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Hashtag Guide for Social Media Marketing in 2023


January 31st, 2023 13:31

Hashtags not only permeate the digital space but have also influenced how we communicate. A hashtag, or as it is more commonly known, the symbol "#," has become an essential part of social media. Hashtags are one of the most integral aspects of social media marketing because they increase your reach. If you've never used it and are wondering what a hashtag is and what it means, this is a great primer to get you started. Let's talk about hashtags and their advantages.

What is a Hashtag?

A hashtag is a type of content label that allows others interested in a particular topic to find content on that topic quickly.

A hashtag looks like this: #LIKE or #NEWYEAR.

You can use hashtags on other social media platforms such as Twitter, Instagram, Facebook, Pinterest, and LinkedIn. Anyone sharing content on a related topic can include the hashtag label in their message. Others looking for that topic can use that label to find additional notes on the same social media platform.

Hashtags, on the other hand, are not limited to compelling news stories only. Even small business marketers have also cracked the code and devised creative uses for hashtags.

Every marketer understands the importance of hashtags in their digital marketing strategy.

How hashtags work in social media?

• Hashtags are an excellent way to label and find niche social media content.

• Hashtags make it easy to find all of your content.

• Hashtags enable social media users to find and interact with content based on shared themes or interests.

• Hashtags also assist in reaching a larger audience and being discovered by users worldwide.

Hashtags are a great way to increase traffic on Twitter, Instagram, and other social media platforms because they increase the reach and engagement of content. To commemorate the significance of these simple words, we've created a guide to assist you in establishing a successful social media presence. These simple hashtag usage guidelines will help you make the best use of hashtags and get the most out of your social media marketing efforts.

Hashtag Usage Guidelines

1. Please keep it simple and relevant.

When selecting a hashtag for your 2023 holiday calendar, make sure it is something people are looking for and can easily remember.

There are numerous hashtags scattered throughout the social media universe. Using a long and challenging hashtag to spell or pronounce is unlikely to yield positive results. However, an unclear, never-used, or generic hashtag will not deliver the desired results.

Your hashtag should be short, concise, and easy to remember, and it should provide your audience with a clear understanding of the topic of the conversation.

2. Utilize trending hashtags

A trending hashtag has received a great deal of attention. You've probably overheard people discussing what's "trending now." Sometimes it refers to the hashtags currently popular or most talked about at a given time. Popular hashtags are frequently centred on major international news stories. Using that tag, you can engage with a relevant trend for your business. Including a trending hashtag in your content update can help you reach a larger audience. 

3. Use hashtags sparingly

Hashtags are an essential component of social media strategy. Hashtags enhance the visibility of your brand, as well as allow you to reach a larger audience using your product. Additionally, you can make people remember your hashtag by using it multiple times on different platforms.

However, each social media platform has its appropriate hashtag frequency, and crossing it may result in lower engagement. According to the Social Baker study, using 10+ hashtags can reduce engagement by 68.2%.

4. Search the hashtag before you use it

Check the relevant social media platform to ensure your hashtag is correctly used. Also, make sure you don't use a hashtag that could be interpreted negatively or that another brand uses the hashtag specifically for promotion.

Using hashtags correctly, help generate online conversation, raise brand awareness, and ultimately increase sales. So, keep your target audience in mind while deciding on the best hashtags.

5. Be specific and unique

You want to reach out to your community as a marketer using a hashtag, especially during special events and Twitter chats.

However, if you want others to join the conversation, you must engage the audience using unique hashtags. You can't expect people to retweet your post if you use generic hashtags like #marketing or #seo.

6. Create brand engagement

Hashtags have the incredible ability to connect your brand with a wide range of well-known and apparent topics.

Using the right hashtags will bring in new followers and allow you to interact with them. Using hashtags correctly can help you reach out to targeted users and improve customer relations. The more quickly your followers are with your brand, the more likely they will interact with you on social media.

What are the benefits of hashtags?

Small and large businesses can benefit from the popularity of these social media platforms by using hashtags. When used strategically, a hashtag can be extremely valuable. You can use them to increase the exposure of your content, raise brand awareness, target a specific group of people, improve your search traffic optimization tool, and take advantage of trending and hot topics, among other things. The 11 benefits of using hashtags are listed below.

1. Hashtags are Great for Promoting Your Business

When you use a hashtag, it allows your audience to be a part of your discussions. Your social media followers can follow along in real-time if you create a hashtag for a promotion or event.

2. Hashtags Encourage Audience Engagement

Hashtags can help you start conversations with your audience, depending on your social platform. Remember that hashtags are used differently on each platform when deciding which ones to use.

3. Hashtags Make Searching More Efficient

The use of hashtags can significantly simplify the process of discovering relevant and specific posts. Using hashtags is an efficient way to find content and people discussing particular topics.

4. Hashtags Make It Easier to Find You

As mentioned before, hashtags will allow you to organize searches more efficiently. When someone searches for you or your services, they do the same thing. Hashtags enable your audience to explore and discover what your company offers across multiple platforms. Hashtag search is available on both Twitter and Instagram. People who are interested in your services and existing customers can search for information and posts about you using hashtags.

5. Hashtags Attract More Followers

On some social networks, such as Instagram, using hashtags will help you reach more people, which will almost always result in more followers. It can generate leads for your social media account. When you have more followers, your business becomes more visible. On other platforms, hashtags are more helpful in representing the topic of a post and assisting users in finding related content more quickly.

6. Hashtags Help You Grow Your Relationship with Followers

Using hashtags to connect with your followers is a novel approach. Hashtags are famous for sharing important moments, events, and purchases. They can assist you in making the most of these social media strategies. It opens up the possibility of genuine customer engagement and increased exposure for you. Because people enjoy posting, building relationships with your followers is possible, and you want your followers to be engaged.

7. Hashtags are Great for Cross Promotion

You're likely to use hashtags across multiple platforms once you've determined which ones best suit your company or event. These hashtags are used consistently across various platforms to spark numerous conversations. With this, you will gain more exposure and engage more customers.

8. Customers Can Easily Give Their Input

Hashtags can also help you collect customer feedback and encourage customer engagement because they allow you to quickly find customer reactions to events, promotions, and properties.

9. Hashtags for Photo Content Description

A great photograph is the most effective way to advertise any product or service. When you post your photography on social media platforms, it is critical to reach as many people as possible. One of the primary business goals of your social media accounts is to gain viewers' followers, likes, and appreciation. To describe what you are selling or offering, use the best hashtags and relevant ads.

10. Hashtags Specify Your Niche

Buyers, in most cases, have a specific mindset. You can use the best hashtags to promote your properties that meet their needs, whether they want luxury homes, ranch-style properties, or vacation homes.

Trending Hashtags of 2023

Here are the trending hashtags of 2023. As New year begins, these are some of the popular hashtags that you can use:

#Inspiration #instagood #businesslife #businesstips #business

#photooftheday #follow #freelancer #freelancing

#photography #instagram

Top hashtags for freelance photographers:

#freelancephotography #freelancephotographer #photography #photographer #canon #photooftheday #canonphotography #photo

Top hashtags for freelance digital marketers:

#Marketing #digitalmarketing #socialmediamarketing #contentcreator #seo #socialmedia #marketingstrategy #marketingtips #affiliatemarketing #contentmarketing

Top hashtags for fitness trainers

#personaltraining #fitness #personaltrainer #workout #gym #training #fitnessmotivation #fit #health #fitfam #bodybuilding #exercise

Hashtags (#) increasingly facilitate digital interaction, bringing people from all over the world together around a single concept.

We hope you will make the best of this information and use the correct hashtags to enhance your freelance business.

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