Why personal branding is important
Personal branding is important, especially in the digital era that we live in. A study in the US found that 75% of HR professionals are required to search for prospective candidates online. The basis or requirement of personal branding is that everyone can be found on Google.
All of us have an online presence that is not limited to social media at all. The search results that Google shows are a perfect example of personal branding.
The genesis of personal branding
Your personal brand is a set of your proficiencies and experiences that tell the world who you are and change how it sees you. A useful personal brand is one that sets you apart in the crowd and instills confidence in you.
Personal branding is not limited to celebrities or big companies anymore. As we are moving forward in this age of digitalization, the impact of personal branding is becoming more significant.
Why personal branding is so important
Personal branding is the certification of your credibility as an employer or an employee. Your reliability and authenticity are judged by your personal branding.
Personal branding adds strength to your chances for a brighter career. But if it is done wrong it can cost you your dream job too. In other words, you can think of it as an investment for a dazzling future!
No man is an island, and neither are you in your work. To move forward in your career you need the support of other professionals. Your personal branding can make an impact on the people working in your industry and help you expand your network.
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How to put yourself out there: Basics of making your personal brand
The most popular way to build your personal brand is by setting up a LinkedIn profile. Professionals from all fields of work are using LinkedIn these days. If you haven’t already set up a LinkedIn account, it is like any other social media but focused on professional information and interaction.
LinkedIn is an excellent way to keep your brand updated. Showcase your skills, where you work, your certifications and training, and everything that adds value to your professional self.
Write yourself a bio that sends out a clear message of your willingness for opportunities. Don’t forget to upload a professional headshot instead of a selfie in your display picture. And you can also add recommendations to your profile to back your claims.
Other than a platform to showcase your acquired skills, LinkedIn also provides you with opportunities to connect with people. Like and comment on other people’s posts to be engaged and share it on your feed. You can put up some original work on your feed and spark some conversations.
In all, it is a great way to get conversing with potential employers. LinkedIn will expand your network of people and give you an online presence. But regular maintenance and updating are what is required to harness the best benefits of Linkedin for personal branding.
Quick suggestions for building a good personal brand
- Be authentic and genuine
It is not easy and neither very fruitful to put any false claims on your brand. One dishonest claim can reverse all your efforts.
- Be clear about who you are and what you can present
I mean, it isn’t very easy to impress anybody with a tangled and haphazard profile right?
- Always update your information
You should be doing this at the earliest chance you get because you don’t want to miss out on any opportunity right?
- Utilize other social media too
You can expand your personal branding by creating your brand on other platforms like Facebook, Instagram, and Twitter. You can read up more on utilizing digital marketplaces for personal branding here.
Your brand needs to be continuously evolving as you move forward in your career and your goals evolve. All in all, it is a long journey so don’t be afraid to start small. Focus on engagement instead of numbers and provide more time to the quality of content on your social media instead of quantity.
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Frequently asked questions
1. What makes a good personal brand?
- A good personal brand is one that is distinctive, bonafide, and trustworthy. This helps you to build a strong reputation among your colleagues in the industry and gives a push to your success.
2. What is your unique personal brand?
- Your personal brand is based on your unique strategies for promoting yourself. A one of its kind combination of experience, skills, and personality is what you want to showcase to potential employers.
3. What are the types of personal brands?
- According to Marissa Peacock, one's personal brand can be divided into 6 categories depending on the motivation with which specific content is shared:
4. How do I describe my personal brand?
- Your personal brand description can be a short statement of up to 3-4 lines that explains what you do and what sets you apart in your field. It should summarise your skills, passion and essentially help people understand who you are and what you have to offer.
5. What are the elements of a personal brand?
- An effective personal brand is built around the following:
- Bonafide claims
- Your story
- Value propositions
6. What are the benefits of personal branding?
- Online visibility
- Broader professional network
- Identifiable person
- Stronger business
- Rise in opportunities
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