S1 E1: Meet + Greet (My Freelance Story)

Hello and welcome to The Freelance Fix! In this episode I am taking the opportunity to properly introduce myself and explain a little about my background and 'freelance story'.I’ve always been interested in creating my own business. Even age 10 in Primary School I was trying to start a ‘playground’ biz selling my keyring making services to my friends. When I quit my uni course in Hospitality, I thought I wanted to work in Marketing, but I soon realised I was truly passionate about working for myself.I left my job doing marketing for a software company back in 2016, and since then have been steadily growing my website and brand design business to a place where I have a really well-balanced lifestyle that I love. This is what I talk about in more detail in this podcast episode.Thank you so much for taking the time to listen to my first ever experience of podcasting. It's a little daunting but I'm really excited to be publishing regular episodes over the next few months. Stick around for more on the topics of marketing, branding, design, productivity and freelancing!

26 Apr 12:48

S1 E2: 5 Ways to Get Your First Clients

Whether you're building your business on the side of your main 'job', or you've already made the leap and are hopefully waiting for the momentum to pick up, finding your first clients can be a stressful time.In this episode I've included my 5 tactics that have helped me get my first clients when I was starting out, and that I've used since then when I've hit quiet periods and needed to get work in fast. I've also talked about 3 important things you must have in place in your business before you even start!Join the '30 Days to Get New Clients' challenge! As I mentioned in this episode I have a 30 day challenge that includes 30 days of activities to help you get your first clients in your business. You can sign up at the link below and receive the 30 days of email prompts:https://www.byrosanna.co.uk/blog/30days

26 Apr 12:48

S1 E3: Target Customer Profiling - Get to Know Who You're Serving!

There’s a reason why ‘understanding your target customer’ is the first step in pretty much any business or marketing related activity. They are the key person in your business - the hero in the story your business is telling.Did you know that in some countries, businesses are required to submit a customer profile in order to register as a legal company? Yeah, that's how important it is.WHY IS CUSTOMER PROFILING SO IMPORTANT?Without understanding who your customer is, it’s nearly impossible to communicate your business and market your products and services. Having a clear idea of your target customer, including their demographics, preferences, personality, background etc., means you can know:-What publications they read so you can advertise to them-Which social media platforms and website they spend most time on-What types of design feels familiar and attractive to them-How they like to be spoken to that makes them respond best-Which events to attend to show up and sell to them-How to tweak your products & pricing to fit them and solve their problemsIn this episode I've included tips on what your Target Customer Profile should look like, plus how to get that information and data to create one.You can download the free Target Customer CV template (with video tutorial) here:https://www.byrosanna.co.uk/blog/target-customer-cv

26 Apr 12:48

S1 E4: What is a 'brand'? + All about 'Brand Touchpoints'

In this episode I am talking about my true passion - branding! What even IS branding and what is a brand? It's not just a logo and a colour palette, it's so much more.I talk in depth about what it takes to create a real 'brand' and why your brand voice, brand design, and brand actions are so important for creating the business you want. As well as this, we go through what your brand touchpoints might be and how to make them consistent.

26 Apr 12:48

S1 E5: Choosing Your Niche (FAQ Session with Olivia Bossert)

Fashion photographer and educator, Olivia Bossert (who also happens to be my closest friend and business buddy), joins me on the first FAQ Session on The Freelance Fix.In this episode we are talking about ALL things 'niche', including why it's important to 'niche down' in your business, how to choose a niche, how to know if your niche is right, and what to do if someone else is already in your niche or if you change your mind.Both Olivia and I have had great success from honing in on some pretty tight niches for our businesses, after several years of adjustment and exploration of what we should do, so we wanted to share our combined knowledge and experience with you!

26 Apr 12:48

S1 E6: How to create a business plan (+ do you need one)

This episode is ideal for people who are planning or about to launch a new business or project! It's all about 'Business Plans'; why you might need one, whether it's right for you, what should be included in it for freelance businesses, and two examples of very different styles of plans depending on what kind of business you run and what you need your plan to achieve.Resources mentioned in the episode:Business Plan template:https://www.byrosanna.co.uk/blog/freelance-business-plan-templateOnliness Statement:https://www.byrosanna.co.uk/blog/brand-exercise-whats-your-onliness-statementMarketing Plan template:https://www.byrosanna.co.uk/free-marketing-plan-templateKanban Boards:https://www.byrosanna.co.uk/blog/project-management-with-kanban-boardsTrello:https://trello.com/Lean Business Plan in Trello:https://www.byrosanna.co.uk/blog/lean-business-plan-freelancers-hate-planning

26 Apr 12:48

S1 E7: Starting a blog for your business (the why & how!)

Welcome to Part 1 of my 'Blogging Mini-Series'! This episode is all about why and how to start a blog for your small business, including advice on whether it's actually the right step for your business, and my tips on how to get set up to start blogging.Throughout this 4-part mini-series I'll also be sharing:- The legal considerations & rules of blogging- What to post and how to come up with content ideas- A blog post publishing & promoting checklist!... so keep an eye out for the future episodes!I'm also sharing this post alongside launching my brand new Facebook Group - The Freelance Fix Community! I've been wanting to create a community for creative freelancers for a while, and I'm excited for it to be a space for discussions and knowledge sharing. There's also going to be plenty of giveaways and exclusive content, so if you're interested in joining, head over to the new Facebook Group and answer a few quick questions...

26 Apr 12:48

S1 E8: The legal rules & regulations of blogging

I see so many people starting blogs without realising that there are actually some legal rules they need to adhere to just by owning website, let alone when it comes to creating content!In this episode, I cover the pages & policies you need to have in place when you own a website, as well as some basic information about Copyright law when curating content for your posts, and how to make sure you are declaring any affiliate links or sponsored/guest articles correctly.I have also covered a lot of this information in the following blog posts:https://www.byrosanna.co.uk/blog/legal-guidelines-for-bloggershttps://www.byrosanna.co.uk/blog/is-your-website-legal(*Please note: I am not a lawyer & cannot be responsible for the advice given in this episode. This is based on my own research & experience but for a comprehensive understanding you should speak to a legal professional.)

