The Internet of Things (IoT) has embarked on a path wherein the online and the offline will converge one day. Today, retailers work on bridging the gap between online platforms and the personalized experience of a traditional walk-in store. And you might have heard about the term "Connected Commerce" recently.
What is Connected commerce?
Connected commerce is the harmonious convergence of the shop and website experience that offers your customers a more flexible shopping experience molded to their needs. You showcase your brand everywhere to build an authentic brand identity. It will differentiate your brand from your competitors, offering more growth and sustainability for your business.
Connected Commerce is like integrating every aspect of your brand to provide a unique customer experience across all channels.
It means that the retailer has to make a particular product or a stock-keeping unit available on as many accessible platforms as possible. Moreover, it is challenging to reach the right people to come across your brand as there is a profusion of products and a never-ending stream of online platforms emerging now and then.
What is the goal of connected commerce?
Your brand reaches every prospective customer by being available to be explored in every way.
If your consumers search for your brand, you must be ready to welcome them and must be available everywhere with consistent updates, be it a search engine, social media, marketplace, or physical shop.
The core of connected commerce is providing everyone with that next-generation experience. It is lucrative for brands to be present in as many locations as possible. Connected Commerce offers authenticity and trust to your customers. With the rise of retail transactions happening on social media platforms, such as Instagram or Pinterest, it is only logical to assume that this social commerce is bound to take over a huge chunk of retail avenues. Metaverse Development offers shopping in a virtual reality space experience.
Do you know the H&M brand already has a virtual store set in the metaverse? But that doesn’t mean that traditional brick-and-mortar stores will become obsolete. It still offers a personal window shopping feel to anyone’s buying experience that is unmatchable in a virtual or online environment.
Research suggests that certain brands might prefer physical retail, wherein they can also innovate to make the in-person shopping experience more effective and attractive.
Connected commerce strives to make purchasing not a one-time experience but a combined one. Product innovation has the potential to become a fundamental part of connected commerce.
It must be easy to see why connected commerce is all the rage in the retail industry. The COVID-19 pandemic has caused e-commerce to expand, with brand-new shopping websites sprouting anywhere and everywhere. Digital marketing channels and marketplaces have increased at a rapid rate. Having your own website is no longer sufficient. You must be present wherever your customers are and offer an unrivaled buying experience.
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