LinkedIn's active user population has increased by 48 per cent in three years, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can use the platform to expand their brands, generate new leads, form partnerships, and interact with others.
The seven tips below will help you use LinkedIn to grow your brand and gain a competitive advantage.
1. Improve your company's reputation and make connections
If you haven't worked on your LinkedIn page yet, please take the time to do so. Ensure that it contains all the necessary information about your company's goods and services. Increase the importance of the headline and summary to ensure that they are compelling, engaging, fascinating, and professional. Optimize it for more B2B and B2C contact generation as well.
You will quickly receive notifications that "Someone has viewed your profile." Consider more than just their résumé. Instead, keep tabs on who visited the page of your company. Invite them to connect if they are a good possibility. Viewers of your business profile are probably interested in learning more about your brand. There's a possibility that they'd be interested in your goods or services as well.
2. Share thought-provoking content on LinkedIn Publisher
You can use LinkedIn Publisher to write blog posts that readers can interact with and share. The greater your blogs' effect on building your brand, the more shares they receive. The article may also pique the interest of potential customers in your goods, creating the possibility of additional collaborations.
Consistently publishing material on LinkedIn should become a habit, but quality is paramount. It may help you develop a group of devoted supporters who value your business. Through them, you have representatives who can promote a positive image of your company. Users are more likely to learn more about your business when they recognize the value and insights in your material. It's one of the easiest and subtlest methods to market your brand on LinkedIn without being pushy.
3. Recognize other businesses
Don't neglect to follow other companies in your sector, both those you've partnered with and those who might make good business partners. It allows you to discover more about them and what they offer. Nevertheless, don't stop yourself from looking around because it might open your eyes to other business methods to generate more prospects. Additionally, the more exposure you receive, the more likely you will reap rewards.
4. Join groups on LinkedIn
The proper groups can help you grow your brand very effectively. You can find practitioners within your industry and company using the advanced search. You can learn important insights about your business from group discussions. Additionally, you can discover the problems facing developing industries and the solutions available to address them.
Learn the rules while you're in the group to determine whether sharing of material is permitted. If so, establish credibility by disseminating pertinent content that attracts prospective customers. Links to stories about your brand, relevant blog posts, webinar event announcements, and posts that feature quotes from your company are all possible inclusions. To avoid taking over the conversation, ensure the materials you share are reliable sources.
5. Make use of tools
When you use the complimentary add-ons, LinkedIn can be an even more effective lead-generation instrument.
How is that possible? Let's check that here,
- Discover connections on LinkedIn:
You can see the following information about your contacts thanks to the LinkedIn Connection Revealer. You can interact with them to take advantage of their platform and market your brand by identifying the users who tend to move in large circles.
This Chrome application lets you quickly locate and contact people recently viewing your profile. Additionally, you can deliver marketing messages or send them personalized news about your business.
Even if you have sponsored a fantastic article, uploaded ads, or published posts, prospective customers may not click on them if the headline is weak. Depending on your business, the paid Chrome plugin Headline automatically creates multiple headline combinations with your selected keyword. You will receive intriguing titles and persuade readers to click on your advertisements and stories.
Rapportive helps generate more leads using Gmail and browsing in Chrome or Firefox. You can access LinkedIn accounts that contain email addresses through your contacts. Then, to expand your network, you can email them invitations tailored explicitly for them.
- InMail-sponsored program:
You can more easily break through the clutter and contact the inboxes of people who matter to your company by using sponsored InMail campaigns. Sending your target prospects compelling offers and informative material is an option.
6. Request your connection or networks to post online
Business owners often look for strong brand ambassadors who will share their case studies and websites. However, you can also do it by using your staff. According to research, about 50% of workers have posted negative things about their bosses on social media. Ask them to publish blog posts and other materials related to your business to increase traffic and lead generation. In reality, some firms let their marketers choose content endorsed by the company that staff members can share on LinkedIn.
LinkedIn can be a goldmine for generating new business and expanding your identity when appropriately used. Take your time when developing your LinkedIn plan. First, clarify how to benefit potential customers, then go crazy with the implementation!