26 Apr 12:48

S1 E9: How to generate ideas for your blog content

Setting up your blog for your small business is actually the easy part - coming up with a regular stream of unique, useful blog topics and content ideas to post on a regular schedule, is the challenge!In this episode I explain how I plan my content in advance and my best tips for coming up with ideas for your business' blog.Mentioned in this episode:https://trello.com/https://www.byrosanna.co.uk/blog/trello-editorial-calendar

26 Apr 12:48

S1 E10: Your blog post publishing checklist (the anatomy of the perfect post!)

It takes time and experience to develop great skills in content writing, but in this episode I'm going to share my best tips for crafting great quality blog posts for your business that are engaging AND SEO-friendly too.From creating intriguing headlines, to formatting and creating content upgrades, this episode is packed with actionable tips that you can use to write better blog posts TODAY!

26 Apr 12:48

S1 E11: Pricing Your Freelance Services

In this episode I’ll be talking about the 2 different ways you can price yourself as a freelancer, and the pros and cons of each, as well as how to work out the minimum of what you need to be paid and how many projects you need to take on to make your small business financially viable!I'll also talk about 'unbillable hours', 'value-based pricing', how to take payments, and upselling, as well an in-depth chat about taking deposits; a super important element for any service based business!

26 Apr 12:47

S1 E12: Taglines, brand statements, missions, elevator pitches & more

Let's get clear on the language around your brand! Chances are you've heard people talk about the need for a tagline or a mission, a positioning statement or an elevator pitch - but what does it all mean?Each of these things have their own use and meaning, and are all super helpful for getting clarity around the personality of your brand and the message you're trying to get across.In this episode I'll talk about each one, give you some examples, explain why they're useful and provide you with some tips on how to come up with your own.Below is my original blog post all about 'onliness statements':https://www.byrosanna.co.uk/blog/brand-exercise-whats-your-onliness-statement

26 Apr 12:47

S2 E1: Why you need processes in your business

One of the best things I’ve done for my business is define ‘processes’ for everything really clearly.It sounds a bit boring and potentially intimidating to those of you for whom staying organised is not a strong suit, but trust me when I say that having defined processes in your business will not only save you heaps of time, it will save your sanity too!If you want to learn more about productivity, time-management and how to be more effective in your business, join my email newsletter - The Freedom Fix at https://www.byrosanna.co.uk/freedom-fix.

26 Apr 12:47

S2 E2: Being introverted & dealing with anxiety as a freelancer (feat. Olivia Bossert)

Olivia Bossert (fashion photographer) and I sit down in this episode to talk frankly about what it's like to be self employed whilst being an introvert. We also speak about having anxiety, and while the two aren't directly related by any means, they can sometimes go hand in hand, and are both worth discussing!Here we'll share our own experiences plus our tips for overcoming feelings of anxiety when it comes to all things freelance.

26 Apr 12:47

S2 E3: How to create the perfect About page on your website

Your ‘About’ page is where your customers go to form a connection and a reason to trust you. Don’t let them down!So many people end up writing up a lengthy essay about their childhood and biography, slap it up on their About page with a vaguely relevant image and call it a day. But the honest truth is that no one will read ever read all that.In this episode I'm sharing my best tips from working with many freelancers over the years on their websites, to create the perfect About page!Interested in doing an audit of your website? Download my free Website Audit worksheet here: https://www.byrosanna.co.uk/blog/website-audit-worksheetOr would you rather have a professional audit your website to make sure it has maximum impact? My website design audit service is just £60, and you’ll receive a full review document with recommendations and next steps to make your website the best it can be!https://www.byrosanna.co.uk/shop/website-audit

26 Apr 12:47

S2 E4: Understanding personality types (Myers Briggs & Enneagrams)

When you discover what your personality type is, you can get a better idea of your natural strengths and weaknesses, and how your personality affects the way you work. Once you realise that actually you’re someone who naturally prefers a flexible, less-structured routine, for example, then you can change the way you were to better suit your strengths. Or if you’re finding that you’re more introverted than you thought and you’re ending up exhausted at the end of the day, perhaps you could try working from home rather than being in an open plan shared space?Meanwhile with your Enneagram, it’s very much about what you’re motivated by, which can help you understand how to be more productive and what’s going to be the driver behind what you do. For me, I know I’m not motivated by power, or perfectionism, for example - what motivates me is maintaining my inner calm and leading a joyful life - which means I always analyse any opportunities to make sure that this will fit with my goals.In this episode, I'll be discusses both tests and how you can use this understanding in your business.

26 Apr 12:47

S2 E5: Morning & evening routines (improve your productivity with better sleep)

It sounds dramatic, but during sleep our bodies and brains restore themselves, and if they're not able to do that properly, a whole range of issues can occur such as...Mood swings / anxiety / depressionMicrosleeping (where you fall asleep without realising - extremely dangerous if you are driving!)Your immune system won't have time to rebuild which will leave you vulnerable to more illnessIt is easier to become overweight as your hunger/fullness hormones are affected by sleepHigher risk of Type 2 Diabetes due to higher levels of insulin in sleep depravationCardiovascular and blood pressure risksScary, right?As you can see, lack of sleep isn't just a productivity issue. Yes, sleep depravation will reduce your functions and make you far less productive, and have a negative effect on your work, but for some reason this isn't enough reason for many people to treat it seriously!In this podcast I'm sharing my best tips for a relaxing night time routine and high quality sleep.

