post MBA1730 Q&A Wednesday: Do I Need To Lower My Prices? appeared first on The $100 MBA.

04 Apr 15:02

MBA1731 The More You Grow, The More You Need To Say No

You’re not a noob anymore. At some point in your business, this becomes a fact. You have to recognize it. Embrace it. As your momentum builds, more and more opportunities will come your way. …and you have to start turning them down. Today, we discuss how to only say “yes” when you really mean “Hell […] The post MBA1731 The More You Grow, The More You Need To Say No appeared first on The $100 MBA.

04 Apr 15:02

MBA1732 Is Multitasking Killing Your Business? + Free Ride Friday

Multitasking doesn’t accomplish more. It just takes longer. Years ago, spinning many plates was considered a skill. That time is long gone. Study after study has proven that when we do it all, we do it poorly. Every time you switch tasks, you waste energy and kill momentum. Your work suffers. Are you multitasking? Even […] The post MBA1732 Is Multitasking Killing Your Business? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:01

MBA1733 Guest Teacher – Mesh Lakhani – How To Find The Right Cofounder and Business Partner

The wrong partner can kill your business. When you take on a co-founder, investor, or even upper management, it’s a big deal. The relationship is just as serious as a marriage. So what should you look for when seeking that someone special? Today’s special guest has some answers. Mesh Lakhani learned the hard way what […] The post MBA1733 Guest Teacher – Mesh Lakhani – How To Find The Right Cofounder and Business Partner appeared first on The $100 MBA.

04 Apr 15:01

MBA1734 Why You Should Start a Small Conference

Yes, even during COVID. Most countries now allow small gatherings. That’s a huge opportunity for entrepreneurs. By putting together a small networking opportunity, you can score big.  Your credibility will rise. Your network will grow. And you’ll get a strong reputation as a “connector.” Hear why small conferences can be so powerful. Learn how to […] The post MBA1734 Why You Should Start a Small Conference appeared first on The $100 MBA.

04 Apr 15:01

MBA1735 Q&A Wednesday: Is it time for me to break up with my business partner?

It happens.  Business partnerships don’t work out sometimes. How do you know when it’s time to say goodbye? It’s Q&A Wednesday, and we’re helping one listener decide whether to end things. They’ve been fighting — a lot — and it’s not clear that both parties have the same objectives anymore. The longer this goes, the […] The post MBA1735 Q&A Wednesday: Is it time for me to break up with my business partner? appeared first on The $100 MBA.

04 Apr 15:01

MBA1736 How to Make More Money With the Team You Have

Need more revenue? Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean startups need to keep their eye on revenue. Always. But especially in tougher times like these. Are you getting the best ROI from the people you hired? Today, we’ll […] The post MBA1736 How to Make More Money With the Team You Have appeared first on The $100 MBA.

04 Apr 15:01

MBA1737 Should You Give Awards to Your Team? + Free Ride Friday

When’s the last time you got a trophy? Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivator in business. Is symbolic recognition inspiring, or insulting? Appreciated, or patronizing? When you give out awards, are you patting your employees’ backs…or your own? Today, we discuss how […] The post MBA1737 Should You Give Awards to Your Team? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:01

MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking

Your potential is in your body, not just your mind. Yes, that includes your business potential.  If you’re not physically fit, you’re not mentally fit. Ill health, fatigue, and malnutrition are cognition killers. Too many entrepreneurs think that sacrificing health for business is a necessary evil. It’s not.  It’s an unnecessary mistake. Today, we welcome […] The post MBA1738 Guest Teacher – Jon Mitchell – How to Maximize Productivity With Biohacking appeared first on The $100 MBA.

04 Apr 15:01

MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update?

Is Facebook advertising over? Not exactly. Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads.  It was a huge win for […] The post MBA1739 Did The Facebook Ad Apocalypse Happen With the iOS14 Update? appeared first on The $100 MBA.

04 Apr 15:01

MBA1740 Q&A Wednesday: Q&A Wednesday: Do Google Ads work for lead generation?

Read this before you spend a dime on Google ads! And also…y’know, listen to the episode.  It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not? Is it the channel […] The post MBA1740 Q&A Wednesday: Q&A Wednesday: Do Google Ads work for lead generation? appeared first on The $100 MBA.

04 Apr 15:01

MBA1741 The Perfect First Business

You want to work for yourself. You just don’t know how. This is very normal! Getting started as an entrepreneur means finding a business model that works for you. As someone who founded several businesses, our host Omar has more experience in this than most — and he’s reached a conclusion. He’s convinced that one […] The post MBA1741 The Perfect First Business appeared first on The $100 MBA.

04 Apr 15:01

MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday

Marketing is magical. But it isn’t free. As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budget should go towards marketing. Too many people simply get the math wrong on this.  Fortunately, we have a simple formula. Get the pencil and paper out! Today, we’ll show […] The post MBA1742 How Much Should You Spend on Marketing? + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:01

MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts

Tight marketing budget? No problem. Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something of a required skill. And it’s especially important in marketing – often one of the first budgets cut. So how can you spread your message? Today, special […] The post MBA1743 Guest Teacher – Alex Douzet – How to Maintain Consumer Visibility In the Wake of Budget Cuts appeared first on The $100 MBA.

