Several freelance designers, small studios, and agencies today offer web and graphic design services.
With increasing competition in the graphic design services industry, it is imperative to ensure that clientele continues to be retained and remains steady. In order to ensure a consistent client base, it is necessary to continue to promote, market, and network for the growth of your graphic design business.
Efficient tips to promote your design services
1. Find your niche
The first step is to decide which graphic design service you wish to specialize in before diving into any promotional activity.
The graphic design services include logo designing, infographics, brochures, and websites. You may also choose to provide a plethora of services under one umbrella, although you will have to strategize how to promote each niche separately to achieve maximum success.
2. Understand the needs of your target audience
Once you decide whom you would like to provide your services to, you will need to plan how to market the same to your clientele.
For that, you can understand the needs and concerns of your clients through proper communication and constant interaction with them. You can also adopt other strategies to understand the needs of your target audience.
Initially, you must ensure that you take client feedback, test your product with clients, and speak to your clients about the price range they will be comfortable paying to avail of your services.
3. Create a user-friendly website
The next step to promoting your freelance graphic business is to create an attractive website that strategically promotes your audience's needs. It is essential to create a portfolio by availing various web design services.
Some of the popular examples include:
- WordPress is a self-hosted website builder and provides you with complete control over every aspect of your site.
- Wix and Weebly are website builders that offer simple drag-and-drop interfaces that allow you to create a website without coding, although such sites are more difficult for SEO.
- Dribble and Coroflot are portfolio collection websites that require the least amount of work and allow direct client interaction with limited customization and marketing options.
4. Design an attractive freelance business card
Old is gold – some simple things just never go out of fashion. You may create a fancy website, but it is always possible that some of your most loyal clientele would want to be greeted in person rather than through an email.
It is therefore vital to have your own professionally printed, high-quality freelance business cards that stand as a testament to your style and define your graphic design business. These business cards often help to convert into business prospects and forever customers.
5. Network with your audience online and offline
One of the quickest ways to develop your business is to network. In the current digital world and social media, try to attract audiences from various parts of the world. However, do not underestimate the power of offline meetings.
Your goal should be to converse with as many people as you can!
Pitch your business, understand their needs, and learn more about them! Remember, you never know who can assist you and when and to whom you can be an asset. You can organize programs in the nearby libraries, create networking events, and attend career and business meets.
6. Promote your design services on freelance platforms
Online freelancing marketplaces are the perfect place to promote design services.
Such platforms are often a breeding ground for customers looking for affordable graphic designers. Additionally, you may also consider the following:
- Fiverr is a website that allows you to publish your gigs or specific micro-service. New sellers may face difficulties breaking in as the website rapidly gain worldwide popularity.
- Upwork provides a platform for customers to interact with potential service providers in an employer-employee set-up.
- Legiit is a community-den freelancing website where both freelancers and their clients have direct input into the platform features so that they can interact with each other.
7. Use your referrals
One of the most effective ways to promote your graphic designing business is to request your previous customers to refer to your services. Customer feedback and referrals are one of the most reliable ways of developing your business.
8. Make / Update your blog
Your website must consist of several factors. One of them is a blog. A blog is an effective way to attract new clients while at the same time providing important information about your business. Conversational and easy-to-understand blogs are most effective in attracting clients and updating your job portfolio.
- Target long-tail keywords: SEO strategies are integral in the digital world. Switching from general topics to more niche keywords attract customers since they demonstrate a more specific intent of the searcher. You can create long-tail keywords by thinking from the shoes of your client and blog such content that answers those questions.
- Publicize your success through case studies: Client referrals and case studies often reinstate customer loyalty and faith. It does not just help you retain your loyal customer base and also helps you expand your referrals.
While structuring case studies on your website, ensure that you provide details about your clients, their problems, how you overcame the obstacles, your strategy, plan of action, and the results.
9. Create a lead magnet to solve your audience’s problems
You can create a lead magnet by providing free information, such as an e-book or a downloadable checklist. It is one of the perfect ways to capture potential clients. Through the information you provide, you assure them that you are well-versed with their potential problems and have solutions.
Building a graphic design business is not a piece of cake. It takes immense patience, hard work, and determination. However, adopting these strategies helps you crack the code and develop a successful business.
Frequently Asked Questions
1. How do I promote myself as a freelance graphic designer?
There are several websites and startups available today that help promote you as a freelance graphic designer. These include Fiverr, Upwork, and Legiit.
2. How can I promote my graphic design business?
You can promote your graphic design business by adopting various strategies, including promoting yourself on social media, maintaining a blog, designing business cards, etc.
3. How do freelance graphic designers get clients?
Some of the most popular ways to get freelance clients are through word of mouth, referrals, reviews, networking, an updated LinkedIn portfolio, and industry-relevant social media accounts.
4. Where can I promote my graphic design work?
You can promote your graphic design business in the following places:
- Social Media
- Your website
- Vlogging and Blogging
- Networking – online and offline
- Client referrals, case studies and reviews.
5. How do graphic designers get noticed?
Freelance designers often get noticed through their portfolios and regular clientele. A solid online presence is also an important way in which graphic designers get noticed.