Tips to market your freelance editing business
In simple terms, a freelance video editor is someone who assembles, sequences, edits, animates and adds graphics, effects, as well as sound and music to raw footage that has been pre-recorded. It essentially involves all aspects of post-production that take it from the recorded footage to the final product.
Video editing requires familiarity with the operation of various software as well as editing tools such as Apple’s Final Cut Pro, Adobe Premiere Pro, and Sony Vegas. Apart from knowledge of video editing, sequencing, and familiarity with the software and tools, it is also a good idea to consider various aspects of how remote video editing works. Since freelancing in the current environment is most likely to occur through digital platforms, it is important to learn how footage can be downloaded, transferred, stored, and delivered so that you can work efficiently using the online medium. Not only will this prepare you to work with digital platforms but will also give you access to a larger customer base, which is, thanks to freelancing, now unrestricted by geographical constraints.
What is video editing?
Video editing is a nuanced and technical skill with various sub-specializations. These may include graphic and motion designing, animation, music, sound and audio enhancement, as well as typography and subtitling.
While a video editing project may generally require basic knowledge and application of these aspects, there may be projects with complex requirements that may require specialized and technical knowledge of a single aspect, such as subtitling and typography for a short film or movie.
Regardless of your technical knowledge and specialization, there is bound to be a continued demand for work since video editing is indispensable to the creation of any video-based project and at least one aspect of video editing is generally involved in any such project.
The rising demand for video editors in the UAE
The UAE, over the years, has witnessed a rising demand for creative professionals. Today, the government has introduced many provisions for talented professionals to live and work in the UAE.
In Dubai, for instance, there are world-class institutes and colleges that can help you get certified as a video editor. Moreover, with a freelance license and visa, you will be able to set up and scale your freelance video editing business in the Emirate.
In this article, we help you develop a marketing strategy to effectively market your video editing business and acquire more clients. Read on to know more.
Developing a marketing strategy
The primary and most significant advantage of freelance video editing is that you can work on multiple projects at the same time as the only determining factors for productivity are project completion and quality of work.
While the demand for video editing is constant and undying, the market is equally saturated with a host of competitors who all offer similar services at standard rates. It, therefore, becomes important to set yourself apart and market your services in a way that attracts the most clients. Here are some things you should keep in mind to achieve just that:
Determine your area of specialization and target market:
As stated earlier, you can choose from a variety of video editing aspects such as animation, motion graphics, audio enhancement, and subtitling to develop a specialization and expertise. You could also find the type of projects that most commonly require these kinds of services such as animated films, tv series, or commercial advertisements through various online job and freelance portals in the UAE, and tailor your promotions accordingly to them to attract more clients.
Build a portfolio:
After you have found your target audience and the niche you want to specialize in, the next step is to build a portfolio comprising your qualifications, experience, skills, specialization, and a sample or demo of your work. In video editing, the quality of your work is the most demonstrable testament to your abilities; therefore, it is important to have an assortment of varied high-quality samples or demos of your work available to all prospective clients.
The boom in freelance video editing has largely been orchestrated by digital marketplaces, such as Upwork and Fiverr, which not only provide a platform for finding work and engaging with new clients but also include the framework for elements such as demonstrating your work and portfolio, downloading raw footage, and delivering the final product.
Effective use of social media:
Social media is a popular but effective means of marketing your services. You can share your work on popular platforms such as Facebook, Instagram, and Twitter to spread the word about your creative work. Moreover, you can also use these platforms to directly market your services on your page and find your target audience for the services you offer.
Once you have made a base of a few clients from personal connections, online marketplaces, or social media, you can begin building a relationship of trust with these clients by offering them special discounts or freebies to build a lasting relationship with them and acquire more projects. You can even ask some of these clients to provide testimonials and use word-of-mouth marketing to attract new opportunities.
Creating a brand and identity that can be associated with your specialization in the video editing industry can take some time. However, once you have managed to do so, you can begin diversifying the work you do, increase your specializations, and find new clients or do more work for existing clients by offering more holistic services.
Although marketing your freelance video-editing business may not always show immediate results, the above-mentioned and many other ways can help your business flourish.
How can we help?
Freelance2Freedom, in collaboration with Freedom2Work, is working towards creating one of the largest freelancing communities in the UAE.
If you are looking to kickstart and scale your freelance business in the UAE, you can get in touch with the professionals at Freedom2Work today to acquire your freelance license and visa. Start freelancing legally in the UAE with Freedom2Work. Contact us at 800-FREEDOM (373 3366) or at firstname.lastname@example.org for more details.