273 - Voice Encounter - Jay Interviews Harry Legg - How to Get Your Message Heard Above the Din of the Crowd
In this episode, Jay interviews Harry Legg, the voice of some of the biggest companies on the planet, like Nike, NBC Sports, and radio/TV stations worldwide. Harry shares why his voice is like a brand, and how his voice is behind the signature sounds that play a part in powerful marketing efforts. Harry reveals what has changed in the industry over time and because of COVID, and he explains why it’s more important than ever to amplify the quality of your production and choose a voice talent to emote what your potential clients identify with. You’ll learn the best tips for finding quality voiceover talent, the importance of coaching, and easy ways to sound better during production. Tune in to hear where voice talent is most needed, where people get it wrong, and what he does to help his clients — and learn why authenticity is paramount when it comes to finding the perfect voice for your brand. 00:00 – 05:30 – Harry’s background, his voice as part of a brand, who he works with, and the trends that have changed with time and because of COVID. 05:30 – 10:30 - How to find a voice and be professional, the best voiceover talents, what goes on behind the scenes, and the importance of a coach. 10:30 – 17:30 - Some fun examples, where his talent is most needed, some professional presentation tips, and what he sees people doing wrong. 17:30 – 24:00 - The work Harry has done, how people collaborate in the industry, how he offers more than just his voice, and what he does to help his clients better. 24:00 – 29:30 - On hanging out at his local radio station, bringing his voice to life, learning the skill of giving information quickly and having an internal timer, and how to grab someone. 29:30 – 37:00 - Funny and interesting radio and interview stories, why authenticity and support are critical things to expect from your voice, and collaboration.
26 Apr 12:13
274 - Gain an Ethical Advantage in Your Industry With Bryce Hall
In this episode, Bryce Hall interviews Jay about how he has become so successful in business. Bryce asks about performance maximizing efforts and hidden assets, and learns how looking outside one’s industry can change the game in business. Jay understands that there’s so much more than what is in our current reality. By looking outside our tunnel, our reality, we travel outside our comfort zone and learn of alternative realities that are more powerful, profitable, and significant than our current one. You’ll also learn how to gain an ethical advantage in your industry. Tune in to hear the common characteristics of successful people, mistakes entrepreneurs should avoid, and what Jay wishes he knew at age 21 — and learn Jay’s best tips for leveraging your position as an online influencer. 00:00 – 03:00 – Jay shares his origin story, how he became so successful in business, why he started having funnel vision, how he explains hidden assets, and performance maximizing. 03:00 – 05:30 - On looking outside your industry to maximize performance, stepping outside your comfort zone, and finding alternative realities that are better. 05:30 – 08:00 - On gaining an ethical advantage, the common characteristics of successful people, and the difference between an entrepreneur and a business owner.08:00 – 12:30 - Jay’s success stories, who he has helped over the years, and mistakes that entrepreneurs should avoid.12:30 – 15:00 - What Jay wishes he knew at 21, what he believes is true for anyone, and the difference between being a two or three-dimensional business owner. 15:00 – 17:00 - On qualitative services, leveraging influence, valuing what you bring, and commanding a duality of cashflow and equity.
26 Apr 12:13
275 - An Encounter with Tom Phillips
In this episode, Jay interviews Tom Phillips, the founder of Phillips Publishing International, about how to build a business through recruiting, motivating, training, and retaining your key business builders. Tom shares why it’s critical to work on the business while your colleagues work in it, and why reinvesting in your business is critical. Tom talks about how to grow your business the right way by leveraging bank financing. He also shares how to turn adversities into advantages and ripple out steps at a time for sustained business growth. You’ll learn the best tips for acquiring new businesses, why it’s important to compare your business with others, and some key principles Tom and his team developed over decades of experience. Tune in to hear Tom share his wisdom about leadership, capital, and feedback — and learn how he thinks differently when it comes to delivering value. 00:00 – 09:30 – What Tom will be talking about, his origin story, how the business grew over time, his thoughts on entrepreneurship, and why reinvesting in the business is critical. 09:30 – 19:30 – Working on vs. in the business, when to borrow money, why bankers don’t understand entrepreneurs, legal battles, and turning adversities into advantages. 19:30 – 28:00 – Key principles they’ve developed over time, business success, acquisitions, and comparing your business with others.28:00 – 36:00 – Understanding your cumulative value, goal-setting, keeping benchmarks, the secret to success, and the three things to do with key players in your business in order to grow. 36:00 – 49:00 – Leadership, feedback, delivering value, the truth about capital, and what it searches for in order to work.49:00 – 58:00 – Inspiration, desk-swapping, building rapport, putting the ego aside, mistakes he has made, and tips to retain the best people.
26 Apr 12:12
276 - An Encounter with Tom Phillips (Part 2)
This episode is part two of an interview with Tom Phillips, the founder of Phillips Publishing International. In this episode, Tom talks about how he created a rich company culture and coveted workplace. Tom also shares how he recognized his colleagues and created a fun bonding opportunity between team members. Tom talks about the role of ceremony in business and why the health of the company is his main focus when it comes to bonus structuring, not entitlement. He also explains why it’s important to develop symbols within your company that your team values and understands. You’ll learn why he pays his team more than the average and how his compensation plan works off of a percentage of profits, not a person’s salary. Tune in to hear Tom share a tool he uses called the “Green Sheet”, how he structures his annual report, and who he shares his financials with – and learn why intellectual capital is, and always will be, the most important thing. 00:00 – 08:30 – Creating a rich company culture and thriving work environment; how to recognize colleagues and build strong relationships within the team08:30 – 12:00 – Symbols in the workplace, where recognition and ceremonial components fit in the business, and what makes his compensation plan unique. 12:00 – 16:00 –The bonus structure, stock option plan, “Green Sheet” tool, annual report/recruiting tool, and who he shares the company financials with. 16:00 – 23:00 – Ideas and action, the commodity of wealth building, the benefit of entrepreneurship, intellectual capital, and sharing values, business techniques, and abilities. 23:00 – 27:00 – Hanging around winners, the truth about acquisitions and capital, his definition of security, and why incentives are necessary to get the best from entrepreneurs. 27:00 – 34:30 – Budget plans, thinking creatively, non-conventionally, and non-linearly, changing the rules of the game, and why you must out-think and out-smart the competition.