26 Apr 12:47

S2 E6: Balance & Confidence with Charlotte Lodey (The Palm Tree Club)

This episode is my first ever 'proper' interview on this podcast, so please excuse the fact that the sound is far from perfect! I had a lovely sit down with Charlotte who runs a creative coaching consultancy here in Cornwall, discussing all things freelance life, balance and confidence.Charlotte runs workshops and networking events for creatives across Cornwall, as well as doing creative coaching one-on-one with clients too. To find out more about her work, head to https://www.thepalmtreeclub.com.

26 Apr 12:47

S2 E7: SEO Tips You NEED with Float Digital

Sam from SEO consultancy, Float Digital, has joined me for this podcast episode with some amazing advice, tips and answers to your SEO questions. I'm so grateful to her for sharing her wisdom with us in this episode - I've made some notes myself during our chat and I'm really excited about some of these awesome tips.Head to https://www.float-digital.com/ to learn more about Float Digital and how they can help your business' rankings.Links mentioned in this episode:https://ads.google.com/intl/en_uk/home/tools/keyword-planner/https://answerthepublic.com/https://keywordseverywhere.com/

26 Apr 12:47

S2 E8: Boost Your Instagram Engagement + Ecourse Announcement!

A few simple ways to improve your Instagram engagement today + a special announcement about my new ecourse; Instagram Stories Success!You can learn more about this ecourse at byrosanna.co.uk/ecourse.Read a blog post version of this podcast episode here: https://www.byrosanna.co.uk/blog/improve-instagram-engagement

26 Apr 12:47

S2 E9: How to Work with Influencers Effectively & Successfully

As a business owner and someone you could class as an ‘influencer’ (I also run a popular lifestyle blog and regularly work with brands on collaborations), I get to see both sides of ‘influencer marketing’, and want to share my tips and experiences with you to ensure your campaigns are successful and effective when working with Instagrammers, bloggers or YouTubers.In this episode I cover:- What is an influencer and why is influencer marketing important?- What the potential pitfalls are when planning an influencer campaign?- How to find influencers that are a perfect match for your brand.- How to differentiate between quality and quantity when it comes to follower numbers.- How to put together a proposal for an influencer and negotiate.- And how to analyse the success of a campaign.Some useful links below:- Target Customer CV (free template!)- Instagram Tips to Boost Your Engagement- ASA Guidelines for Influencers (the law on declaring sponsored posts and collaborations)- Facebook rules on giveaways etc.

26 Apr 12:47

S2 E10: How I stay on track with project management software & tools

I use a range of different softwares and tools in my project management and client management process. In this episode I'll talk through each of them and how I use them to stay on track and create a simple, streamlined experience for my clients.Links mentioned:-Trello (https://trello.com/annaclark/recommend *)-How to use Trello as a content calendar (https://www.byrosanna.co.uk/blog/trello-editorial-calendar)-How to use Trello as a business plan (https://www.byrosanna.co.uk/blog/lean-business-plan-freelancers-hate-planning)- Asana (https://asana.com)- Dubsado (https://www.dubsado.com)- How to use a CRM system, with Capsule CRM demo (https://www.byrosanna.co.uk/blog/staying-organised-with-a-crm-system)- Mailchimp (https://mailchimp.com)- Flodesk (https://flodesk.com/c/00G2QH * this link will give you 50% off!!)- Dropbox (https://db.tt/OaeHKTcb *)- Gmail/GSuite (https://gsuite.google.com/intl/en-GB_ALL/landing/partners/referral/trial.html?utm_source=sign-up&utm_medium=referral&utm_campaign=apps-referral-program&utm_content=TVCMS2V *)- Hellosign (https://www.hellosign.com)- Daily desk pad £4.99 (https://www.byrosanna.co.uk/shop/daily-planner-deskpad-a5)- Weekly desk pad £9.99 (https://www.byrosanna.co.uk/shop/weekly-planner-deskpad-a4)* affiliate link

26 Apr 12:47

S2 E11: If you're freaking out about freelance finances, you're not alone!

Okay get ready for some real talk in this episode, because if you're like me, the topic of finances can carry some real baggage.Yikes - if you had told me this time last year that I'd be recording a podcast episode about doing my self employed accounts I would have laughed in your face! It's crazy how times change, and I'm really proud of myself for finally getting to a point where I feel not only comfortable and knowledgeable about my business finances, but actually EXCITED to go through my accounts each month and keep organised.Read the full transcript at: https://www.byrosanna.co.uk/podcast/freelance-financesInfo about Quickbooks at: https://quickbooks.intuit.com

26 Apr 12:47

S2 E12: Working for free and offering discounts - should we do it? (with Olivia Bossert)

This week I’m joined by fashion photographer, Olivia Bossert (my best friend & business buddy), and we discuss our thoughts on ‘working for free’ and ‘discounting’ as freelancers.Questions we discuss include:-When was a time you worked for free?-Have you ever done work for free and it hasn't worked out or you've felt negatively about it?-Have you ever asked anyone else to work for free?-Is there really a difference between working for free vs working for less than you're worth? (same sense of resentment?)-What are your thoughts on discounting? Have you ever done it? Should you do it?

26 Apr 12:47

Goal Setting & Planning for 2020 (FREE Workbook)

Not only is it the start of a brand new year, it’s the beginning of a new DECADE too. This makes it the perfect opportunity to get super clear on your vision for where you want to be over the next 10 years, both in your life, and in your freelance business.But first let’s take a look at 2020. In this special, one-off episode, I’m taking you through the step by step planning process that Olivia and I have been using to get focused in our businesses, using a FREE workbook that I’ve created, that you can download here: https://www.byrosanna.co.uk/2020plan

26 Apr 12:47

S3 E1: Travel & Taking Time Off From Your Freelance Business

In this episode I’m discussing my tips and experiences with going on holiday and managing taking time off when you’re a solo business owner.The truth is - it’s really hard! I still struggle with it, but there are a few systems you can have in place to help.