04 Apr 15:00

MBA1744 Why Live Courses are So Hot Right Now

It’s not just COVID. Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend isn’t likely to slow down anytime soon. But why? What do live courses offer that’s so great? And how the heck do you scale them? Today, we discuss why […] The post MBA1744 Why Live Courses are So Hot Right Now appeared first on The $100 MBA.

04 Apr 15:00

MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial?

Does every business have to give before they sell? As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway.  Is there a better way to bring customers […] The post MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial? appeared first on The $100 MBA.

04 Apr 15:00

MBA1746 Slack vs. Facebook Groups

For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and engage, adding value to courses and challenges.  But now, there’s another (better?) option: Slack. Today, we discuss the differences between these two group-messaging platforms. We’ll explain […] The post MBA1746 Slack vs. Facebook Groups appeared first on The $100 MBA.

04 Apr 15:00

MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday

Rule one of entrepreneurship: watch your money. Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your money, consider it! For all the low-cost, low-quality products out there, a few killer options exist that won’t cost you a nickel.  Today, we share 4 of them. And […] The post MBA1747 4 Free Tools to Manage Your Business Finances + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:00

MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas

I’d pre-order this one if I were you. Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in this book and its author so much, we’ll actually give you an incredible bonus just for buying it. Again, this is not sponsored.  We just want to spread […] The post MBA1748 Must Read: The Common Path to Uncommon Success by John Lee Dumas appeared first on The $100 MBA.

04 Apr 15:00

MBA1749 How Fast Should Your Support Response Time Really Be?

How fast is fast enough? We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete against bigger firms with bigger budgets. But how do you know your support is that good? What’s a game-changing response time? Or just a standard one? Today, we […] The post MBA1749 How Fast Should Your Support Response Time Really Be? appeared first on The $100 MBA.

04 Apr 15:00

MBA1750 Q&A Wednesday: How do I get started with SEO?

It’s SEO 101! Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic steps that make a huge difference in brand visibility, expert or not. Today, we focus on what you absolutely can do, right now. It’s Q&A Wednesday, and we’re […] The post MBA1750 Q&A Wednesday: How do I get started with SEO? appeared first on The $100 MBA.

04 Apr 15:00

MBA1751 How to Handle Negative Reviews & Comments Online

You will get complaints. Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it’s your own mistakes, haters hating, or just normal people having a bad day, it’s gonna happen. What’s the right response? The professional response? Today, we discuss how to handle […] The post MBA1751 How to Handle Negative Reviews & Comments Online appeared first on The $100 MBA.

04 Apr 15:00

MBA1752 How To Sell More to Your Customers + Free Ride Friday

Rookie move: only chasing new customers. Pro move: investing in the customers you have. Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again. And […] The post MBA1752 How To Sell More to Your Customers + Free Ride Friday appeared first on The $100 MBA.

04 Apr 15:00

[Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams

What did we learn during the pandemic? The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept through the nation, it hit some communities harder than others. It shed a harsh light on systemic inequality and historical disadvantage that left some less able to cope than their neighbors. […] The post [Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams appeared first on The $100 MBA.

04 Apr 14:59

MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business

Telling the truth seems easy, until you try it. We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal honesty” as an excuse to be a jerk. But are we really, truly telling it “like it is?” Today’s guest teacher wants an honest answer. As he explains it, honesty […] The post MBA1753 Guest Teacher – Peter Kozodoy – How To Use Brutal Strategic Honesty To Make Massive Changes In Your Life & Business appeared first on The $100 MBA.

04 Apr 14:59

MBA1754 How To Set Revenue Goals That Work

How much do you need to bring in? It seems like a pretty basic question for a business owner. But many entrepreneurs aren’t really sure how to answer it. Revenue – not profit – is a tricky subject. How much you need depends on a few key factors. Surprisingly enough, bringing in more isn’t always […] The post MBA1754 How To Set Revenue Goals That Work appeared first on The $100 MBA.

04 Apr 14:59

MBA1755 Q&A Wednesday: Has my business plateaued? What can I do?

In business, you grow or you die. That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied. It simply means making sure you’re always evolving and achieving your personal best. Kinda like the gym — if you’re too comfortable, it’s not a good thing! It’s Q&A Wednesday, […] The post MBA1755 Q&A Wednesday: Has my business plateaued? What can I do? appeared first on The $100 MBA.

04 Apr 14:59

MBA1756 Why You Should Learn To Code

Should you learn to read? Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anything! No matter the industry, it’s a must. People who can’t read are at an unfair disadvantage, regardless of their career. That’s how we feel about coding. Today, we discuss why […] The post MBA1756 Why You Should Learn To Code appeared first on The $100 MBA.

04 Apr 14:59

MBA1757 My Favorite Tools For Professional Development + Free Ride Friday

Be a better business person. There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need. Today, we share the 3 most important ways to be a better you. These are the tools that […] The post MBA1757 My Favorite Tools For Professional Development + Free Ride Friday appeared first on The $100 MBA.

04 Apr 14:59