Financial Independence
for Every Human

Loading
Curated for you

Connected Commerce: Future of Marketing for Freelance Businesses

0:00
0:00

September 15th, 2022 07:56

The Internet of Things (IoT) has embarked on a path wherein the online and the offline will converge one day. Today, retailers work on bridging the gap between online platforms and the personalized experience of a traditional walk-in store. And you might have heard about the term "Connected Commerce" recently.

What is Connected commerce?

Connected commerce is the harmonious convergence of the shop and website experience that offers your customers a more flexible shopping experience molded to their needs. You showcase your brand everywhere to build an authentic brand identity. It will differentiate your brand from your competitors, offering more growth and sustainability for your business. 

Connected Commerce is like integrating every aspect of your brand to provide a unique customer experience across all channels. 

It means that the retailer has to make a particular product or a stock-keeping unit available on as many accessible platforms as possible. Moreover, it is challenging to reach the right people to come across your brand as there is a profusion of products and a never-ending stream of online platforms emerging now and then.

What is the goal of connected commerce?  

Your brand reaches every prospective customer by being available to be explored in every way. 

If your consumers search for your brand, you must be ready to welcome them and must be available everywhere with consistent updates, be it a search engine, social media, marketplace, or physical shop.

The core of connected commerce is providing everyone with that next-generation experience. It is lucrative for brands to be present in as many locations as possible. Connected Commerce offers authenticity and trust to your customers. With the rise of retail transactions happening on social media platforms, such as Instagram or Pinterest, it is only logical to assume that this social commerce is bound to take over a huge chunk of retail avenues. Metaverse Development offers shopping in a virtual reality space experience.

Do you know the H&M brand already has a virtual store set in the metaverse? But that doesn’t mean that traditional brick-and-mortar stores will become obsolete. It still offers a personal window shopping feel to anyone’s buying experience that is unmatchable in a virtual or online environment.

Research suggests that certain brands might prefer physical retail, wherein they can also innovate to make the in-person shopping experience more effective and attractive. 

Connected commerce strives to make purchasing not a one-time experience but a combined one. Product innovation has the potential to become a fundamental part of connected commerce. 

It must be easy to see why connected commerce is all the rage in the retail industry. The COVID-19 pandemic has caused e-commerce to expand, with brand-new shopping websites sprouting anywhere and everywhere. Digital marketing channels and marketplaces have increased at a rapid rate. Having your own website is no longer sufficient. You must be present wherever your customers are and offer an unrivaled buying experience.

To enable connected commerce in your business, you must implement new digital models that offer value, trust, and customer fulfillment. Are you ready to kickstart your side hustle? Know everything about freelancing in our previous blogs!

If you are planning to start your freelance career in Dubai, Contact us for more information.

Similar Content

Reasons Why You Should Prioritize Investing
Freelance2Freedom Team
Lead with Purpose: Inspiring Leadership Lessons from Today's Top CEOs
Freelance2Freedom Team
Career Advancement Hacks: How to Fastrack Your Professional Growth?
Freelance2Freedom Team
Mastering Leadership: Essential Skills for Inspiring and Leading Your Team
Freelance2Freedom Team
Free Courses to Check Out if You're Thinking of Freelancing
Freelance2Freedom Team
5 Amazing Website Tools for Every Entrepreneurs
Freelance2Freedom Team
Advantages of Being a Self-employed
Freelance2Freedom Team
Tips for Building Strong Client Relationships
Freelance2Freedom Team
Top Industries to Work for Expats in Dubai
Freelance2Freedom Team
Tips and Strategies for Launching Your Venture During Challenging Times
Freelance2Freedom Team
Are Co-working Spaces Suitable For Freelancers? Let's Find It Out!
Freelance2Freedom Team
Budgeting Tips for Millennials: How to Manage Your Money in Your 20s and 30s?
Freelance2Freedom Team
High-Income Skills You Can Learn in 2023
Freelance2Freedom Team
Find out: Defining Remote, Freelance, Part-Time, and Flexible Jobs
Freelance2Freedom Team
Navigating the Job Market in Dubai: How to Find the Right Opportunity?
Freelance2Freedom Team
Importance of Market Research in Startup Success
Freelance2Freedom Team
Funding Your Startup: Know about the Different Options Available
Freelance2Freedom Team
Strategies to Earn More Money in Your Career Life
Freelance2Freedom Team
How to Find Clients as a Freelancer in Dubai?
Freelance2Freedom Team
10 Digital Jobs You Must Know in 2023
Freelance2Freedom Team

Comments

You need to Log In to post comments..
AdBlock detected
Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker on our website