26 Apr 12:47

S3 E2: Building an engaged community with video (Kat's Surf Forecasts Interview)

Today I'm joined by Kat for my very first Skype interview on this podcast. Kat is based in Devon and runs a YouTube channel and Instagram called 'Kat's Surf Forecasts', where she presents dedicated surf reports for the South West of England in a fun, unique way, and has built up an engaged community of subscribers over the last year or so.You can find more of Kat on her YouTube channel:https://www.youtube.com/channel/UCfGK9W1YY05P25so0O2zarQOr Instagram:https://www.instagram.com/kats_surf_forecasts

26 Apr 12:47

S3 E3: Track your goals & progress with a 'Business Dashboard'

No doubt you've started 2020 with a planner full for goals for growth and improvement in your business, but have you set up systems for tracking your progress on these goals and staying on the right path? In this episode I'm talking about creating a 'Business Dashboard' where you can keep all this information up to date and handy. You can use a spreadsheet or Google Doc to set this up, or my preferred method is using Trello; a free tool I've spoken about before a LOT both in this podcast and on my blog.See a visual, written version of this podcast episode with screenshots of how it all works at:https://www.byrosanna.co.uk/blog/dashboard

26 Apr 12:47

S3 E4: Creativity as Therapy (with The Cornish Rae)

In this episode I'm joined by Harriet, who set up her handmade & restored furniture business, The Cornish Rae, a couple of years ago. She has a really inspiring story behind the beginnings of her business, so I wanted to have her come on the podcast to talk more about creativity as therapy, and how going freelance has changed her life.You can find more of Harriet at:https://www.thecornishrae.com/https://www.facebook.com/thecornishraehome/https://www.instagram.com/the.cornish.rae.home/

26 Apr 12:47

S3 E5: Increasing customer spend & 'upselling'

We all want to make more money in our businesses, but 'getting more customers' as we all know, is easier said than done! It takes huge amounts of effort and testing different marketing strategies to get new customers and through the door, and sometimes even if we are getting the clients, there's a limit to how many more we can physically take on and say yes to, especially when starting small and a solo business owner. But there is an easier way; a way to make more money but from the same amount if not fewer customers. Increase the average spend per customer, and get more VALUE per sale.More ideas for converting ecommerce customers: https://www.byrosanna.co.uk/blog/convert-ecommerce-websiteRead the transcript at: https://www.byrosanna.co.uk/podcast/customer-spend-upselling

26 Apr 12:47

S3 E6: What if you fall out of love with your business?

Have you ever fallen out of love with your business?It sounds dramatic, but this happened to me. And while you may not be able to relate quite to that extent, I have a feeling you have probably at some point in your business experienced the feeling of being in some kind of rut or slump. It happens - but does it mean we have to scrap everything and start completely over again? Not always. In this episode, I'm sharing my experience with losing the passion for my business a few years ago, and my tips for if this happens to you too.

26 Apr 12:46

S3 E7: Should you separate business from personal? Or split in two for your audiences?

A lot of us find it hard to draw the boundaries between what we should share online as a business, vs. how much of our personal lives we should share in the name of being authentic and building a personal connection. Both Olivia and I come at this from different perspectives; Olivia has one Instagram account for her business and personal content, but has a strong boundary of what personal stuff to share. Whereas I have two Instagram accounts and go more personal on my personal one... We discuss this, plus whether you should split out your business if you have two different target audiences too.

26 Apr 12:46

S3 E8: Tips for working from home

So for today's podcast, I had actually planned to share an episode about Times I've Turned Down Money in my business. But with things the way they are in the world at the moment, with an economic downturn and small business owners already struggling to keep afloat amid the coronavirus panic, I just didn't feel that it made sense to post that right now.So instead, I thought it would be more relevant to share my tips for working from home, as I know so many people are now being forced to do this due to self isolating and potential lockdowns depending on where you are in the world.I hope that if you're being forced to work from home right now, you can find these tips useful, but most of all, stay sane and stay safe! xHow I experienced the transition to working from home (01:31)“Self-motivation is definitely a skill that you develop over time” (02:29)Why establishing a daily work routine is important, and what mine typically looks like (03:23)One of the best ways to get out of bed and avoid the temptation of a lie in! (05:34)How to stay focused and be more productive during the day (06:22)Tips to avoid work blending in with your free time to ensure a better work-life balance (06:58)Why a dedicated workspace or home office will do wonders for your focus and productivity (07:48)The importance of setting boundaries when working from home (08:43)Different ways to socialise and tap into your support network from home (10:15)

26 Apr 12:46

S3 E9: Scaling a service-based business with Jemma (Virtually Done)

In this episode I'm joined by Jemma Broadstock, who runs a VA (Virtual Assistant) business, and also trains other VAs how to start and grow their businesses too with her resources at virtuallydoneltd.co.uk.We discuss her story and how she got started, how she started to scale her business through building a team, and what she does now to help other Virtual Assistants to get booked out with their ideal clients.To learn more about Jemma, head to: Collectivelydone.comInstagram.com/collectivelydoneFacebook.com/collectivelydoneVirtuallydonevas.comInstagram.com/virtuallydone

26 Apr 12:46

S3 E10: Why now is the perfect time to grow an email list (+ why I use Flodesk)

Email marketing is a hugely important element of marketing and right now is the perfect time to get started growing an email list if you haven't already! In this episode I'm talking about what email marketing can do for your business right now, plus why I use Flodesk (rather than Mailchimp or Convertkit) for my email marketing. Remember, if are interested in trying or moving over to Flodesk, sign up using my affiliate link to make sure you get your 50% off (for life!) discount, + a 30 day free trial: https://flodesk.com/c/00G2QH I have also just launched an online course called 'Email Marketing with Flodesk', which takes you through everything you need to know about email marketing, from starting and growing a list, to creating and sending out valuable email content, all along with video tutorials for using Flodesk's software. If you'd like to learn more, and take advantage of the limited time payment plan and low price, head to: https://byrosanna.teachable.com/p/flodesk-email-marketing

26 Apr 12:46

S3 E11: Comparison, competition & copycats

Have you ever felt crippled by comparison? Or thrown off guard by people copying you? In this episode, Olivia and I share our experiences with these issues, and our best tips for getting back on track. It can be so hard when we are constantly surrounded by our competitors content online, but hopefully our advice will help even by showing you that you're not alone, and all small business owners feel this way at some point or another!

