Automated mailing: A brief insight
Automated mailing increases brand recognition and strengthens contact with customers, which are two important virtues in this highly elastic market.
If the commercial industry is a large blue ocean, then there really are plenty of fish in the sea. You will have to be unique to get recognized and put yourself out there to avail yourself of maximum opportunities.
When you’re running a business, communicating with the clientele and potential customers on a regular basis cannot be overemphasized. Communication is essentially a two-way road where you have to ensure you drive smoothly and uninterrupted.
Maintaining a systematic and continual correspondence with customers will help create a stronger link between both parties which goes on to ensure a long-standing affiliation.
Being one of the most efficient, personal yet professional modes of communication, E-mails can prove to be a purposeful medium. Or in the words of David Newman, email has an ability many channels don't: creating valuable, personal touches—at scale.
Email automation is in fact being widely used as a marketing tool and if you’re on your way to building an automated mailing list, you might as well make it efficacious and engaging.
Here are a few approaches you can adopt for automated mailing:
Welcome incentive emails
For every new subscriber, an automated email welcoming them on board will make them feel an essential part of your business and not a mere party to the transaction.
Moreover, incentivizing them as new customers, through discounts, coupons, or free samples will stimulate them to make purchases and try and appraise your product or service.
Target a customer group who have been more involved in the business or are regular customers and occasionally send them tailored emails automatically which are relevant to their activity on the website, be it purchases, wish listings, or merely viewing.
Personalized emails with respect to the products they’re interested in can possibly solidify their intentions.
In circumstances when a transaction is successful or unsuccessful, when a customer uninstalls the application or if there are any changes in a customer’s account, an acknowledgment email becomes essential. It helps in maintaining transparency and keeping all the parties in the loop.
Incentivizing a customer at frequent intervals via automated mailing can go a long way in ensuring that they stick around for a longer period. It can either be in the way of rewards, points, or a free period of premium subscription.
Letting the customers know how close they are to receiving an incentive can also encourage them to make more transactions and be more active.
Whether it is a customer’s birthday, anniversary, or any special milestone, acknowledging and congratulating them about the same with a special discount or an offer will be quite appreciated.
Even if it is the company’s anniversary, making the customers feel a part of it by creating an automated emailing list to intimate about the same will instill a sense of belongingness and cultivate a better relationship between the customers and the company.
It is extremely important for any business to be aware of the nitty-gritty of its activities. Knowing its shortcomings and receiving constructive criticism will help improve the quality of the venture.
Customers can help significantly in contributing to this segment by providing feedback. Therefore, an automated email at relevant times, asking for their feedback should be sent from time to time as this will not only assist the business but also make the customers feel valuable.
Recommendations and follow-up emails
A customer is very likely to be interested in products similar to what he has wish-listed or bought. Assessing the activity, a recommendation email suggesting like products can help them have a better experience.
And when the purchase is finalized, follow-up emails asking about their overall shopping experience can prove to be quite useful too.
Do not go overboard
Nobody wants their inbox to be crammed up with expendable emails. While making the customers and potential customers conversant with the products and services is essential, it is not recommended to overdo the same via numerous unnecessary automated emails.
The motive is not to pester the subscribers with the emails but to keep them in the loop and ensure that they become aware of changes if any.
Moreover, there should be a convenient tool to unsubscribe as well. You may acknowledge the departure and convey your regret, but you should not force them to continue.
An acknowledgment and feedback mail in this circumstance shall suffice. This will also help the business to serve the customers better in the future.
To keep a business in good health and in the good books of the customers, free-flowing communication between the parties can go a long way. Keeping the customers updated and making the new clients feel welcomed can improve the overall efficiency of a company.
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Frequently asked questions
1. What is email automation?
- Email automation is one of the most purposeful marketing strategies of the current time. It helps send customized emails to the subscribers and brings in more business opportunities.
2. How do you automate an email list?
- A few things to keep in mind while creating an automated email list are compartmentalizing the subscribers into relevant groups, personalizing the messages for each group, and ensuring that the email ultimately leads to the landing page.
3. How do I set up an automated email list?
- In order to set an automated email list, you’ll need to add a form on your website to get subscribers’ information and understand what they are interested in. Then, a sequence of emails has to be created to be sent out to the respective subscribers.
4. What are some essentials of email automation?
- Although email automation leaves a lot of room for exercising flexibility, some of the things to keep in mind are to use labels and filters for easy organization and schedule the emails beforehand, which are to be sent at the trigger.
5. How to send bulk emails without spamming?
- Automated emails are customized bulk mails sent to the relevant customer groups. It is therefore important to see that you’re not spamming the subscribers. For this, do proper email formatting and avoid using spam-like offputting words.