26 Apr 12:12
277 - Marx Acosta: Double Income, Double Time Off
In this episode, Marx Acosta, a Business and Lifestyle Strategist, shares how he helps successful people double their income and double their time off. For many, this is counterintuitive thinking, and it requires a mindset shift to even think it could be possible. Marx explains how the brain evolves and adapts to make less work the norm. You’ll learn the formulas that drive our personal behavioral changes and company growth—and you’ll hear how the brain works to make decisions that either move us toward or away from freedom.Listen in to discover a simple way to change your life, the questions Marx asks clients to identify what’s wrong, and how he defines strategy - and learn what “thinking differently” means to him.00:00 - 09:00 - Marx shares what he does, why part of the process is overcoming the counterintuitiveness, and the facets of work that he considers, and examples. 09:00 - 17:00 - Behavioral changes, belief shifts, Marx’s journey, what he learned about selling, and some case studies.17:00 - 28:00 - Why people don’t make as much money as they should and don’t take as much time off as they should, and the different parts of the brain and how the impact decisionmaking.28:00 - 39:00 - Why we make money, how we can make more, how we self-identify what’s wrong with our current picture, and how he defines strategy.39:00 - 43:00 - What separates those who succeed and those who don’t, the value of actually applying principles, and why he asks “how.”43:00 - 53:00 - Picking one metric to focus on, the four ways to change your life, improving your reality, and Marx’s process.
26 Apr 12:12
278 - Unconventional Marketing with Paul Gray
In this episode, Paul Gray interviews Jay to reveal some unconventional marketing wisdom that works to heal underperforming businesses. Jay shares the main reasons why businesses leak money and gives a crash course on how to boost your business by thinking nonlinearly. Jay talks about the benefit of referrals, a stellar reputation, and relational capital, and explains why his Strategy of Preeminence is still more relevant than ever. He also reveals the three advanced ways to grow a business and what to measure to assess impact and performance. You’ll hear Jay talk about risk and yield in the life of an entrepreneur, and how to think about the holistic balance of everything personally and in business. Tune in to hear Jay share collaboration and leveraging strategies — and learn how to become compatible instead of competing with others in your industry. 00:00 – 08:30 – The primary reasons for business underperformance and how to boost it, Jay’s experience and background, the geometry of business, and thinking nonlinearly. 08:30 – 16:30 – Funnel versus tunnel vision, the three fundamental ways to grow your business, referral generating systems, and money-wasting techniques.16:30 – 23:00 – The benefit of referrals, the value of your reputation, relationship building and relational capital, and the Strategy of Preeminence. 23:00 – 32:30 – The three advanced ways to grow a business, what to measure and quantify in business to assess impact and performance, and how to win in the game of entrepreneurship. 32:30 – 40:00 – On winning integrity and trust with people to collaborate with and identifying assets, access, and programs to leverage from other companies.40:00 – 46:40 – A story about a seminar attendee who leveraged OPP to grow his business and the business of the company he collaborated with.
26 Apr 12:12
279 - Preeminence Unleashed with Nic Peterson and Jeff Moore
In this episode, Jay is interviewed by Jeff Moore and Nic Peterson on the Preeminence Unleashed podcast. Jeff, Nic and Jay discuss qualitative ethical arbitrage, pandemic-spurred mindset shifts, and present-day examples of marketing arbitrage. Jeff shares what he has learned from new advancements in the food industry and why it’s critical to maximize the use of our skillsets and equity before investing capital. Jay also gives some tips to avoid “drowning in opportunity” as things open back up post-pandemic. You’ll learn game-changing evolutions in business, how to engage in ethical “marketing manipulation”, and how to leverage intellectual capital to see value where others don’t. Tune in to hear Jay share what he’s most proud of, most frustrated by, and what he wants to conquer next – and learn Jeff’s tips for how to get the most out of Jay’s wisdom. 00:00 – 14:30 – The purpose of marketing, qualitative ethical arbitrage, pandemic-spurred mindset shifts, and some marketing arbitrage examples. 14:30 – 20:00 – Ghost kitchens, what Jeff has learned from new advancements in the food industry, success stories, and why you don’t have to invest capital to succeed. 20:00 – 24:00 – Game-changing evolutions in business, adversity, capacity, affinity, skillset and equity utilization, what people are getting right, and what to expect post-COVID. 24:00 – 36:00 – Marketing manipulation, asset management and maneuvering, intellectual capital, seeing value where others don’t, and Jay’s optimization training. 36:00 – 42:00 – Understanding the solution you offer, the big WHY, what reviews to listen to, and advice on how to best learn from Jay. 42:00 – 53:00 – What’s Jay’s most proud of, what he’s most frustrated by, and what he wants to conquer in the next few months.
26 Apr 12:12