26 Apr 12:46

S3 E12: Standing out in the wedding industry (with Boelle Events)

In this week's episode I'm joined by Cathy from Boelle Events to talk about how to stand out in the wedding & events industry. She specialises in bohemian event styling and planning, and her chilled out vibes are definitely infectious! You can learn more about Cathy at boellevents.co.uk. She is actually currently a website design client of mine so her website is undergoing a bit of a makeover right now too :)

26 Apr 12:46

S4 E1: How I'm Marketing My Business in 2020

Welcome back to The Freelance Fix! I’m kicking off Season 4 with an episode all about the different marketing strategies I use to market my design and online education business right now.I’ll talk you through the different platforms & tactics I use and why, plus some that I’ve tried and longer use as well.Links & further reading:My blog archive: https://www.byrosanna.co.uk/archivesBlogging With Purpose Online Course (£40):https://byrosanna.teachable.com/p/blogging-with-purposeWhy Use Pinterest as a Marketing Tool:https://www.byrosanna.co.uk/blog/pinterest-business-whyGrow With Pinterest Online Course (£70):https://byrosanna.teachable.com/p/pinterest-marketing-ecourseWhy I Use Flodesk for My Email Marketing:https://www.byrosanna.co.uk/flodeskEmail Marketing with Flodesk Online Course (£58):https://byrosanna.teachable.com/p/flodesk-email-marketingJoin my FREE Instagram for Business course:https://www.byrosanna.co.uk/free-instagram-course-online-trainingInstagram Stories Success Online Course (£40):https://byrosanna.teachable.com/p/instagram-stories-successMy YouTube Channel:https://www.youtube.com/channel/UCvNR-4H402PF-ViHIrEf_wA

26 Apr 12:46

S4 E2: On doing one thing REALLY well (with Holly Booth Studio)

Holly Booth Studio is a boutique product photography and styling studio based in Derbyshire, and in this episode I'm joined by couple, Holly & Pete, to talk about the ins and outs of their business, including working together as a couple, finding a niche, and on keeping their business offering simple and focused.You can find more about them at:https://www.hollybooth.com/https://www.instagram.com/hollyboothstudio/

26 Apr 12:46

S4 E3: Times I've turned down money and walked away from opportunities

Saying no to opportunities can feel like you’re turning away money, which is scary and counterintuitive. But saying ‘no’ to things that aren’t the right fit for you, opens up space for to say ‘yes’ to things that are! I’m sharing with you a few different times I’ve turned away opportunities, and what you should look out for when deciding for yourself too.Links mentioned:Influencer Marketing Masterclass (90 minute video training with workbook): https://www.byrosanna.co.uk/shop/influencer-marketing-masterclassLegal rules & guidelines for bloggers: https://www.byrosanna.co.uk/podcast/legal-blogging

26 Apr 12:46

S4 E4: Common website copy mistakes (with expert copywriter, Jess Collins)

Expert copywriter and soul coach, Jess Collins, joins me in this episode to talk about her journey going from having her own content marketing agency, to downsizing into her new 'Feral Writer' brand and becoming fearlessly herself. She shares what it really takes to create great copy for brands and the top mistakes she sees creatives doing with their website content.You can find out more about Jess and what she offers below:https://jesscollins.co.uk/https://www.instagram.com/theferalwriter/

26 Apr 12:46

S4 E5: Creating boundaries when you work online

If I had a penny for every time I’ve read an article, social media post or book that tells me to take a ‘digital detox’ to deal with social media stress, we’d all be rich!But it’s just not possible for some of us to take long stretches of time away from our digital spaces. So I’m sharing some tips for us to set boundaries around our work instead.Links Mentioned:Gmail hacks (be more productive in your inbox): https://www.byrosanna.co.uk/blog/gmail-inbox-tipsHow to deal with comparison: https://www.byrosanna.co.uk/blog/comparison-creative-businessHappy news:https://thehappynewspaper.com/https://www.goodnewsnetwork.org/https://www.positive.news/

26 Apr 12:46

S4 E6: Passion products & Dragon's Den with Bloomtown

I'm so excited to be joined by Preyanka from Bloomtown; a palm oil free, cruelty free, organic skincare & beauty brand based here in Cornwall. Preyanka shares her journey to creating a sustainable skincare brand, and also how they managed to get on Dragon's Den too!I think you're going to find this business story super interesting, and of course if you want to check out Bloomtown's wonderful products (I'm a HUGE fan), head to:https://bloomtown.co.uk/https://instagram.com/bloomtownukhttps://www.facebook.com/bloomtown.co.uk

26 Apr 12:46

S4 E7: Things you should be doing with your email list

If you've started growing an email list and sending out regular newsletters, this episode is for you! I'm sharing 5 things you need to start doing NOW to enhance your email marketing.Links mentioned:Why I deleted 1000 subscribers off my list: https://www.byrosanna.co.uk/blog/why-i-deleted-1000-email-subscribers-last-weekMore info about Flodesk and why I use it (+ 50% off your subscription!): https://www.byrosanna.co.uk/flodesk

26 Apr 12:46

S4 E8: Quitting University & Starting a Business

In this episode I'm sharing my story about why I quite University and how I ended up turning things around by finding a job and starting my own business.Links mentioned:National Careers service UK : https://nationalcareers.service.gov.uk/

