Freelancing as a content creator
Content creation has taken the internet by storm, and justifiably so. It caters to different groups of audiences, with content tailored as per their interest, and is an effective marketing tool as well.
Although a relatively new instrument, it has shown immense growth, given its inviting, engaging, and relatable nature. According to Demandmetric, 90% of organizations advertise with content and that includes both B2B and B2C markets.
Who is a content creator?
A content creator is one who produces content in the form of articles, photos, or videos on certain themes which resonate with the target audience and is aimed at catering to their interests and garnering their attention in return.
This could be aimed at simply creating content on the digital platforms to get more viewers or could be pointed towards promoting products and services.
If you have been meaning to embark on your journey in freelance content marketing, then here are five points you may keep in mind:
Planning and Research: Conducting research and basing your plan accordingly will give your project a definite direction. Ideally, a research should give you an idea about the demand of the viewers and the strategies of competitors.
You can strike things out which seem redundant and add those which are likely to be welcomed by the audience from a content creator. Also, your plan should be solid enough to pave a particular way for your work and flexible enough to make any changes required at the eleventh hour.
Consistency: The significance of consistency cannot be overemphasized in the realm of freelance content creation. The posts are created for an audience and the audience would not appreciate sporadic work.
It is recommended to keep a stock of content ready before embarking on uploading them. This will ensure consistency and which in turn, will help engage better with the audience. Consistency will also allow you to analyze the audience’s reaction and base your further content accordingly.
Distinctiveness: If possible, make a Unique Selling Proposition for your brand. This will provide distinction to the products in this competitive market and will help it to stand out.
Content creation can go a long way in creating a USP whether in the form of references, humor or simply a particular style of content which has its own unique essence.
While social media is consumed by jumping on the bandwagon, even a slight edge from the competitors can help gain the attention of the viewers.
Variation: The content might be directed towards one particular group, however, diversification with respect to the style and substance will keep the content flavorful and interesting.
It’s true that viewers might be comfortable with a particular kind of content, however, offering something different might be welcomed and there’s no harm in testing the waters.
For this, utilizing different social media tools can be immensely helpful. For instance, during the advent of vlogging, many bloggers switched their content from blogs to vlogs or maintained both as freelance content creators.
If it works out, then very well and if it doesn’t then you will at least know what works the best for you.
Networking: Be it any sphere of freelancing, networking becomes utmost essential. Since freelancing as a content creator does not ensure regular work, it is up to you to put yourself out there and make yourself available.
Apart from utilizing social media to contact the relevant people, attending networking events can also push you towards more projects. Getting recommendations or simply approaching the interested party will get a lot easier when you are connected in the network of the pertinent people.
Given the increasing reliance on the internet in this day and age, the recognition of marketing as an essential to a business and the interwovenness of both, it is safe to say that time is ripe to venture into it and exploit this opportunity.
Freelancing as a content creator entails great flexibility and gives a sense of independence. It however can be irregular. Although, once you do get a project, consistency is of essence. The flexibility should not be misconstrued as inconsistency.
To freelance efficiently, it becomes essential to get into something which appeals to your interests and which allows you to utilize your skills. And if you think content writing is a good fit for you, then you might as well give it a whirl!
- How do I become a freelance content creator?
The first step is to gain knowledge and educate yourself about the field you choose as your niche. Then, you work towards creating your own brand and coming up with quality content for the target audience.
- What does a freelance content creator do?
A freelance content creator comes up with engaging content in the form of texts, images and/or videos for businesses or for their independent brands, as a part of the marketing strategy.
- How do you become a content creator?
To become a content creator, first consume relevant content. Know about your field and gain knowledge and experience in the same. Your expertise will reflect in your content. Then, come up with interesting content for your target audience and market it well.
- Do content creators make money?
Yes, content creators make money. This ranges from a small stipend to a huge fortune. It depends on the outreach of the creator, the number of followers, the quality and quantity of content and also, the industry.
- What are some of the examples of content creators?
There are a lot of ways in which content creation can be done. For instance, blogging, vlogging, writing or simply starting a podcast. The internet provides a great deal of avenues to venture into these activities.