26 Apr 12:46

S4 E9: My quarterly and monthly planning process

I recently switched from planning my business activities every 6 months to every 90 days, and I wanted to share with you my process what how I plan, set goals and analyse my progress, plus what I do to keep on track every month.Links mentioned: 2020/Annual Goal Planner (+ FREE workbook): https://www.byrosanna.co.uk/blog/goal-planner-workbookHow to create a 90 day plan (+ FREE 13 page workbook): https://www.byrosanna.co.uk/blog/90-day-plan-business

26 Apr 12:46

S4 E10: Instagram's new features & what they mean for businesses

From pinned comments to new fonts and the introduction of Instagram Reels; let's talk Instagram updates and how they can affect our marketing strategies!Further reading: 3 new Instagram features you should know about: https://www.byrosanna.co.uk/blog/3-new-instagram-features-businesses-should-know-about5 tips for using Instagram Reels: https://www.byrosanna.co.uk/blog/instagram-reels-tips

26 Apr 12:46

S4 E11: Tips for brand new freelancers

Starting a business is hard, and after over 5 years running mine, I wanted to share my top tips and pieces of advice that I would tell myself when I started going freelancer all those years ago.Links mentioned: The Content Marketing Collection (bundle of online courses) http://thecontentmarketingcollection.com/90 Day Plan Workbook (free download) https://www.byrosanna.co.uk/90daysMy Shop (with online courses and masterclasses for learning) https://www.byrosanna.co.uk/the-shopBusiness Books I'd recommend: https://www.byrosanna.co.uk/blog/best-business-books-creative-freelancersBusiness Podcasts I'd recommend: https://www.byrosanna.co.uk/blog/uk-podcasts-freelance-businessWhy start email marketing https://www.byrosanna.co.uk/podcast/email-marketing-flodeskThe Ultimate Guide to Flodesk Email Marketing https://www.byrosanna.co.uk/flodesk

26 Apr 12:46

S4 E12: How to delight your customers & keep them coming back for more

It is far easier to sell to loyal, returning customers than it is convincing new people to buy from you, so how do we make them want to keep coming back for more? The secret is to spend time and effort delighting your existing customers - the same time and effort that you spend on marketing yourself to new people! In this episode I'm sharing my tips on how to do that.Links mentioned:Season 3 Episode 5 (‘Increasing customer spend’): https://www.byrosanna.co.uk/podcast/customer-spend-upsellingThe Ultimate Guide to Flodesk (my recommended email marketing software): https://www.byrosanna.co.uk/flodesk

26 Apr 12:46

49 | Dealing with failure and the ups & downs of freelancing (with Alice Benham)

This episode is Part 1 of my chat with Alice Benham about business fails; for Part 2 go check out the episode on her podcast (Starting The Conversation) to hear more about our financial mess ups when starting our businesses.Listen to Part 2 here: https://podcasts.apple.com/gb/podcast/134-financial-fails-weve-made-in-our-businesses/id1347265219?i=1000498765622Links mentioned / further resources:Mindset by Carol Dweck*What if you fall out of love with your business?Running a business when your personal life goes to sh*tManaging your mental health when running a businessLearn more about Alice:Starting The Conversation (Alice’s Podcast): https://podcasts.apple.com/gb/podcast/starting-the-conversation/id1347265219Alice’s Instagram: https://www.instagram.com/alice_benham/Alice’s website: https://www.alicebenham.co.uk/Content planning masterclassWatch my free 60 minute video training to learn how to set up a 30 day content calendar: https:www.byrosanna.co.uk/contentplan

26 Apr 12:46

50 | Where to get inspiration for your content marketing

In this episode I'm sharing my tips and places for finding inspiration and ideas for your content marketing. Once you have a bank of ideas and infinite ways of coming up with new ones, it becomes so much easier to create a cohesive plan!Links mentioned:My FREE Content Planning MasterclassBlogging With Purpose (online course: £40)Bloglovin (RSS Feed)Feedly (RSS Feed)How to set up an RSS Feed for your blogQuoraAnswerthepublic.com

26 Apr 12:46

51 | The Future of Email Marketing (Interview with Flodesk!)

I'm so excited to be joined by Martha and Rebecca, the founders of new-on-the-scene email marketing platform, Flodesk. Flodesk is a tool I use myself and for my clients every day, and recommend to anyone looking to get started or up-level their email marketing game, and it was fascinating to learn the behind-the-scenes of how it was created.Links & more info:Learn more about Flodesk and get 50% off your subscription!Check out the Flodesk websiteFollow Flodesk on InstagramTake my ‘Email Marketing with Flodesk’ online course(learn how to start, grow, and nurture an email list all using Flodesk)

26 Apr 12:46

52 | How to future proof your website

As a website designer, I often see people making mistakes in setting up their website and designing in a way that will give them the best foundation for the future. In this episode I'm sharing my tips for getting future proof!Links mentioned:Is Your Website Legal? (blog post)GDPR Template for Websites / Blogs*Iubenda (automatically updating policies)How to secure your Squarespace website with Two-Factor AuthenticationKeeping your website safe & secure (suggestions for non-Squarespace users)My FREE Content Planning Masterclass

26 Apr 12:45

53 | Building a business that aligns with your personality & values (with Puno)

As the founder of ilovecreatives.com (creative community & edutainment brand), Puno shares her experience of what it's like to build a business that aligns with your values to create something completely unique.Links mentioned & more from Puno:Made With Map (travel app)People Map (instagram marketing app)ilovecreatives.com (creative community + edutainment)Puno's awesome Squarespace coursehttp://www.punodostres.com/ilovecreatives on Instagram

26 Apr 12:45

54 | How to feel more confident on camera & going live

When you're not used to it, showing your face on camera for social media can be a daunting prospect. In this episode I'm sharing my tips for feeling more confident in showing up more on social media!Watch the free ‘create your cohesive content plan’ masterclass:https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

26 Apr 12:45

55 | What is a launch (+ what to do if you have nothing new to share!)

You probably hear people online talking about how they're 'launching' this and 'launching' that, or 'here are the results of my latest launch', but what does it actually mean to launch something? And how can you launch something in your business if you don't have anything new to share?I'm sharing my thoughts and tips for how to market offerings in your business just like a launch.USEFUL Links:‘Create Your Cohesive Content Plan’ Masterclass (free video training):https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-upThe Content Marketing Collection (online course bundle)https://www.byrosanna.co.uk/shop/the-content-marketing-collection2021 Goal Planner workbook (free download)https://www.byrosanna.co.uk/blog/goal-planner-workbook

26 Apr 12:45

56 | Creating Lasting Habits for 2021 (with Behaviour Change Specialist, Dr Heather McKee)

This time of year, we're all setting goals for the year and New Year's resolutions, but how can we make sure these actually stick? That's where the power of building lasting, sustainable habits comes in, which is what Behaviour Change Specialist, Dr Heather McKee, and I are chatting all about in this week's episode.

26 Apr 12:45

57 | The best investments I made in 2020 (spending report)

When it comes to business, we hear a lot about revenue and income - but what about our expenses? I wanted to share the things I spent money on in 2020 and why to give you a behind-the-scenes insight into running my business.Links mentioned:Squarespace*: squarespace.syuh.net/rj713Godaddy domains: https://www.godaddy.com/ICO (UK GDPR compliance for website owners): https://ico.org.uk/feeIubenda (Privacy & Cookies policies) - get 10% off your first year*: http://iubenda.refr.cc/9M2BKKSTeachable (course hosting): https://teachable.com/AXA Business insurance: https://www.axa.co.uk/Trello project management: https://trello.com/Hellosign (digital signature software): https://www.hellosign.com/Dropbox*: https://db.tt/OaeHKTcbGSuite/Google Workspace: https://workspace.google.com/Quickbooks (bookkeeping software): https://quickbooks.intuit.com/uk/Zapier (automation software): https://zapier.com/Tailwind (Pinterest marketing)*: https://www.tailwindapp.com/i/thecornishlifeLater (Instagram marketing): https://later.com/^ Learn how to use Later: https://www.youtube.com/watch?v=IspdNf7KRP4&t=11sFlodesk (email marketing) - get 50% off with this link*: https://flodesk.com/c/00G2QH+ learn more about Flodesk here: https://www.byrosanna.co.uk/flodesk Veed.io (video conversion + caption software): https://www.veed.io/Deadline Funnel (evergreen deadline software)*: https://www.deadlinefunnel.com?lmref=13wXOQTubebuddy (YouTube marketing)*: https://www.tubebuddy.com/byrosannaCanva: https://www.canva.com/Adobe*: http://clkuk.tradedoubler.com/click?p(265883)a(2965959)g(22913796)Microsoft 365: https://www.office.com/Creative Market (digital design assets): https://creativemarket.com/Moo.com (business cards etc.): https://www.moo.com/us/*Indicates affiliate link

26 Apr 12:45

58 | How to Utilise Facebook Marketing in 2021 (With Deasha of Social Treats)

I'm joined by Digital Marketing Coach and Facebook Lead Trainer, Deasha from Social Treats, to talk about her best tips for seeing engagement and growth on Facebook in 2021, using your Facebook Profile and Facebook Groups!Deasha Waddup is a social media strategist who has worked in international marketing for over 7 years in corporate and digital marketing agencies before starting Social Treats in 2016. She is a Facebook Lead Trainer and an approved ManyChat Agency Partner and in 2019 she was shortlisted for Freelance Social Media Manager of the year. She has worked with businesses to scale and reach 6 and 7 figures using organic and paid social media strategies that they can use over and over again.Connect with Deasha in her free Facebook Group: https://www.facebook.com/groups/getvisiblestCheck out her website to find out more about her group programme and her Facebook Group Guide free download: https://socialtreats.co.uk

26 Apr 12:45

59 | Adding Instagram Reels to Your Marketing Strategy (+ How mine went viral!)

I've been using and testing Instagram Reels over the last few months, and wanted to share some tips on how to use this feature strategically in your business. I'll also be sharing how one of my Reels went viral too!Useful Links:Instagram Reels tech tips: https://www.byrosanna.co.uk/blog/instagram-reels-tipsInstagram Stories Success (online course): https://www.byrosanna.co.uk/shop/instagram-stories-successCreate Your Cohesive Content Plan (free masterclass!): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

26 Apr 12:45

60 | How to price your services (hourly or fixed-price packages?)

Pricing your services as a freelancer is a really difficult thing to decide; should you price by the hour? Or create fixed-price packages? I'm sharing my thoughts and things to consider.Links & resourcesGoal Planner Workbook (with revenue goal formula): https://www.byrosanna.co.uk/blog/goal-planner-workbookCreate Your Cohesive Content Plan (free masterclass): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

26 Apr 12:45

61 | Attracting high paying clients for your services (with Keshia White)

In this episode I'm joined by Business mentor and designer, Keshia White, to chat about how she's built a successful online business working with high paying clients. She shares her tips for marketing yourself to find the right people, as well as setting boundaries and using LinkedIn to network too.Keshia is also the founder of the Online Business for Black Women podcast, which you can listen to here: https://www.keshiamwhite.com/podcastFind out more about Keshia and her services and course here: https://www.keshiamwhite.com

26 Apr 12:45

62 | How I got to 1.5 million monthly views on my Pinterest account

I recently hit just over 1.5 million monthly views in Pinterest, and (while I don't think view numbers are everything!), I wanted to share some of my best tips for seeing growth on Pinterest in 2021.Pinterest made some big changes in its algorithm last year, so I’ve explained how you can change your Pinterest strategy to reflect this.Useful Links:Grow With Pinterest (my online course, just £99!): https://byrosanna.teachable.com/p/pinterest-marketing-ecourseUseful Links:Instagram Reels tech tips: https://www.byrosanna.co.uk/blog/instagram-reels-tipsInstagram Stories Success (online course): https://www.byrosanna.co.uk/shop/instagram-stories-successCreate Your Cohesive Content Plan (free masterclass!): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up

26 Apr 12:45

63 | Authentic community building with Jess Berry (Founder of The Co-Working Club)

I'm excited to be joined this week by Jess Berry. She's the founder of The Co-Working Club, which is a membership community for freelancing females, and we chat all about how she's built an authentic, tight-knit community around her brand.Links mentioned:https://thecoworkingclub.co.uk/https://www.instagram.com/thec0workingclub/https://thecoworkingclub.co.uk/podcast/https://www.instagram.com/jessberry_uk

26 Apr 12:45

64 | Connecting on Clubhouse, finding a niche & fashion copywriting tips (with Katie Ramsingh)

Katie Ramsingh is a fashion copywriter with a bold, quirky brand, and she joined me to chat about how she's using Clubhouse to connect with her audience, what it's been like focusing on such a specific niche, and also some tips for fashion brands to improve their website copy.Links mentioned and useful resources:Clubhouse (live audio sharing app): https://www.joinclubhouse.com/My ultimate guide to Flodesk: https://www.byrosanna.co.uk/flodeskMy ‘Email Marketing with Flodesk’ online course: https://byrosanna.teachable.com/p/flodesk-email-marketing Katie Ramsingh’s website: https://www.katieramsingh.com/Katie’s Instagram: https://www.instagram.com/katieramsingh/More about Katie:Katie Ramsingh has been writing copy for fashion brands for nearly nine years. Starting her career in fashion journalism before moving to a fashion-tech start-up, she wrote for big brands including Louis Vuitton, Tommy Hilfiger, Farfetch and Harvey Nichols.In 2016 she took some time out to go travelling, and was introduced to the world of digital nomads. She realised she could help this new breed of fashion-entrepreneur with her communications skills and has since worked with over 50 gen-z and millennial fashion brands including By Megan Crosby, Minga London and Monika The Label.

26 Apr 12:45

65 | Ideas for adding more income streams to your business

Can you believe we're now in Q2 of 2021? I've been using my 90 Day Planner Workbook (available to download for free here: https://www.byrosanna.co.uk/90days) to plan out my next 3 months and how I'm going to make money in my business.So in today's episode I thought I'd share all the different ways I earn money in my business and ideas on how you can diversify your income too. Adding different ways to earn money is a great way to spread risk and scale your small business!Useful Links:-90 Day Planner Workbook (FREE 13 page PDF): https://www.byrosanna.co.uk/90days-My online courses (you can become a ‘referrer’ for these once you’re a student and earn affiliate income!): https://www.byrosanna.co.uk/the-shop- How to earn passive income with affiliate marketing: https://www.byrosanna.co.uk/blog/passive-income-affiliate-marketing

26 Apr 12:45

66 | Getting started with PR and overcoming Imposter Syndrome (with Skye Ferguson)

I'm joined by PR Coach, Skye Ferguson, to chat about all things Public Relations. What actually is it and how can it help to grow your business and build trust with your audience? We also talk about how to position yourself as an expert, and overcome imposter syndrome too.Links mentioned and useful resources:www.skyeferguson.co.ukSkye’s Facebook Group: https://www.facebook.com/groups/PRMadeEasy/Skye’s Group Programme: https://www.skyeferguson.co.uk/group-programmeSkye’s Instagram: https://www.instagram.com/skyefergs/?hl=enThe Cohesive Content Planning Masterclass: https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-upMore About SkyeSkye Ferguson is a PR Coach, working with female entrepreneurs who want to get featured in the press – but don’t know where to start! With over 10 years' experience in PR and communications, she teaches them everything they need to know to secure their own media coverage, so they can become the go-to expert in their industry. As a qualified coach, Skye works with her clients on all the mindset issues that can come up putting yourself out to such a big platform.

26 Apr 12:45

67 | How to do a brand audit & refresh your business

I've realised in the last few months that my business has changed dramatically in the last couple of years, and I haven't spent time updating my brand (both the design and messaging) to reflect that. So I've been doing an audit of my branding and thought I'd share the process with you.Useful Links:-Download my FREE Brand Audit workbook: https://www.byrosanna.co.uk/brand-audit-Understanding Your Ideal Customer Masterclass (£27): https://www.byrosanna.co.uk/shop/ideal-customer-masterclass-All about ‘Brand Touchpoints’: https://www.byrosanna.co.uk/podcast/brand-touchpoints

26 Apr 12:45

68 | Streamline your client process with Dubsado (with Laura from The Streamlined Company)

I'm joined by Laura Fellows from The Streamlined Company who is a specialist in Dubsado set up for service-based businesses. If you didn't know, Dubsado is an all-in-one client management and business automation system, that can help you to create a smooth client experience that saved you hours of time!Links mentioned and useful resources:Dubsado: https://www.dubsado.com/?c=byrosanna*LastPass (password manager app): https://www.lastpass.com/Toby (chrome extension): https://chrome.google.com/webstore/detail/toby-for-chromeMore about Laura:Laura is a Client Experience Strategist and Dubsado Pro at The Streamlined Company. She offers VIP days where she helps her clients get set up on Dubsado with a streamlined client process, as well as sells Dubsado templates and other products in her online shop. Check out her website at: https://www.thestreamlinedcompany.co.uk/*indicates affiliate link

26 Apr 12:45